* Commercial Strategy & Performance Governance Spearhead enterprise performance tracking across UPC and GBKK, establishing executive KPI frameworks and automated commercial intelligence to accelerate sales velocity, optimize partner productivity, and steer revenue growth. * Network Strategy & Footprint Optimization Architect data-driven network expansion strategies, leveraging capacity and geographic throughput models to optimize service point density, expand market penetration, and maximize operational yield. * Executive Advisory & Strategic Alignment Serve as a trusted advisor to senior leadership, synthesizing complex operational datasets into high-impact strategic roadmaps that align cross-functional execution with high-level corporate objectives. * Incentive Architecture & Revenue Governance Oversee end-to-end governance and financial audit of sales incentive models and partner commissions, ensuring policy compliance while optimizing pay-for-performance structures to drive commercial behavior. * Commercial ROI & Investment Optimization Evaluate and optimize capital allocation across promotional campaigns, strategic sales initiatives, and partner programs—establishing rigorous ROI tracking frameworks to maximize revenue capture. * Analytics Infrastructure & Scalability Drive the evolution of business intelligence architecture through advanced modeling, standardized frameworks, and automation, eliminating operational friction to deliver real-time, enterprise-wide decision support. * Cross-Functional Leadership & Operational Cadence Serve as the analytical nexus across Sales, Field Operations, KAM, and Finance, aligning leadership on operational priorities, orchestrating strategic planning, and resolving critical business challenges.
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In the online travel industry, with fast changing user behavior and the increasing role played by price comparison websites, offering the best price grants disproportionate gains. Travelers chose Agoda because they are confident that they can find there the best hotels, at the best price.Success can only be achieved by combining a programmatic approach to optimize volumes and margins in the short term with a strategic approach to take into account the reactions from the other players in the game, from customers to hotels, from competitors to regulatory bodies.To this end, we are looking for a senior leader to craft Agoda’s global marketing strategy and execute upon it, using a wide range of tactics and tools, from price display to machine learning algorithms. You will closely coordinate with Agoda’s senior management, marketing and product teams, while managing and expanding a team of talented pricing campaign managers and analysts. What you will be doing: * Strategy Development: Develop and refine PPC strategy in line with overall business goals and market trends. * Performance Management: Monitor channel performance and efficiency (ROI, spend, and other key KPIs). * Stakeholder Communication: Regularly communicate performance, insights, and recommendations to senior leadership and cross-functional teams. * Process Improvement: Identify and implement process improvements to increase team efficiency and campaign effectiveness. * Vendor/Partner Management: Manage relationships with external partners (e.g., Google, Bing, agencies) and negotiate contracts or terms as needed. * Talent Development: Mentor, train, and develop team members to build skills and support career growth. * Innovation & Experimentation: Foster a culture of testing and innovation, encouraging the team to explore new channels, tools, and bidding strategies. * Insights: Analyze and explore data to seed projects, understand test performance, and execute on key team goals that require complex implementation or analysis. What you need to be good at to succeed in this role: * Strong analytical skills and a passion for working with data to drive business decisions. * Advance proficiency in SQL * Experience in the online travel or e-commerce industry is a plus. * Proven ability to collaborate effectively across teams and cultures. * People management experience, including hiring, coaching, and developing team members. * Experience managing budgets and delivering results against financial targets. * A proactive, entrepreneurial mindset with a strong sense of ownership and a get-things-done attitude. * Exposure to product development, technology, or working with IT teams is an advantage.
Thai Union Group is hiring an Affiliate & CRM Specialist for its e-commerce team, based at the corporate office (SM Tower) in Bangkok. The role focuses on recruiting and managing affiliates and creators on TikTok Shop and Shopee, coordinating product seeding, campaign briefs, commission schemes, and promotional mechanics, and monitoring content quality and campaign execution. The specialist tracks GMV, orders, conversion rates, and commission efficiency, segments creators, and supports monthly GMV planning and forecasting. The role also coordinates CRM setup and implementation, supports customer segmentation and database development, tracks key CRM indicators, and contributes to an integrated Affiliate-to-CRM-to-Repeat-Purchase measurement model.
The Senior eCommerce Key Account Manager leads commercial strategy and digital acceleration for key pure-play and omnichannel e-retail accounts across L'Oréal's brand portfolio. The role reports to the Head of eCommerce and owns joint business planning and P&L management, including negotiations, digital shelf optimization, media alignment, forecasting, inventory allocation, and promotional ROI analysis. The successful candidate needs strategic negotiation strength, commercial discipline, and deep knowledge of digital retail. Relevant expertise includes leading high-stakes agreements, optimizing brand representation and traffic conversion, managing customer P&Ls and promotional budgets, and collaborating with media, supply, and brand marketing teams. Professional working English is required, including presentation of strategic growth plans to regional stakeholders.
L'Oréal is hiring a Senior Key Account Manager for its Department Store channel in Bangkok, Thailand. Reporting to the Commercial Director, the role owns the commercial partnership with Central Department Store, leading Joint Business Planning, retail animations, and omnichannel execution while managing account P&L, forecasts, and sell-out performance. The position requires proven experience in joint business plan design, key account management with major department stores, commercial negotiation, category growth management, and P&L/trade spend analysis. The role is permanent, full-time, and based in Bangkok.
Associate Director, Trade Marketing role at CP Axtra (Makro PRO) in Bangkok. The position leads trade strategy, campaign planning, and performance across online and offline channels, integrating e-commerce, marketplace, CRM and paid media into a unified trade plan. The role manages two team leads and their managers, aligning Commercial, Store Operations, B2B and Makro PRO stakeholders, and reports to senior management. Requirements include 10+ years in marketing, trade marketing or e-commerce with senior leadership experience, strong team management skills, and a data-driven, results-oriented approach. E-commerce experience is prioritized over traditional retail, and familiarity with businesses like Sam's Club is valued. A bachelor's degree in marketing, business or related field and fluent English are required.
The Performance Lead manages online paid media across Facebook, Instagram, Google, TikTok, and marketplaces. The role oversees budgeting and allocation, bidding strategies, creative testing, campaign optimization, tracking, attribution, reporting, and conversion funnel development to improve marketing performance, return on advertising investment, sales, and customer-acquisition efficiency. The successful candidate will have at least five years of digital, performance marketing, or paid media experience and a bachelor's degree or higher in marketing, business administration, statistics, data science, or a related field. Required expertise includes media planning, budget allocation, ROI optimization, bidding, campaign optimization, creative testing, and analytics tools such as GA4 and GTM. Leadership, team-management, business analysis, reporting, communication, and cross-functional collaboration skills are also required.
This role leads paid media strategy and operations for Grab's Mobility, Mart, and OneGrab businesses in Thailand. The position involves online media planning, performance optimization, and execution governance in partnership with media agencies. The role requires connecting offline activity to integrated campaigns, driving user acquisition, GMV, and cross-product adoption while identifying opportunities to improve media efficiency and business growth. The Assistant Manager will report to the Manager, Paid Media Thailand and be based onsite at the Grab Office.
This role serves as the Southeast Asia Field Marketing Specialist, focusing on Indonesia and Thailand. The position involves building and executing field marketing strategies to drive product consideration and adoption through integrated go-to-market programs. The specialist partners with country sales and marketing leadership to deepen target-account engagement by industry and segment. Responsibilities include executing account-based programs, managing paid media and content syndication, coordinating content partnerships, and developing country-specific demand generation campaigns. The role also supports cross-SEA initiatives, such as AI-related marketing campaigns, and requires managing program logistics and analyzing data from marketing systems to track ROI.