Suntory Beverage & Food is hiring a Senior Manager, Channel Strategy in Bangkok to develop and deliver channel strategies across Modern Trade, Traditional Trade and Eatery channels. The role translates consumer, shopper and performance insights into growth priorities, customer-specific propositions and execution plans, from planning through execution and performance tracking. Key duties include channel, outlet and performance analyses, leading Meal Occasion initiatives and pilot programs end to end, developing outlet segmentation and Picture of Success, and delivering annual channel/customer plans with KPIs such as sales uplift, traffic growth and ROI. The role requires cross-functional collaboration, stakeholder management, and scaling successful pilots through playbooks.





