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About the position
This role serves as the Southeast Asia Field Marketing Specialist, focusing on Indonesia and Thailand. The position involves building and executing field marketing strategies to drive product consideration and adoption through integrated go-to-market programs. The specialist partners with country sales and marketing leadership to deepen target-account engagement by industry and segment. Responsibilities include executing account-based programs, managing paid media and content syndication, coordinating content partnerships, and developing country-specific demand generation campaigns. The role also supports cross-SEA initiatives, such as AI-related marketing campaigns, and requires managing program logistics and analyzing data from marketing systems to track ROI.
Responsibilities
Plan and execute account-based programs (1:few/1:1) for Indonesia & Thailand, selecting the right mix of tactics (digital, workshops, executive engagements, partner motions, and selective small events) to progress named accounts.
Support the localization and execution of paid media, content syndication, and marketing campaign assets for the Indonesia market.
Coordinate content partnership activities and collaborate with regional stakeholders to deliver Indonesia and Thailand market initiatives.
Develop and implement country-specific, account-based demand generation campaigns, collaborating closely with sales, marketing, and other cross-functional teams to deepen engagement within priority accounts and industries.
Manage all aspects of program logistics and execution—from planning to post-activation analysis—ensuring smooth coordination, timely delivery, and clear ROI tracking.
Requirements
Bachelor's Degree.
Min 5 years of relevant B2B tech marketing or field marketing experience.
Fluent in English with strong written English skills.
Knowledge of Bahasa or Thai; ability to manage localization workflows is required.
Understanding of the enterprise software purchase, development, and implementation cycles.
Strong technical acumen; ability to translate solutions into industry/account narratives and executive-level messaging.
Strong project management skills and experience, including managing external creative agencies, events vendors, and international projects; Experience orchestrating ABM plays and targeted programs, including budget management and ROI tracking.
Strong communication skills in both business and technical situations.
Strong analytical skills to gather and interpret data from various sources (e.g., marketing automation platforms, CRM systems, web analytics tools).
Experience with CRM and marketing automation tools.
Hands-on experience with ABM frameworks (ICP, buying groups, account planning), executive programs, and partner co-marketing in SEA; Indonesia/Thailand market familiarity.
Compensation
Salary not specified
Estimated salary range. Confirm with the employer.
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