The Principal Data Scientist is a senior individual contributor who leads advanced analytics and machine-learning initiatives for Agoda's highest-impact opportunities. This role works across product and business domains, partnering with Product, Engineering, Analytics, and business leaders to turn complex problems into scalable, data-driven solutions. The position requires extensive hands-on experience in data science, machine learning, and statistics, along with strong Python and SQL skills. Candidates must be able to influence senior stakeholders and communicate clearly across technical and non-technical audiences.

You will lead the design of cross-sell and recommendation features across all user touchpoints. You will partner closely with engineers, user researchers, and product managers to create interactions that feel human, helpful, and seamless. This is a hands-on role where you will set UX strategy, drive complex design initiatives, and ensure our experiences are intuitive, scalable, and grounded in user needs. You will take full ownership of the design process for a dedicated scrum team, from discovery to delivery. You will define the user experience, set the design vision, and ensure high-quality execution. You will also partner with product managers to shape product vision and roadmap, using data, research, and business context to inform your design decisions.