* Commercial Strategy & Performance Governance Spearhead enterprise performance tracking across UPC and GBKK, establishing executive KPI frameworks and automated commercial intelligence to accelerate sales velocity, optimize partner productivity, and steer revenue growth. * Network Strategy & Footprint Optimization Architect data-driven network expansion strategies, leveraging capacity and geographic throughput models to optimize service point density, expand market penetration, and maximize operational yield. * Executive Advisory & Strategic Alignment Serve as a trusted advisor to senior leadership, synthesizing complex operational datasets into high-impact strategic roadmaps that align cross-functional execution with high-level corporate objectives. * Incentive Architecture & Revenue Governance Oversee end-to-end governance and financial audit of sales incentive models and partner commissions, ensuring policy compliance while optimizing pay-for-performance structures to drive commercial behavior. * Commercial ROI & Investment Optimization Evaluate and optimize capital allocation across promotional campaigns, strategic sales initiatives, and partner programs—establishing rigorous ROI tracking frameworks to maximize revenue capture. * Analytics Infrastructure & Scalability Drive the evolution of business intelligence architecture through advanced modeling, standardized frameworks, and automation, eliminating operational friction to deliver real-time, enterprise-wide decision support. * Cross-Functional Leadership & Operational Cadence Serve as the analytical nexus across Sales, Field Operations, KAM, and Finance, aligning leadership on operational priorities, orchestrating strategic planning, and resolving critical business challenges.

This role focuses on developing and driving product features that fuel the impactful growth of Shopee Business (FBS & SBS) at a regional level. You will analyze and evaluate business requirements to plan and prioritize feature pipelines, leading discussions to understand business needs and define suitable flows and UX/UI to manage products effectively. The position requires overseeing the end-to-end product development lifecycle, including planning, researching, designing, developing, implementing, UAT, rollout, and post-analysis. You will conduct market research to evaluate competitor offerings, tech platform features, and potential partner products for future expansion. Working closely with both product and business teams, you will identify growth opportunities and solve operational problems resourcefully. Additionally, you will define and manage product metrics and KPIs to measure business impact post-rollout, while troubleshooting, monitoring, and reporting back to regional product teams.

In the online travel industry, with fast changing user behavior and the increasing role played by price comparison websites, offering the best price grants disproportionate gains. Travelers chose Agoda because they are confident that they can find there the best hotels, at the best price.Success can only be achieved by combining a programmatic approach to optimize volumes and margins in the short term with a strategic approach to take into account the reactions from the other players in the game, from customers to hotels, from competitors to regulatory bodies.To this end, we are looking for a senior leader to craft Agoda’s global marketing strategy and execute upon it, using a wide range of tactics and tools, from price display to machine learning algorithms. You will closely coordinate with Agoda’s senior management, marketing and product teams, while managing and expanding a team of talented pricing campaign managers and analysts. What you will be doing: * Strategy Development: Develop and refine PPC strategy in line with overall business goals and market trends. * Performance Management: Monitor channel performance and efficiency (ROI, spend, and other key KPIs). * Stakeholder Communication: Regularly communicate performance, insights, and recommendations to senior leadership and cross-functional teams. * Process Improvement: Identify and implement process improvements to increase team efficiency and campaign effectiveness. * Vendor/Partner Management: Manage relationships with external partners (e.g., Google, Bing, agencies) and negotiate contracts or terms as needed. * Talent Development: Mentor, train, and develop team members to build skills and support career growth. * Innovation & Experimentation: Foster a culture of testing and innovation, encouraging the team to explore new channels, tools, and bidding strategies. * Insights: Analyze and explore data to seed projects, understand test performance, and execute on key team goals that require complex implementation or analysis. What you need to be good at to succeed in this role: * Strong analytical skills and a passion for working with data to drive business decisions. * Advance proficiency in SQL * Experience in the online travel or e-commerce industry is a plus. * Proven ability to collaborate effectively across teams and cultures. * People management experience, including hiring, coaching, and developing team members. * Experience managing budgets and delivering results against financial targets. * A proactive, entrepreneurial mindset with a strong sense of ownership and a get-things-done attitude. * Exposure to product development, technology, or working with IT teams is an advantage.