Affiliate & CRM Specialist (E-commerce / TikTok & Shopee)** - Thai Union

Thai Union Group is hiring an Affiliate & CRM Specialist for its e-commerce team, based at the corporate office (SM Tower) in Bangkok. The role focuses on recruiting and managing affiliates and creators on TikTok Shop and Shopee, coordinating product seeding, campaign briefs, commission schemes, and promotional mechanics, and monitoring content quality and campaign execution.

The specialist tracks GMV, orders, conversion rates, and commission efficiency, segments creators, and supports monthly GMV planning and forecasting. The role also coordinates CRM setup and implementation, supports customer segmentation and database development, tracks key CRM indicators, and contributes to an integrated Affiliate-to-CRM-to-Repeat-Purchase measurement model.

Recruit, onboard, and manage affiliates/creators on TikTok Shop and Shopee

Coordinate product seeding, campaign briefs, commission schemes, and promotional mechanics; monitor content quality and campaign execution

Track GMV, orders, conversion rates, and commission efficiency; categorize creators and build high-potential segmentations

Support monthly GMV planning, target setting, and performance forecasting; collaborate with internal teams, platforms, MCNs, and partners

Coordinate CRM setup and implementation; support customer segmentation, database development, and CRM campaign tracking

Bachelor's degree in Marketing, Business Administration, Statistics, Data Analytics, or a related field

Proven experience in Affiliate Marketing (TikTok Shop & Shopee) and/or E-commerce Data Analytics

Strong data mindset with hands-on experience tracking ROI, GMV, and customer metrics

Basic understanding or interest in CRM systems, customer journey mapping, and repeat-purchase strategies

Excellent coordination, communication, and negotiation skills to work with creators, MCNs, and internal teams