This role focuses on acquiring enterprise brands, chain restaurants, and SMEs for the ShopeeFood platform. Responsibilities include developing acquisition strategies, negotiating high-value partnerships, and designing commercial proposals. The position requires analyzing performance data, collaborating with internal teams, and monitoring market trends to optimize growth. Key duties involve consultative selling using metrics like ROAS and ROI, as well as managing the onboarding and execution of promotional campaigns.

**Position Summary** The Manager, CE AV Product Management is responsible for driving the growth, competitiveness, and long-term direction of the AV category in Thailand. This role shapes the local product strategy, leads cross-functional go-to-market execution, and ensures strong category performance across offline and online channels. The position requires strong business acumen, data-driven decision-making, and an ability to collaborate across multiple functions to deliver sustainable market share and profitability. **Role and Responsibilities** ## **Key Responsibilities** ### **1. Product & Category Strategy** * Develop and execute localized product strategies aligned with global direction and Thai market dynamics. * Analyze consumer trends, competitor movements, pricing structures, and channel requirements to shape category roadmap. * Identify portfolio gaps and recommend new models, specs, or assortment adjustments to strengthen market position. ### **2. Go-to-Market (GTM) & Launch Excellence** * Lead end-to-end GTM planning and execution for new product launches, including positioning, messaging, training content, and retail readiness. * Coordinate closely with Sales, Online Business, Marketing, and SCM teams to ensure a flawless launch process. * Manage launch KPIs (sell-in, sell-through, awareness, premium mix) and initiate corrective actions where needed. ### **3. Marketing, Promotion, and Demand Generation** * Develop annual/category marketing plans covering ATL, BTL, digital, and influencer activities. * Design data-driven promotional schemes tailored for Modern Trade, pure players, marketplaces, and retailer.com. * Collaborate with advertising/media agencies to deliver efficient campaigns that maximize ROI and category visibility. ### **4. Business & P&L Management** * Manage category P&L view, including pricing, profitability, and marketing investment planning. * Monitor weekly/monthly performance, sell-in/out trends, inventory, and competitive activities to drive corrective action. * Support retail visibility, merchandising, and online content optimization to grow share—especially in premium AV segments. ### **5. Cross-functional Leadership & Operations** * Lead cross-functional collaboration with Sales, SCM, Finance, Service, Retail Management, and HQ. * Drive demand forecasting, SKU planning, and allocation strategies across channels. * Influence decision-making internally by presenting clear insights, recommendations, and business cases. ### **6. Additional Duties** * Perform other tasks assigned by the Manager or Head of PM, including support for strategic initiatives such as online channel acceleration or category expansion **Skills and Qualifications** ## **Qualifications** * Bachelor’s or Master’s degree in Marketing, Business Administration, Economics, or related fields. * Minimum 5 years of experience in product management, trade marketing, category management, or brand management within CE/AV, durable goods, or FMCG. * Proven track record in driving product launches, managing category performance, and leading cross-functional execution. * Strong understanding of Thai retail environment across Modern Trade, pure players, retailer.com, and online marketplaces. * Strong commercial acumen and understanding of pricing, promotion, and profitability drivers. * Highly analytical and able to translate market/consumer data into actionable insights. * Excellent project management skills with the ability to lead multiple initiatives simultaneously. * Creative, consumer-centric, and able to craft clear product stories. * Strong communication skills in both Thai and English. * High resilience, agility, and sense of urgency in a fast-paced market environment. * Proficiency in MS Office; familiarity with digital measurement tools is an advantage. * Please visit [Samsung membership](https://account.samsung.com/membership/pp) to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click [here](https://europe-samsung.com/ghrp/PrivacyNoticeforEU.html).

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. **Get to Know our Team** The Customer Experience Group of Agoda effectively serves our customers and partners to ensure satisfying results. This great task is accomplished with the support of our Global Service Vertical team. We serve as the backbone for Customer Experience Group’s global operations. Our team is comprised of project managers, process owners, analysts, and talent management. Together we work nonstop to improve the quality and efficiency of our customer and partner support processes. Working with the Global Service Vertical team is a great opportunity to collaborate with various stakeholders and develop initiatives with our sister companies and external partners all over the world. We are a very data-driven environment, eager to move fast and learn through experimentation. A clear focus on supporting our customers and partners is bolstered by a strong, entrepreneurial culture that enriches us and Agoda’s business performance. **The Opportunity:** This role is responsible for the management of projects & areas of responsibilities in the Customer Experience Group (CEG) aiming at supporting successfully new business initiatives, improving and maintaining efficiency and effectiveness of processes, and leading change in order to support CEG’s customer satisfaction strategy, tactics and service leading to ongoing customer experience improvements for Agoda’s customers in Agoda’s vibrant multilingual Customer Experience group. **In this role, you will get to:** * **Own the business:**take full ownership of CEG business areas, ensuring seamless day-to-day operations while continuously improving processes, tools, and ways of working. * **Structure, Analyze and Solve Problems:** leverage data and collaboration to identify problems and opportunities in a structured manner, proposing project ideas and solutions to drive critical operational metrics. * **Lead projects:** drive end-to-end project execution, collaborating closely with multiple stakeholders such as Customer Support Operations, Product Management, and other Project Management teams. * **Act as a Subject Matter Expert (SME):** Become an SME in the respective business areas, providing consultancy to other teams on implementing new initiatives, and working with cross-functional teams to launch innovative solutions. **What You’ll Need to Succeed:** * Prior experience in the airline/flight industry, including ticketing knowledge and exposure to Global Distribution Systems (GDS), is a strong plus * Direct experience managing relationships with external partners is a strong plus * Proven track record in managing complex projects with multiple stakeholders * Highly analytical and proficient with numbers, capable of defining analysis structures, conquering complex calculation, and making data-driven decision * Excellent organization capabilities, and able to operate independently * Strong communication skills, both verbal and written, in English, with the ability to adjust your style to suit different perspectives and seniority levels * Comfortable working with uncertainty and experimentation in a high-velocity, dynamic, multicultural environment * Be a team player with a collaborative mindset * Professional experience in Microsoft Office tools (e.g. Excel, Word, and PowerPoint). Skills in SQL/Tableau will be useful #### Please review our Hiring Process Guidelines before your interview — click [here](https://careersatagoda.com/interview/)to learn how interviewing at Agoda works.

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. **Get to know our team:** In Product, ideas come alive. The world is moving fast so our culture empowers ownership and minimal bureaucracy. That’s the environment that enables you to do what you think is right – and quickly. Our Product Managers move fast, fail, learn, and pivot. Being a product-centric organization, our team works cross-functionally to build products from conception to launch by bringing together engineering and business worlds. Agoda Product Managers work closely with executive leadership and have high visibility among the C-suite; they have direct impact on Agoda’s growth and strategy. Product puts our travelers first and delivers that special travel experience in the most creative expression. **The opportunity:** This role is **BANGKOK-BASED, RELOCATION PROVIDED.**Our Senior Product Managers are analytical and data-driven individuals, who’re responsible for building products end-to-end focusing on analyzing and experimenting until our solutions are perfectly tailored to our travelers. As our next Senior Product Manager, you will drive product strategy and partner closely with senior leadership cross-functionally to define, build, and deliver the best travel solutions. You will get dedicated engineering resources that you, and only you define and allocate. We expect you to have a hands-on mentality and spend considerable time with your SCRUM teams, have enthusiasm to develop engineered processes and technologies and apply innovative solutions to make organizational improvements. Product Managers can modify *every* system we have in our company to suit their needs. By applying to this role, you’ll be considered for a role either in User Experience, Marketing, Finance or Supply product vertical. The goal is to match you with the team that best aligns with your interests, competencies, and where you will have the most impact. We’re looking for Senior Product Managers for every part of our business. Our entire Product team sits in Bangkok. This is an Individual Contributor position. **In this role, you’ll get to:** * Analyze the online travel ecosystem, markets, competitive landscape and user requirements. * Conceptualize, launch and optimize products and features, experiment, test their performance and iterate quickly. * Work collaboratively with Engineering, Marketing, Legal and UX teams on cutting-edge technologies. * Develop innovative solutions to some of the world’s difficult problems by collaborating as needed across regions, product areas, and functions. **What you’ll need to succeed:** * Bachelor’s degree in technical field (i.e. Computer Science, Statistics, Engineering, Mathematics, or similar quantitative discipline). * Proven ability to leverage analytics and quantitative methods to inform and influence decision-making * Strong data skills * Excellent communication skills (both verbal and written in English) with proven ability to convey complex messages clearly and with conviction to different stakeholders * Experience developing and launching products * Experience leading global product vision, go-to-market strategy and design discussions. * Entrepreneurial and analytical skills; effective at breaking down complex problems and driving and managing change * Hands-on mentality **It’s great if you have:** * MBA or Master’s degree in Math, Economics, Computer Science or Statistics * Data tools – SQL, Python, R, or equivalent

The Mobility team is a core business unit responsible for managing and optimizing transport services across the country. This role focuses on growing Grab's premium and new transport business markets, including services like GrabCar Premium and GrabDriveYourCar. You will lead strategic initiatives and guide special projects from planning through to successful execution. The position requires a strategic thinker with a growth mindset to drive business performance and operational success. You will take high ownership of your workstreams, using critical thinking and data-driven analysis to navigate challenges and optimize performance. The role involves leading both strategy and operations, requiring the ability to work independently in a fast-paced environment. You will collaborate with a team of intelligent professionals to deliver daily best transportation services and create earning opportunities for drivers.

We are seeking a strategic and results-oriented Assistant Manager to lead performance marketing initiatives for our Pure Player division. You will be responsible for developing and executing comprehensive digital marketing strategies that drive user acquisition, engagement, and revenue growth across key digital channels. This role requires a deep understanding of the digital ecosystem and the ability to optimize campaigns for maximum return on investment. You will collaborate closely with cross-functional teams including product, creative, and analytics to ensure alignment with broader business objectives. In this position, you will manage a team of marketing professionals and oversee the end-to-end lifecycle of performance marketing campaigns. You will analyze complex data sets to derive actionable insights, identify market trends, and refine targeting strategies to improve conversion rates. The ideal candidate will be a proactive leader who can mentor team members, foster a culture of continuous improvement, and drive innovation in our marketing approach to stay ahead of competitive pressures.

This role is responsible for owning and scaling Agoda's Supply Tech Ecosystem, ensuring partners can reliably integrate and operate on the platform. You will focus on core supply capabilities like ARI and content while enabling new use cases through the same integration layer. The position sits at the intersection of Product, Engineering, Supply, and Partners, requiring a hands-on individual who combines technical depth with execution. You will use Python and SQL to automate workflows, analyze data, and build proof-of-concept solutions to validate ideas before scaling. You will own the technical and operational health of assigned partner integrations, developing a deep understanding of their systems and data models to drive scalable solutions. You will design and implement automation, internal tooling, and lightweight applications to reduce manual work and improve visibility. The role involves collaborating closely with Product and Engineering teams to provide clear problem definitions and technical context for partner-related initiatives. You will support Supply and Commercial use cases enabled through partners, including B2B rates and distribution-specific configurations.

The HR Business Partner for the Commercial function will serve as a strategic partner to Agoda's Supply and Strategic Partnerships teams. This role involves driving people strategies and supporting organizational effectiveness to align with business objectives. The successful candidate will work closely with business leaders and People Centers of Excellence to deliver on people priorities and support the company's evolving needs. In this position, you will define and deliver a compelling People Roadmap that addresses both company-wide priorities and the unique needs of specific departments. You will use data and insights to inform decision-making and track the impact of people initiatives. Additionally, you will serve as a change agent, leading talent identification, retention, and development efforts to build a strong leadership bench.

The Analytics Product Manager will lead the design, development, and management of end-to-end analytics products across Asia for Suntory. This role focuses on delivering data-driven solutions, including AI-augmented analytics and advanced visualization capabilities that drive organizational value. Acting as a bridge between business and technology teams, the incumbent will translate complex business challenges into scalable analytics products and actionable insights. This position is critical for advancing Suntory's analytics transformation journey and fostering a data-driven culture within the organization. The role requires a strong blend of analytical thinking, product ownership, and stakeholder management skills. The successful candidate will partner with data engineers and data scientists to design scalable solutions while ensuring data quality and governance. The position involves driving product adoption through training and change management, ensuring that analytics tools are effectively utilized across the business.

This role focuses on shaping and executing data-driven pricing operations for Lazada Thailand's Local Retail Venture. You will serve as the guardian of pricing accuracy and a key driver of process excellence in a dynamic e-commerce environment. The position involves overseeing a team of three and collaborating across six key pillars including pricing strategy, competitive intelligence, and system automation. You will analyze pricing performance and market trends to identify risks and opportunities while building dashboards and reports using tools like Excel and SQL. The role requires partnering with Commercial, Product, Operations, and Regional teams to ensure pricing activities align with business objectives. You will also drive ad-hoc projects that create measurable value and support Retail initiatives beyond day-to-day operations.