The Senior Associate WFM Manager is a people leader in role, responsible for leading a WFM team, enabling them to be successful and delivering against the prescribed KPIs. The Manager enables their team and team members by providing coaching and feedback, building strong professional relationships, maintaining a regular flow of communication, and providing direction, support, and development. The Manager also contributes to the overall WFM performance and culture, collaborating with peers and broader colleagues to ensure WFM delivers to the company and CEG objectives. The Senior Associate WFM Manager is expected to be an SME in Workforce Management, having a good knowledge of WFM concepts, to support the team with challenges and capability and to adequately represent WFM, to senior stakeholders. **ACTIVITIES PERFORMED ON THE JOB:** * **Coaching and giving feedback:** * Coaching and providing feedback within WFM (usually one-on-one) constructively and creatively, to enable colleagues to perform at their best. * Review performance of individuals and team using performance reports/dashboards, observations, buddying, and reviewing system audit reports. * Manage all underperformance, using the Performance Improvement Plan (PIP) process where appropriate. * **People leadership:** * Build healthy and professional relationships with team members. * Establish and nurture a culture of performance excellence, open feedback, collaboration, recognition, and quality delivery of outcomes. * Organize team building activities that will engage people in teamwork and create a positive work environment. * Ensure the team is well supported to perform their day-to-day activities, including: * ensuring appropriate real-time support is available, taking and managing escalated issues. * Providing approvals as part of the business process (e.g. absorption). * Ensure team schedule is maintained to a high standard to provide stakeholder support and manage team requests and unplanned absence, in line with process. * Provide clarity on performance vs targets, and any other team or group objectives. * Use reward and recognition as part of motivating the team. * Conduct team meetings: sharing important information, updates, performance progress, and broader company updates. * Ensure your team is connected to the company’s WFM objectives and strategy. * Be an example to the team through behavior, living up to the Agoda values and behavior standards expected of people leaders. * Collaborate with other departments, working together to enable overall success (e.g. WFM teams, CEG Operations Teams, CEG Teach Team). * **Reporting & data analysis:** * Work with data from various sources to analyze and observe performance of CEG SLAs and gain insights as a basis for feedback and change suggestions. * Prepare and present team performance data, challenges, issues, ideas, and opportunities. * **Collaboration:** * Collaborate with local WFM team: * On team performance: providing updates about the team, traffic, projects, concerns, challenges, and opportunities. * Participate actively in leadership meetings: share what works well for you, provide feedback and input on decisions or updates, and be open and constructive about what is not working well and how the group can improve. * Stay up to date with products, news, goals, decisions, projects. * Collaborate with other teams: * CEG Operations Leadership and Management. * CEG GSV. * **Personal Management:** * Remain up to date with important company/team/department updates, requirements. * Act in the best interests of the organization: ensuring that we operate with absolute integrity and compliance with all legal obligations or compliance requirements. * Be an active and constructive Agoda team member: Always being respectful to others and seeking to be better together. * Aim to understand, then meet and exceed the expectations agreed with your manager. **EXPECTATIONS – BEHAVIORS AND VALUES** **Behavior****Definition** **_Continuous improvement_**Regularly identify improvement opportunities, quantify them, and follow through to measurable/demonstratable outcomes. Embraces both successes and failures to learn and maximize the benefits. Embraces and drives change, is open and supportive of improvement opportunities identified by others. **_Deliver better together_**Collaborates and engages with colleagues and broader Agoda teams to share ideas and learn and work together toward shared ambitions. Is respectful to colleagues, open to different perspectives /viewpoints, and positively contributes to discussions. **_Enable others` success_**Is committed to building and nurturing a culture of frequent feedback, coaching and career development. Provides clarity on accountability, goals, and progress. Regularly takes the opportunity to connect and align teams and team members to the Agoda/CEG strategy, making these relevant and digestible. **COMPETENCIES REQUIRED** **Analytical Ability & Problem Solving**Can visualise, articulate, conceptualise, or solve both complex and uncomplicated problems using the data available. **Decision making ability**Set a course of action purposely chosen from different alternatives to achieve company objectives. **Effective communication**(Verbal and written)Delivers, receives, and interprets ideas and information, presents information appropriately to a diverse range of audiences, and influences partner decisions Excel/Power Point Skills **Flexibility and Agility**Can adjust behavior to new information and changing circumstances. Be open to new ways of doing things and always experiment with new methods. Works effectively in a dynamic environment. **KPI management**Create and execute a KPI plan designed to help achieve and evaluate success in reaching the company’s goals. **Listening and influencing**Practice attentive and active listening. Can influence strategies that persuade key stakeholders to take action that will promote shared interests and business goals. **Process Improvement**Organise, evaluate, plan, and implement improvements in our internal and external processes and practices. Actively work on creating better processes once changes take place. **Reporting**Be able to confidently give a written account of business metrics, projects, and team performance based on data, observations, or investigations. **Result driven**Driving high standards to accomplish challenging goals. Works hard to achieve them. **Time / workload management & prioritization**Creating a work environment where tasks and responsibilities are accomplished successfully within the time available. **Coaching**Support and develop team members to achieve a specific personal and professional goal by guiding and training. **Develop and Manage team**Govern and coordinate the team to perform in their job. Learn the skills, potential, and ambitions of the team members and define long term success. **Operational Planning & Coordination**Create and execute a detailed plan with the aim to provide a clear vision on how the team, department will contribute to the achievement of the company’s strategic goals **People training**Identify training needs, create, and develop training to help team members with specific knowledge or skills to improve performance in their current roles. **Presentation**Clearly conveys information and ideas through a variety of media to individuals or groups in a manner that engages the audience and helps them understand and retain the message. **Team level KPI management**Create and execute a team KPI plan designed to help achieve and evaluate success in reaching the company goals. **Qualifications, Experience and Trainings required:** **Qualifications**High level written & verbal language/communication skills. Intermediate or above computer literacy (MS Excel particularly), high level problem solving / analytical reasoning skills. High level stakeholder management skills. **Experience**6+ years of WFM experience Experience in coaching and developing, in a technical environment. Experience in delivering high-level business objectives or initiatives. **Trainings**OJT, WFM onboarding, RT Onboarding **Must have:** * Deep hands-on experience designing and configuring omnichannel routing strategies (email, voice, chat/messaging) using platforms such as Amazon Connect, Genesys Cloud/PureCloud, or equivalent CCaaS/ACD systems. * Proven ability to build routing logic from the ground up — including skills-based routing, IVR/call flows, queues, priorities, and escalation paths — based on complex, nuanced business requirements. * Strong understanding of contact center architecture (queues, agent skill profiles, SLAs, overflow/failover logic) and how to translate ambiguous business needs into scalable, technical routing designs. * Experience integrating routing platforms with CRM/WFM/reporting tools (e.g. Salesforce, Verint, NICE) is a plus. * Comfortable working directly with engineering/IT teams to implement and troubleshoot routing configurations, and able to independently own technical documentation of routing setups. We welcome both local and international applications for this role. Full visa sponsorship and relocation assistance available.

Agoda is hiring a Senior Consultant, People Development & Performance in Bangkok, within the People and Organization Development team. The role supports talent development, performance management, and organizational capability from individual and team level through to enterprise level, working with HRBPs and business leaders to analyze talent needs and connect talent priorities with business needs. Duties include coordinating the performance management process, using people and business data to identify talent patterns, risks, and opportunities, preparing analysis on talent pipelines, succession, performance outcomes, and workforce trends, supporting design and delivery of talent practices and tools, and facilitating talent and performance discussions. Requirements include 5+ years in consulting or talent management, strong project management, and data-driven analysis skills.

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. The People Team is a purveyor of opportunity, searching the globe for the most talented individuals and offering them an open, collaborative workplace. By prioritizing skill and potential, we have cultivated a powerful assembly of professionals through our drive for equal opportunity and diversity. We make the move to Agoda a breeze with assisted onboarding programs, and we continue to support and enrich our thousands of Agoda employees through individual growth with outstanding learning programs and talent development practices. .Our development of incredible benefits has ensured everyone can stay strong, healthy, and happy during their time at Agoda. Leading ambitious changes and making a positive impact in the lives of the employees, the People Team is a crucial and rewarding part of the Agoda family. We are currently seeking to hire a Senior Consultant, Culture, Engagement and Organizational Performance. This role is based in our Bangkok office as part of the Agoda People Development and Performance team. We are a team of professionals who provide systems and data-driven insights to measure, refine, and scale capability development from the individual employee to organizational level, without taking ownership away from employees and their managers. This role has a global reach. The objective of this role is understanding and addressing complex organizational challenges with a view to expanding and refining organizational capability at Agoda while ensuring that managerial and people processes support our business objectives. This role allows for unbridled curiosity towards the functioning of the organization and how we can continuously improve. We think about developing capability in broad terms beyond traditional learning and performance management, considering how we define roles and organizational structures, career progression, tools and systems that impact employee experience, engagement, and more. We consider all factors that impact employee and team capability and performance and work collaboratively to develop successful solutions. You will partner with senior managers and subject matter experts for program design, development, and implementation. You will report progress and insights to our most senior management. In This Role, You’ll Get To * Work closely with senior stakeholders and colleagues on developing their teams to achieve ambitious business strategies, e.g., new ways to engage with partners, product innovation models, building culture and organization structure, and the necessary work to maintain high standards of performance and high employee engagement * Use data to inform strategy, track and measure impact of programs tied to business output * Provide proactive analysis of data to identify patterns and provide actionable recommendations * Present analysis and insights to senior leadership on relevant talent strategies e.g.: * Patterns of employee behavior such as attrition, promotion, performance management outcomes, * Employee sentiment surveys * Demographic patterns * Employ innovative methods to scale capability, that go beyond traditional learning, including role and organizational design, process and tools improvement, various learning modalities, etc. * Be a trusted advisor to leadership and play a critical role in enhancing their effectiveness through assessment, feedback and coaching * ​Promote People compliance and operations to minimize regulatory violations and prevent rework * Lead organizational change initiatives that strengthen adoption of new ways of working, improve employee engagement, and enable sustainable performance outcomes * Apply change management, stakeholder engagement, and communication strategies to help teams navigate transformation and embed lasting behavioral and cultural change. What You’ll Need to Succeed * 8+ years of experience in strategic or management consulting and/or relevant experience in Talent Management and People operations at a multi-national organization * Undergraduate degree from a top university expected, advanced degrees welcome * Acute business acumen and understanding of how organizational structures and dynamics relate to execution * Facilitating and coaching with an ability to clearly articulate messages to a variety of audiences * Ability to bring business perspectives and facilitate outcomes is critical, and will be magnified with rich experience in HR, particularly in organizational design, onboarding, compensation, business consulting, and data analysis * Excellent judgement, self-motivated, curious, and trustworthy * Strong problem-solving and ability to work with data to identify patterns and generate actionable insights * Excellent communication skills and experience in meeting and presenting to senior executives * Ownership mindset and ability to meet tight deadlines with a logical, methodical approach to prioritizing tasks and responsibilities. * Utmost discretion, confidentiality, and professional ethics * Ability to thrive in a multicultural environment * Ability to effectively handle ambiguity and adapt in a constantly changing business environment * Display of humility, flexibility, excellent interpersonal skills, and the ability to lead critical conversations is paramount. * Flexibility and a sense of humor are a must ****This role is Based in Bangkok**** Please review our Hiring Process Guidelines before your interview — click [here](https://careersatagoda.com/interview/)to learn how interviewing at Agoda works.

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. **Get To Know Our Team:** Strategic Partnerships is a team of creative entrepreneurs that develop solutions for Agoda’s non-accommodation partners and promote Agoda’s top and bottom-line growth. We design tailored business and product solutions with our partners and help them generate measurable value. Members of our team are empowered and supported to grow their market(s) or accounts. We develop win-win relationships and leverage Agoda’s unique accommodations portfolio and tech solutions to bring our partners the advantages they seek. Utilizing our strong brand and resources, we build new channels to increase the visibility of Agoda, introduce more travelers to our great products and service and deliver significant revenues to the overall business. **The Opportunity:** We are seeking a Senior Manager, Commercial Excellence to join our Financial Institutions (FI) Vertical within the Strategic Partnerships team, supporting commercial excellence and driving growth across Agoda’s Financial Institutions portfolio. In this role, you will be at the forefront of commercial analytics and FI-focused project management, combining sharp analytical capabilities with strong commercial judgment to support strategic decision-making across our FI partnerships, spanning banks, card schemes, and wallet partners. You will need to bring a strong analytical and commercial acumen, coupled with structured problem-solving discipline, project management rigor, and attention to detail. A key part of this role is your ability to act as a strategic bridge across commercial, product, operations, and FinTech teams, translating data-driven insights into measurable business outcomes and influencing cross-functional stakeholders at all levels. **What You’ll Do:** **Commercial analytics** * Own strategic and performance analysis for FI partners across growth, funnel, commercial performance, and profitability, and translate insights into clear recommendations and portfolio priorities * Build and maintain dashboards, recurring reporting, KPI frameworks, and business review materials to improve visibility, decision-making, and performance management * Lead deep dives to identify performance drivers, diagnose gaps, evaluate market opportunities, and develop business cases, commercial models, and go-to-market recommendations * Support action planning and impact tracking against commercial targets, particularly in areas of underperformance or strategic focus * Partner with cross-functional teams to turn analytical insights into business actions and improve reporting quality, analytical rigor, and fact-based decision-making across the FI organization **FI Project Management** * Lead or coordinate key FI initiatives from scoping and planning through execution tracking, stakeholder alignment, and leadership updates * Drive cross-functional delivery across commercial, product, finance, legal, operations, FinTech, and marketing teams to support initiatives involving banks, card schemes, and wallets * Establish workplans, timelines, governance, and tracking mechanisms, while managing milestones, dependencies, risks, and issue resolution across FI initiatives * Act as a central coordinator across FI workstreams, aligning business priorities, analytical insights, and execution plans to drive measurable outcomes * Support special projects and help build scalable processes and best practices for how FI initiatives are prioritized, managed, and reviewed **Scope / impact** * High-impact role at the intersection of strategy, analytics, and commercial execution * Direct influence on FI vertical growth, partner performance, and prioritization decisions * Strong exposure to senior stakeholders and cross-functional leadership teams * Opportunity to shape the commercial excellence agenda, including how performance is measured, managed, and improved **Required Qualifications:** * 7+ years of relevant experience in commercial analytics, strategy, project management, consulting, revenue optimization, performance management, or similar fields * Strong analytical and problem-solving skills, with the ability to structure ambiguity, derive insight from data, and translate analysis into actionable business recommendations * Strong commercial acumen and business judgment, with a clear understanding of how analysis informs growth, prioritization, and financial outcomes * Proven ability to influence or lead cross-functional initiatives, manage stakeholders, and drive execution in complex and ambiguous environments * Experience developing business cases, performance frameworks, and executive-ready recommendations * Excellent communication skills, including the ability to influence senior stakeholders and present complex ideas in a clear, concise, and compelling way * High ownership, attention to detail, and strong execution discipline **Preferred Qualifications:** * Experience with SQL, BI tools, or data visualization tools is strongly preferred * Experience leading cross-functional initiatives from insight generation through execution and impact tracking * International or regional experience in a matrix organization is advantageous * Experience in OTA,e-commerce,financial institutions, payments, loyalty, travel, e-commerce, fintech, strategic partnerships,or other highly data-driven consumer industries * Experience working with partner-facing commercial teams and translating commercial needs into analytical solutions * Advanced Excel and PowerPoint skills; ability to build structured presentations for senior leadership * Experience managing or mentoring team members is a plus

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. **Get To Know Our Team:** Strategic Partnerships is a team of creative entrepreneurs that develop solutions for Agoda’s non-accommodation partners and promote Agoda’s top and bottom-line growth. We design tailored business and product solutions with our partners and help them generate measurable value. Members of our team are empowered and supported to grow their market(s) or accounts. We develop win-win relationships and leverage Agoda’s unique accommodations portfolio and tech solutions to bring our partners the advantages they seek. Utilizing our strong brand and resources, we build new channels to increase the visibility of Agoda, introduce more travelers to our great products and service and deliver significant revenues to the overall business. **The Opportunity:** We are seeking a Senior Manager, Commercial Excellence to join our Financial Institutions (FI) Vertical within the Strategic Partnerships team, supporting commercial excellence and driving growth across Agoda’s Financial Institutions portfolio. In this role, you will be at the forefront of commercial analytics and FI-focused project management, combining sharp analytical capabilities with strong commercial judgment to support strategic decision-making across our FI partnerships, spanning banks, card schemes, and wallet partners. You will need to bring a strong analytical and commercial acumen, coupled with structured problem-solving discipline, project management rigor, and attention to detail. A key part of this role is your ability to act as a strategic bridge across commercial, product, operations, and FinTech teams, translating data-driven insights into measurable business outcomes and influencing cross-functional stakeholders at all levels. **What You’ll Do:** **Commercial analytics** * Own strategic and performance analysis for FI partners across growth, funnel, commercial performance, and profitability, and translate insights into clear recommendations and portfolio priorities * Build and maintain dashboards, recurring reporting, KPI frameworks, and business review materials to improve visibility, decision-making, and performance management * Lead deep dives to identify performance drivers, diagnose gaps, evaluate market opportunities, and develop business cases, commercial models, and go-to-market recommendations * Support action planning and impact tracking against commercial targets, particularly in areas of underperformance or strategic focus * Partner with cross-functional teams to turn analytical insights into business actions and improve reporting quality, analytical rigor, and fact-based decision-making across the FI organization **FI Project Management** * Lead or coordinate key FI initiatives from scoping and planning through execution tracking, stakeholder alignment, and leadership updates * Drive cross-functional delivery across commercial, product, finance, legal, operations, FinTech, and marketing teams to support initiatives involving banks, card schemes, and wallets * Establish workplans, timelines, governance, and tracking mechanisms, while managing milestones, dependencies, risks, and issue resolution across FI initiatives * Act as a central coordinator across FI workstreams, aligning business priorities, analytical insights, and execution plans to drive measurable outcomes * Support special projects and help build scalable processes and best practices for how FI initiatives are prioritized, managed, and reviewed **Scope / impact** * High-impact role at the intersection of strategy, analytics, and commercial execution * Direct influence on FI vertical growth, partner performance, and prioritization decisions * Strong exposure to senior stakeholders and cross-functional leadership teams * Opportunity to shape the commercial excellence agenda, including how performance is measured, managed, and improved **Required Qualifications:** * 7+ years of relevant experience in commercial analytics, strategy, project management, consulting, revenue optimization, performance management, or similar fields * Strong analytical and problem-solving skills, with the ability to structure ambiguity, derive insight from data, and translate analysis into actionable business recommendations * Strong commercial acumen and business judgment, with a clear understanding of how analysis informs growth, prioritization, and financial outcomes * Proven ability to influence or lead cross-functional initiatives, manage stakeholders, and drive execution in complex and ambiguous environments * Experience developing business cases, performance frameworks, and executive-ready recommendations * Excellent communication skills, including the ability to influence senior stakeholders and present complex ideas in a clear, concise, and compelling way * High ownership, attention to detail, and strong execution discipline **Preferred Qualifications:** * Experience with SQL, BI tools, or data visualization tools is strongly preferred * Experience leading cross-functional initiatives from insight generation through execution and impact tracking * International or regional experience in a matrix organization is advantageous * Experience in OTA,e-commerce,financial institutions, payments, loyalty, travel, e-commerce, fintech, strategic partnerships,or other highly data-driven consumer industries * Experience working with partner-facing commercial teams and translating commercial needs into analytical solutions * Advanced Excel and PowerPoint skills; ability to build structured presentations for senior leadership * Experience managing or mentoring team members is a plus #Bangkok #Singapore #India #KualaLampur #Tokyo #Manila #Beijing #Shanghai #Hongkong #LosAngeles #California #london #Washington DC #Sydney #NewYork #Amsterdam #### Please review our Hiring Process Guidelines before your interview — click [here](https://careersatagoda.com/interview/)to learn how interviewing at Agoda works. ### **Discover more about working at Agoda** * Agoda Careers[https://careersatagoda.com](https://careersatagoda.com/) * Facebook[https://www.facebook.com/agodacareers/](https://www.facebook.com/agodacareers/) * LinkedIn[https://www.linkedin.com/company/agoda](https://www.linkedin.com/company/agoda) * YouTube[https://www.youtube.com/agodalife](https://www.youtube.com/agodalife) **Equal Opportunity Employer** At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics. We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our [privacy policy](https://careersatagoda.com/privacy-statement). **Disclaimer** We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee. ## Apply Now Senior Manager, Strategic Partnerships – Centre of Excellence ( Bangkok based ) +93 In which country/region are you currently based? How did you hear about this job? Do you as a candidate have a personal relationship with a current Agoda employee? If yes, please indicate how you know the employee? What is the employee’s name? Are you presently employed by any company within the Booking Holdings group, including but not limited to Kayak, OpenTable, Booking.com, Rental Cars, RocketMiles, FareHarbor, HotelsCombined, CheapFlights, Momondo, Priceline, or Getaroom? Do you allow us to provide you TEXT/SMS updates of your interview process? We may engage with a service provider to do so. Preferred First Name We collect your gender information for diversity, equity & inclusion monitoring purposes. It is entirely voluntary to answer the question below. By choosing “prefer not to disclose”, your candidacy will not be impacted. To avoid actual or perceived impairment of our parent company’s independent auditor – Deloitte and to comply with applicable regulations of Securities and Exchange Commission of the United States, we need to seek approvals from our parent company before starting the interview process. With this, please confirm if you are currently or formerly have been associated with Deloitte or any of its subsidiary entities at any time including but not limited to any time as a direct employee, director, contractor, major shareholder, intern etc.? Do you agree to Agoda’s use of personal data from your application to improve our recruitment experience? We may collaborate and share your data with third-party providers for recruitment purposes and you may ask to remove your data at any time. Email me about other job openings within the Booking Holding’s entities and recruitment-related newsletters  By submitting your Application you confirm you have read and agreed to Agoda applicants [Privacy statement](https://careersatagoda.com/privacy-statement/).

This role involves partnering with HRBPs and business leaders to analyze talent needs and connect priorities with business goals. The consultant will support performance management, talent reviews, succession planning, and career development. Responsibilities include using data to identify talent patterns, preparing analysis on workforce trends, and facilitating evidence-based discussions. The position requires a strategic mindset to design and improve talent practices and tools.

This role involves partnering with HRBPs and business leaders to analyze talent needs and connect priorities with business goals. The consultant will support performance management, talent reviews, succession planning, and organizational design. Key duties include using data to identify talent patterns, preparing analysis on workforce trends, and facilitating evidence-based discussions to drive organizational effectiveness.

This role is based in Bangkok and involves partnering with HR Business Partners and business leaders to analyze talent needs and support effective people decisions. The consultant will contribute to performance management, talent reviews, succession planning, and organizational design. The position requires using data to identify talent patterns and risks, facilitating discussions with stakeholders, and developing practical guidance for talent processes.

This role supports internal management decision-making by producing business performance analysis and economic information of business activities. The position involves establishing management and execution plans, conducting financial supports, and optimizing internal policies and procedures based on business accounting standards. Key duties include participating in monthly reports on management activities, analyzing profits, and managing production cost models. The role requires a professional with a deep understanding of specialized areas, strong analytical skills to evaluate data, and the ability to work with minimal instruction on new assignments.

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. **The Opportunity** The Performance Marketing team is looking for a strategic and data-driven Senior Manager to lead the marketing function for one of Agoda’s most strategic partnerships, owning the P&L, leading a team, and driving partnership strategy. This partnership generates millions in annual revenue across multiple whitelabel brands serving millions of travelers globally. This position sits at the intersection of strategic thinking and operational excellence — someone who can lead a team, shape marketing strategy, influence partnership direction, and drive measurable business impact through data-driven decision-making and complex stakeholder management. We’re looking for a proven leader who thrives in ambiguity, builds clarity through frameworks, and can lead complex cross-functional initiatives with discipline and influence, earning strong stakeholder trust and executive confidence. As a key player in the marketing and partnership ecosystem, you will work closely with partner marketing leadership, regional business development teams, and Agoda’s commercial and product teams to ensure marketing strategies align with business priorities and contribute directly to revenue goals. You’ll be responsible for end-to-end marketing leadership for the partnership. **What Makes This Role Unique** **Scale & Impact** * Own a full P&L for a multi-million dollar partnership * Direct control over budget allocation and investment levels across channels * Your optimization decisions drive both immediate ROI and long-term partnership health **Strategic Complexity** * Manage multiple brands with different customer profiles * Navigate the intersection of B2B partnership management and B2C performance marketing * Balance partner relationships with data-driven optimization * Influence partner marketing strategy while ensuring Agoda profitability targets **Channel Mastery & Technical Growth** **You’ll oversee the full marketing funnel:** * Metasearch (Google Hotel Ads, TripAdvisor, Trivago, Kayak) — optimize bidding strategies, feed management, price competitiveness * Paid Search (Google Ads, Bing) — keyword strategy, campaign structure, budget optimization * App Marketing (Google ACi, Apple ASA) — drive app adoption in key markets * Emerging Channels (SEO, email/CRM, customer marketing) — build new growth drivers * Advanced SQL for booking analysis and channel performance tracking * A/B testing and experimentation methodology with clear measurement frameworks * Marketing analytics including attribution modeling and incrementality measurement **Cross-Cultural Collaboration** * Weekly syncs with partner marketing team * Joint planning and collaborative problem-solving * Navigate cultural nuances in partnership management **Key Responsibilities** 1. Team Leadership & Development * Manage, mentor, and develop a team of 2-3 marketing specialists * Set team priorities and OKRs aligned to partnership goals * Conduct performance reviews and career development conversations * Foster a culture of experimentation, learning, and accountability 2. Strategic Marketing Leadership & P&L Ownership * Set overall marketing strategy and influence ROI targets; optimize investment levels to ensure we hit partnership goals * Guide team on channel strategies and ensure execution excellence * Own the full marketing P&L for the partnership * Design experimentation roadmap to validate strategic hypotheses * Monitor channel health and guide team to drill into anomalies or opportunities * Oversee dashboard/reporting development and team analytics capability 3. Analytics Strategy & Insights * Define analytics roadmap and experimentation strategy for the team * Write SQL queries to answer strategic business questions and guide team on complex analysis * Guide team on measurement frameworks and experiment design * Synthesize insights into executive-ready recommendations with business impact quantification * Build team capability in analytics and experimentation 4. Strategic Planning & Executive Stakeholder Management * Develop annual marketing roadmap and quarterly plans aligned to partnership goals * Lead weekly syncs with partner marketing leadership * Present quarterly business reviews to Agoda leadership (Director/VP level) * Own the annual planning process and budget allocation across channels * Partner with Agoda’s commercial and product teams on partnership optimization * Pitch strategic initiatives to partner executives and navigate differing viewpoints with influence and data 5. Program & Project Management * Lead large, multi-workstream initiatives end-to-end * Build detailed project plans with risk mitigation and milestone tracking * Establish governance cadence and reporting mechanisms * Ensure disciplined execution across markets and teams **Requirements** We’re looking for candidates who demonstrate: 1. Analytical & Technical Skills * SQL proficiency (daily usage for analysis; comfortable working with multiple tables and complex joins) * Strong analytical thinking with ability to translate data into actionable insights * Comfort with marketing analytics tools (Google Ads, attribution platforms, dashboards) * Bonus: Experience with experimentation design and statistical analysis * 7-10+ years in marketing, growth, or analytics roles 2. Marketing Channel Knowledge * Understanding of performance marketing fundamentals (PPC, metasearch, app marketing, or SEO) * Experience optimizing marketing campaigns toward ROI/profitability targets * Familiarity with attribution models and incrementality measurement * Background in digital marketing, growth marketing, or marketing analytics preferred 3. Leadership & Stakeholder Management * 5+ years people management experience or demonstrated team leadership * Ability to influence without direct authority in a matrix organization * Executive communication skills — comfortable presenting to VP/Director level stakeholders * Required: Complex stakeholder management including partner relationships at senior levels * Cultural sensitivity for cross-border collaboration 4. Execution Excellence * Exceptional project management discipline * Ability to manage multiple concurrent initiatives * Strong attention to detail without losing strategic altitude 5. Business Orientation * Understands P&L drivers and growth mechanics * Makes data-informed decisions * Focused on impact, not activity **What We Offer** Ownership & Impact * You’re not executing someone else’s strategy — you’re owning the outcomes * Test new ideas, run experiments, see direct impact on partnership performance * High visibility to leadership; your metrics are partnership KPIs Learning Environment * Work with Agoda’s best-in-class marketing practices * Experimentation culture with clear measurement and learning * Complex, ambiguous problems that build problem-solving skills #London #Paris #Berlin #Warsaw #Dublin #Zurich #Lisbon #StLouis #Cracow #Prague #Budapest #Manchester #Rome #Brussels #Frankfurt #Copenhagen #Wroclaw #Munich #Milan #Barcelona #Johannesburg #Bengaluru #Delhi #Hyderabad #PunePimpriChinchwad #Mumbai #Chennai #Singapore #Noida #Randstad #Jakarta #Kolkata #Manila #KualaLumpur #Shanghai #TelAviv #HongKong #Bangkok #Ahmedabad #Coimbatore #SouthKorea #Vietnam #NewYorkCity #SanFranciscoBay #DallasFortWorth #WashingtonDCBaltimore #Chicago #LosAngeles #Atlanta #Boston #Seattle #Austin #Charlotte #Philadelphia #Houston #Denver #Phoenix #MinneapolisStPaul #Nashville #Pittsburgh #KansasCity #Detroit #Vancouver #Montreal #SanDiego #TampaBay #Portland #Orlando #Columbus #SaltLakeCity #Cleveland #Cincinnati #Indianapolis #Toronto #SaoPaulo #Chile #BuenosAires #RioDeJaneiro #Peru #Colombia #SaudiArabia #UAE #Nigeria #CostaRica #Calgary #BeloHorizonte #Campinas #PricingStrategy #revenue #P&L #MSE #MetaSearchEngine #dataanalysis #SQL #dataanalytics #analytics #datamining #datascience #tableau #analyticalskills #datavisualization #databases #businessanalysis #businessintelligence #machinelearning #statistics #microsoft #powerbi #PerformanceMarketing #Travel #Tech #### Please review our Hiring Process Guidelines before your interview — click [here](https://careersatagoda.com/interview/)to learn how interviewing at Agoda works. ### **Discover more about working at Agoda** * Agoda Careers[https://careersatagoda.com](https://careersatagoda.com/) * Facebook[https://www.facebook.com/agodacareers/](https://www.facebook.com/agodacareers/) * LinkedIn[https://www.linkedin.com/company/agoda](https://www.linkedin.com/company/agoda) * YouTube[https://www.youtube.com/agodalife](https://www.youtube.com/agodalife) **Equal Opportunity Employer** At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics. We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For details please read our [privacy policy](https://careersatagoda.com/privacy-statement). **Disclaimer** We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee. ## Apply Now Senior Manager, Marketing Analytics (Bangkok-based, relocation provided) +1 LinkedIn This position is based in Bangkok and requires full-time, on-site work. Are you willing and able to relocate to Bangkok for this role, if offered the position? (Hybrid - 2 days WFH, 3 days in office) Have you completed Alooba test from Agoda in the last 6 months? How many years of relevant full-time experience do you have? (Excluding internship) Which statement fits best to describe your experience with any of the following: SQL / Tableau/ Power BI/ Looker? What is your salary expectation in THB monthly? In which country/region are you currently based? Are you presently employed by any company within the Booking Holdings group, including but not limited to Kayak, OpenTable, Booking.com, Rental Cars, RocketMiles, FareHarbor, HotelsCombined, CheapFlights, Momondo, Priceline, or Getaroom? How did you hear about this job? Preferred First Name Do you agree to Agoda’s use of personal data from your application to improve our recruitment experience? We may collaborate and share your data with third-party providers for recruitment purposes and you may ask to remove your data at any time. We collect your gender information for diversity, equity & inclusion monitoring purposes. It is entirely voluntary to answer the question below. By choosing “prefer not to disclose”, your candidacy will not be impacted. To avoid actual or perceived impairment of our parent company’s independent auditor – Deloitte and to comply with applicable regulations of Securities and Exchange Commission of the United States, we need to seek approvals from our parent company before starting the interview process. With this, please confirm if you are currently or formerly have been associated with Deloitte or any of its subsidiary entities at any time including but not limited to any time as a direct employee, director, contractor, major shareholder, intern etc.? Email me about other job openings within the Booking Holding’s entities and recruitment-related newsletters