At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. **Get to Know our Team:** Strategy & Analytics is fast growing and dynamic team within Strategic Partnerships department of Agoda. Strategic Partnerships is a team of creative entrepreneurs that develop solutions for Agoda’s non-accommodation partners and promote Agoda’s top and bottom line growth. We design tailored business and product solutions with our partners and help them generate measurable value. Members of our team are empowered and supported to grow their market(s) or accounts. The Strategy & Analytics team’s scope includes profitability optimization, target setting, KPI management, data analytics and business strategy. *** This role is based in our Bangkok office with a hybrid setup (3 days in office per week). Relocation to Bangkok is required, and we will only consider applicants who are willing to relocate (Relocation support will be provided.)** **Key Areas of Focus:** **In this role, you’ll get to:** **Strategy**: Conduct analyses to identify growth opportunities and prioritize investment areas in APAC for Strategic Partnerships team based on analytical insights, industry trends, and changing competitive landscape. **Analytics**: Leverage data & tools to analyze SP performance and identify appropriate levers to improve performance. **Cross-functional projects**: Work with different teams inside SP (B2B, White Label, Affiliates, Financial Institutions, different markets across APAC, etc.) and outside of SP (product, marketing, supply, finance, etc.) to drive initiatives. **Performance management**: Maintain and optimize a performance management system for the department, including a large team of account managers **Data & tools**: Oversee SP data infrastructure to ensure data accuracy, completeness, and timeliness. Design, manage, and oversee the maintenance of data tools to support decision making. **Performance reporting**: Preparing updates on business performance, proposals, and recommendations to senior management. **Pricing Experiments**: Optimize pricing strategy and make decisions based on A/B experiments. This is an Individual contributor role, reporting to Associate Director, Strategy & Analytics **What you’ll Need to Succeed:** * **3+ years and above of total experience** with Consulting, Data Analytics, Strategy, Business Development, Business Intelligence, or other relevant fields. * Proven ability to leverage analytics and quantitative methods to break down ambiguous problems and come up with recommendations. * Growth mindset and excited to work on a variety of functional areas. * Entrepreneurial and not afraid to be hands-on on the work. * Experience working in a fast-paced and high growth environment. * Excellent communication skills (both verbal and written in English) with ability to work well across multiple stakeholders. **It’s Great if you have:** * Ability to write in SQL a plus, or willingness to learn * Ability to use Tableau a plus, or willingness to learn * Bachelor’s degree in Statistics, Computer Science, Economics, Mathematics a plus
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This role involves partnering with HRBPs and business leaders to analyze talent needs and connect priorities with business goals. The consultant will support performance management, talent reviews, succession planning, and career development. Responsibilities include using data to identify talent patterns, preparing analysis on workforce trends, and facilitating evidence-based discussions. The position requires a strategic mindset to design and improve talent practices and tools.
This role involves partnering with HRBPs and business leaders to analyze talent needs and connect priorities with business goals. The consultant will support performance management, talent reviews, succession planning, and organizational design. Key duties include using data to identify talent patterns, preparing analysis on workforce trends, and facilitating evidence-based discussions to drive organizational effectiveness.
* Commercial Strategy & Performance Governance Spearhead enterprise performance tracking across UPC and GBKK, establishing executive KPI frameworks and automated commercial intelligence to accelerate sales velocity, optimize partner productivity, and steer revenue growth. * Network Strategy & Footprint Optimization Architect data-driven network expansion strategies, leveraging capacity and geographic throughput models to optimize service point density, expand market penetration, and maximize operational yield. * Executive Advisory & Strategic Alignment Serve as a trusted advisor to senior leadership, synthesizing complex operational datasets into high-impact strategic roadmaps that align cross-functional execution with high-level corporate objectives. * Incentive Architecture & Revenue Governance Oversee end-to-end governance and financial audit of sales incentive models and partner commissions, ensuring policy compliance while optimizing pay-for-performance structures to drive commercial behavior. * Commercial ROI & Investment Optimization Evaluate and optimize capital allocation across promotional campaigns, strategic sales initiatives, and partner programs—establishing rigorous ROI tracking frameworks to maximize revenue capture. * Analytics Infrastructure & Scalability Drive the evolution of business intelligence architecture through advanced modeling, standardized frameworks, and automation, eliminating operational friction to deliver real-time, enterprise-wide decision support. * Cross-Functional Leadership & Operational Cadence Serve as the analytical nexus across Sales, Field Operations, KAM, and Finance, aligning leadership on operational priorities, orchestrating strategic planning, and resolving critical business challenges.
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. **The Opportunity** The Performance Marketing team is looking for a strategic and data-driven Senior Manager to lead the marketing function for one of Agoda’s most strategic partnerships, owning the P&L, leading a team, and driving partnership strategy. This partnership generates millions in annual revenue across multiple whitelabel brands serving millions of travelers globally. This position sits at the intersection of strategic thinking and operational excellence — someone who can lead a team, shape marketing strategy, influence partnership direction, and drive measurable business impact through data-driven decision-making and complex stakeholder management. We’re looking for a proven leader who thrives in ambiguity, builds clarity through frameworks, and can lead complex cross-functional initiatives with discipline and influence, earning strong stakeholder trust and executive confidence. As a key player in the marketing and partnership ecosystem, you will work closely with partner marketing leadership, regional business development teams, and Agoda’s commercial and product teams to ensure marketing strategies align with business priorities and contribute directly to revenue goals. You’ll be responsible for end-to-end marketing leadership for the partnership. **What Makes This Role Unique** **Scale & Impact** * Own a full P&L for a multi-million dollar partnership * Direct control over budget allocation and investment levels across channels * Your optimization decisions drive both immediate ROI and long-term partnership health **Strategic Complexity** * Manage multiple brands with different customer profiles * Navigate the intersection of B2B partnership management and B2C performance marketing * Balance partner relationships with data-driven optimization * Influence partner marketing strategy while ensuring Agoda profitability targets **Channel Mastery & Technical Growth** **You’ll oversee the full marketing funnel:** * Metasearch (Google Hotel Ads, TripAdvisor, Trivago, Kayak) — optimize bidding strategies, feed management, price competitiveness * Paid Search (Google Ads, Bing) — keyword strategy, campaign structure, budget optimization * App Marketing (Google ACi, Apple ASA) — drive app adoption in key markets * Emerging Channels (SEO, email/CRM, customer marketing) — build new growth drivers * Advanced SQL for booking analysis and channel performance tracking * A/B testing and experimentation methodology with clear measurement frameworks * Marketing analytics including attribution modeling and incrementality measurement **Cross-Cultural Collaboration** * Weekly syncs with partner marketing team * Joint planning and collaborative problem-solving * Navigate cultural nuances in partnership management **Key Responsibilities** 1. Team Leadership & Development * Manage, mentor, and develop a team of 2-3 marketing specialists * Set team priorities and OKRs aligned to partnership goals * Conduct performance reviews and career development conversations * Foster a culture of experimentation, learning, and accountability 2. Strategic Marketing Leadership & P&L Ownership * Set overall marketing strategy and influence ROI targets; optimize investment levels to ensure we hit partnership goals * Guide team on channel strategies and ensure execution excellence * Own the full marketing P&L for the partnership * Design experimentation roadmap to validate strategic hypotheses * Monitor channel health and guide team to drill into anomalies or opportunities * Oversee dashboard/reporting development and team analytics capability 3. Analytics Strategy & Insights * Define analytics roadmap and experimentation strategy for the team * Write SQL queries to answer strategic business questions and guide team on complex analysis * Guide team on measurement frameworks and experiment design * Synthesize insights into executive-ready recommendations with business impact quantification * Build team capability in analytics and experimentation 4. Strategic Planning & Executive Stakeholder Management * Develop annual marketing roadmap and quarterly plans aligned to partnership goals * Lead weekly syncs with partner marketing leadership * Present quarterly business reviews to Agoda leadership (Director/VP level) * Own the annual planning process and budget allocation across channels * Partner with Agoda’s commercial and product teams on partnership optimization * Pitch strategic initiatives to partner executives and navigate differing viewpoints with influence and data 5. Program & Project Management * Lead large, multi-workstream initiatives end-to-end * Build detailed project plans with risk mitigation and milestone tracking * Establish governance cadence and reporting mechanisms * Ensure disciplined execution across markets and teams **Requirements** We’re looking for candidates who demonstrate: 1. Analytical & Technical Skills * SQL proficiency (daily usage for analysis; comfortable working with multiple tables and complex joins) * Strong analytical thinking with ability to translate data into actionable insights * Comfort with marketing analytics tools (Google Ads, attribution platforms, dashboards) * Bonus: Experience with experimentation design and statistical analysis * 7-10+ years in marketing, growth, or analytics roles 2. Marketing Channel Knowledge * Understanding of performance marketing fundamentals (PPC, metasearch, app marketing, or SEO) * Experience optimizing marketing campaigns toward ROI/profitability targets * Familiarity with attribution models and incrementality measurement * Background in digital marketing, growth marketing, or marketing analytics preferred 3. Leadership & Stakeholder Management * 5+ years people management experience or demonstrated team leadership * Ability to influence without direct authority in a matrix organization * Executive communication skills — comfortable presenting to VP/Director level stakeholders * Required: Complex stakeholder management including partner relationships at senior levels * Cultural sensitivity for cross-border collaboration 4. Execution Excellence * Exceptional project management discipline * Ability to manage multiple concurrent initiatives * Strong attention to detail without losing strategic altitude 5. Business Orientation * Understands P&L drivers and growth mechanics * Makes data-informed decisions * Focused on impact, not activity **What We Offer** Ownership & Impact * You’re not executing someone else’s strategy — you’re owning the outcomes * Test new ideas, run experiments, see direct impact on partnership performance * High visibility to leadership; your metrics are partnership KPIs Learning Environment * Work with Agoda’s best-in-class marketing practices * Experimentation culture with clear measurement and learning * Complex, ambiguous problems that build problem-solving skills #London #Paris #Berlin #Warsaw #Dublin #Zurich #Lisbon #StLouis #Cracow #Prague #Budapest #Manchester #Rome #Brussels #Frankfurt #Copenhagen #Wroclaw #Munich #Milan #Barcelona #Johannesburg #Bengaluru #Delhi #Hyderabad #PunePimpriChinchwad #Mumbai #Chennai #Singapore #Noida #Randstad #Jakarta #Kolkata #Manila #KualaLumpur #Shanghai #TelAviv #HongKong #Bangkok #Ahmedabad #Coimbatore #SouthKorea #Vietnam #NewYorkCity #SanFranciscoBay #DallasFortWorth #WashingtonDCBaltimore #Chicago #LosAngeles #Atlanta #Boston #Seattle #Austin #Charlotte #Philadelphia #Houston #Denver #Phoenix #MinneapolisStPaul #Nashville #Pittsburgh #KansasCity #Detroit #Vancouver #Montreal #SanDiego #TampaBay #Portland #Orlando #Columbus #SaltLakeCity #Cleveland #Cincinnati #Indianapolis #Toronto #SaoPaulo #Chile #BuenosAires #RioDeJaneiro #Peru #Colombia #SaudiArabia #UAE #Nigeria #CostaRica #Calgary #BeloHorizonte #Campinas #PricingStrategy #revenue #P&L #MSE #MetaSearchEngine #dataanalysis #SQL #dataanalytics #analytics #datamining #datascience #tableau #analyticalskills #datavisualization #databases #businessanalysis #businessintelligence #machinelearning #statistics #microsoft #powerbi #PerformanceMarketing #Travel #Tech #### Please review our Hiring Process Guidelines before your interview — click [here](https://careersatagoda.com/interview/)to learn how interviewing at Agoda works. ### **Discover more about working at Agoda** * Agoda Careers[https://careersatagoda.com](https://careersatagoda.com/) * Facebook[https://www.facebook.com/agodacareers/](https://www.facebook.com/agodacareers/) * LinkedIn[https://www.linkedin.com/company/agoda](https://www.linkedin.com/company/agoda) * YouTube[https://www.youtube.com/agodalife](https://www.youtube.com/agodalife) **Equal Opportunity Employer** At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics. We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For details please read our [privacy policy](https://careersatagoda.com/privacy-statement). **Disclaimer** We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee. ## Apply Now Senior Manager, Marketing Analytics (Bangkok-based, relocation provided) +1 LinkedIn This position is based in Bangkok and requires full-time, on-site work. Are you willing and able to relocate to Bangkok for this role, if offered the position? (Hybrid - 2 days WFH, 3 days in office) Have you completed Alooba test from Agoda in the last 6 months? How many years of relevant full-time experience do you have? (Excluding internship) Which statement fits best to describe your experience with any of the following: SQL / Tableau/ Power BI/ Looker? What is your salary expectation in THB monthly? In which country/region are you currently based? Are you presently employed by any company within the Booking Holdings group, including but not limited to Kayak, OpenTable, Booking.com, Rental Cars, RocketMiles, FareHarbor, HotelsCombined, CheapFlights, Momondo, Priceline, or Getaroom? How did you hear about this job? Preferred First Name Do you agree to Agoda’s use of personal data from your application to improve our recruitment experience? We may collaborate and share your data with third-party providers for recruitment purposes and you may ask to remove your data at any time. We collect your gender information for diversity, equity & inclusion monitoring purposes. It is entirely voluntary to answer the question below. By choosing “prefer not to disclose”, your candidacy will not be impacted. To avoid actual or perceived impairment of our parent company’s independent auditor – Deloitte and to comply with applicable regulations of Securities and Exchange Commission of the United States, we need to seek approvals from our parent company before starting the interview process. With this, please confirm if you are currently or formerly have been associated with Deloitte or any of its subsidiary entities at any time including but not limited to any time as a direct employee, director, contractor, major shareholder, intern etc.? Email me about other job openings within the Booking Holding’s entities and recruitment-related newsletters
The Agoda Ambassador program brings together creators, agencies, and Agoda teams to grow the business through authentic, performance-led content. The program operates across two verticals: Activities and Accommodations. This global individual-contributor role will lead the Activities vertical end to end, from creator acquisition and activation through agency partnerships, content growth, business strategy, and performance management. The role will also lead the engagement vertical across both Activities and Accommodations, own the program’s cross-vertical automation agenda, and support broader Accommodations priorities where required. Success requires a strong commercial mindset, operational discipline, analytical fluency, and the ability to influence creators, agencies, and internal stakeholders. In this role, you’ll get to Program strategy and business growth • Lead end-to-end business and operational ownership of the Activities vertical within the Agoda Ambassador program. • Develop and execute strategies to grow Activities bookings, active creators, posting frequency, and relevant content supply. • Use data and business insights to identify growth opportunities, diagnose performance gaps, and prioritize initiatives. • Work closely with the Activities Marketing team to create and activate promotional codes that support creator campaigns and business growth. • Support broader Accommodations and Brand team priorities where required, while maintaining focus on core Activities metrics. Creator, agency, and partner management • Drive creator acquisition, onboarding, activation, and ongoing engagement for Activities. • Scale agency partnerships by unblocking the onboarding pipeline and directly managing relationships with at least three agencies. • Build trusted relationships with creators and partners, communicate expectations clearly, and resolve issues that affect participation or performance. Engagement leadership across Activities and Accommodations • Lead the Agoda Ambassador engagement vertical across both Activities and Accommodations, defining the engagement strategy, priorities, and operating rhythm for creators and agencies. • Own the cross-vertical engagement charter, including content calendars, creator and agency communications, email responses, surveys, and the rollout of new propositions. • Design and deliver initiatives that increase creator participation, posting frequency, content creation, and sustained program activity across both verticals. • Use engagement and performance data to identify opportunities, refine communications, and improve creator and agency effectiveness. Content activation and program operations • Plan and activate creator content for Activities across relevant social platforms and markets. • Coordinate product and supply workflows with internal teams, balancing partner needs with program and business performance. • Manage multiple workstreams across creators, agencies, marketing, product, technology, supply, and Brand stakeholders in a fast-paced global environment. • Provide product and technical support by identifying issues, coordinating with the right teams, and driving them through to resolution. Automation, analytics, and performance • Lead the automation of the Agoda Ambassador program across both Activities and Accommodations to improve efficiency, scalability, and partner experience. • Track, analyze, and communicate program performance, including daily Activities bookings, the number of active creators generating at least one booking, creator posting activity, and the volume of Activities content created. • Build clear performance views and translate data into recommendations, actions, and business decisions. • Continuously improve operating processes, identify bottlenecks, and create scalable ways of working across teams and external partners. What you’ll need to succeed • 4-5 years of relevant experience in social media, affiliate marketing within an online business, creator or influencer programs, agency management, partnerships, or a related field. • Demonstrated experience managing creator, agency, or partner relationships and delivering measurable commercial or engagement outcomes. • Strong analytical skills and hands-on comfort with SQL and Tableau, with the ability to turn data into clear business insights and growth strategies. • Experience using social monitoring tools to understand content activity, engagement, and program performance. • Experience with AI tools such as Claude, or a strong willingness and ability to learn and apply them to improve program operations. • Excellent stakeholder management, agency negotiation, creator communication, commercial thinking, and project management skills, including the ability to influence without direct authority. • Strong problem-solving skills, attention to detail, and a bias for action, with the ability to lead complex cross-functional work and manage multiple priorities independently. • High proficiency in written and spoken English, with the ability to communicate effectively across global teams and external partners.
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. **Get to Know our Team:** Join a team of talented engineers who are passionate about front-end development. Our team is dedicated to building cutting-edge web applications using Typescript, React, and Redux. **The Opportunity:** As a Front-End Engineering Manager at Agoda, you will lead a team of talented engineers building scalable, high-performance web applications that power user experiences at global scale. You will work closely with product managers, designers, data scientists, and cross-functional engineering teams to develop user-facing applications and platforms that integrate AI capabilities into Agoda’s products at global scale.. **In this Role, you’ll get to:** * Lead a team of engineers building scalable, reliable, and user-friendly web applications and product experiences. * Drive the development of front-end and full-stack solutions across core product areas, including selected AI-enabled features and workflows. * Collaborate with product, design, data, and engineering teams to deliver intuitive and impactful customer or internal user experiences. * Shape architecture across areas such as state management, SSR, micro-frontends, and API integration. * Ensure new features, including AI-assisted capabilities where relevant, are performant, maintainable, observable, and production-ready. * Guide the team in designing interfaces and workflows that surface recommendations, automation, or intelligent product enhancements in a usable and reliable way. * Improve application quality through engineering best practices including code reviews, testing, experimentation, and continuous delivery. * Support integration with backend services through REST, GraphQL, WebSockets, and other service interfaces. * Drive technical decisions around performance, reliability, monitoring, and maintainability in production. * Mentor engineers and grow team capability in both modern web engineering and evolving product development practices. **What you’ll Need to Succeed:** * Bring strong experience leading teams building large-scale web applications with React, Angular, or Vue. * Demonstrate solid hands-on expertise in JavaScript / TypeScript and front-end development. * Apply strong knowledge of web performance optimization, scalability, and frontend best practices. * Show experience integrating frontend applications with backend services through REST, GraphQL, or WebSockets. * Drive strong technical and people leadership, with proven mentoring and coaching ability. * Collaborate effectively with product, design, and engineering stakeholders. * Contribute to architectural decisions across SSR, micro-frontends, and state management. * Operate with a strong understanding of CI/CD, automated testing, and deployment for web applications. * Communicate clearly and thrive in a fast-paced, collaborative environment. **It’s Great if you have:** * Bring exposure to full-stack development and backend technologies such as C#, Kotlin, or Scala. * Demonstrate familiarity with Agile development methodologies. * Show experience with mobile web, cross-platform frameworks, or cloud platforms. * Apply experience with analytics, A/B testing, and SEO for large-scale web products. * Demonstrate experience building customer-facing products in high-traffic or global-scale environments. **Equal Opportunity Employer** At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics. We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy. **Disclaimer** We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.
This role is based in Bangkok and involves partnering with HR Business Partners and business leaders to analyze talent needs and support effective people decisions. The consultant will contribute to performance management, talent reviews, succession planning, and organizational design. The position requires using data to identify talent patterns and risks, facilitating discussions with stakeholders, and developing practical guidance for talent processes.
This role focuses on managing Inbound and Outbound processes with strong operational control and problem-solving skills. The position involves managing workforce, monitoring daily team performance, and ensuring smooth workflow execution. Key duties include supporting productivity and quality targets, maintaining compliance with operational and safety standards, and controlling backlog and SLA. The role requires good coordination with cross-functional departments and driving continuous improvement to enhance operational efficiency.
This role is part of the Performance Marketing Team, a data-driven department focused on developing at-scale marketing programs to improve customer lifetime value. The Analyst will work on search, display, and modeling tasks. Responsibilities include experimenting with text ads and bidding on search engines like Google and Bing, testing and optimizing campaigns on social media platforms, and analyzing data to build models and dashboards for account managers. The position requires a quantitative background and strong analytical skills.