This role involves managing onsite agent processes and execution, including headcount planning, seller pitching, productivity optimization, cost management, and budgeting. The position also requires planning truck capacity based on forecasted order volume, analyzing post-campaign performance, and overseeing the end-to-end seller migration process. The candidate will track performance metrics to ensure alignment with OKRs and design initiatives to enhance seller experience and operational efficiency.
This role supports internal management decision-making by producing business performance analysis and economic information of business activities. The position involves establishing management and execution plans, conducting financial supports, and optimizing internal policies and procedures based on business accounting standards. Key duties include participating in monthly reports on management activities, analyzing profits, and managing production cost models. The role requires a professional with a deep understanding of specialized areas, strong analytical skills to evaluate data, and the ability to work with minimal instruction on new assignments.
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
The Performance Marketing team is looking for a strategic and data-driven Senior Manager to lead the marketing function for one of Agoda’s most strategic partnerships, owning the P&L, leading a team, and driving partnership strategy.
This partnership generates millions in annual revenue across multiple whitelabel brands serving millions of travelers globally.
This position sits at the intersection of strategic thinking and operational excellence — someone who can lead a team, shape marketing strategy, influence partnership direction, and drive measurable business impact through data-driven decision-making and complex stakeholder management.
We’re looking for a proven leader who thrives in ambiguity, builds clarity through frameworks, and can lead complex cross-functional initiatives with discipline and influence, earning strong stakeholder trust and executive confidence.
As a key player in the marketing and partnership ecosystem, you will work closely with partner marketing leadership, regional business development teams, and Agoda’s commercial and product teams to ensure marketing strategies align with business priorities and contribute directly to revenue goals. You’ll be responsible for end-to-end marketing leadership for the partnership.
**What Makes This Role Unique**
**Scale & Impact**
* Own a full P&L for a multi-million dollar partnership
* Direct control over budget allocation and investment levels across channels
* Your optimization decisions drive both immediate ROI and long-term partnership health
**Strategic Complexity**
* Manage multiple brands with different customer profiles
* Navigate the intersection of B2B partnership management and B2C performance marketing
* Balance partner relationships with data-driven optimization
* Influence partner marketing strategy while ensuring Agoda profitability targets
**Channel Mastery & Technical Growth**
**You’ll oversee the full marketing funnel:**
* Metasearch (Google Hotel Ads, TripAdvisor, Trivago, Kayak) — optimize bidding strategies, feed management, price competitiveness
* Paid Search (Google Ads, Bing) — keyword strategy, campaign structure, budget optimization
* App Marketing (Google ACi, Apple ASA) — drive app adoption in key markets
* Emerging Channels (SEO, email/CRM, customer marketing) — build new growth drivers
* Advanced SQL for booking analysis and channel performance tracking
* A/B testing and experimentation methodology with clear measurement frameworks
* Marketing analytics including attribution modeling and incrementality measurement
**Cross-Cultural Collaboration**
* Weekly syncs with partner marketing team
* Joint planning and collaborative problem-solving
* Navigate cultural nuances in partnership management
**Key Responsibilities**
1. Team Leadership & Development
* Manage, mentor, and develop a team of 2-3 marketing specialists
* Set team priorities and OKRs aligned to partnership goals
* Conduct performance reviews and career development conversations
* Foster a culture of experimentation, learning, and accountability
2. Strategic Marketing Leadership & P&L Ownership
* Set overall marketing strategy and influence ROI targets; optimize investment levels to ensure we hit partnership goals
* Guide team on channel strategies and ensure execution excellence
* Own the full marketing P&L for the partnership
* Design experimentation roadmap to validate strategic hypotheses
* Monitor channel health and guide team to drill into anomalies or opportunities
* Oversee dashboard/reporting development and team analytics capability
3. Analytics Strategy & Insights
* Define analytics roadmap and experimentation strategy for the team
* Write SQL queries to answer strategic business questions and guide team on complex analysis
* Guide team on measurement frameworks and experiment design
* Synthesize insights into executive-ready recommendations with business impact quantification
* Build team capability in analytics and experimentation
4. Strategic Planning & Executive Stakeholder Management
* Develop annual marketing roadmap and quarterly plans aligned to partnership goals
* Lead weekly syncs with partner marketing leadership
* Present quarterly business reviews to Agoda leadership (Director/VP level)
* Own the annual planning process and budget allocation across channels
* Partner with Agoda’s commercial and product teams on partnership optimization
* Pitch strategic initiatives to partner executives and navigate differing viewpoints with influence and data
5. Program & Project Management
* Lead large, multi-workstream initiatives end-to-end
* Build detailed project plans with risk mitigation and milestone tracking
* Establish governance cadence and reporting mechanisms
* Ensure disciplined execution across markets and teams
**Requirements**
We’re looking for candidates who demonstrate:
1. Analytical & Technical Skills
* SQL proficiency (daily usage for analysis; comfortable working with multiple tables and complex joins)
* Strong analytical thinking with ability to translate data into actionable insights
* Comfort with marketing analytics tools (Google Ads, attribution platforms, dashboards)
* Bonus: Experience with experimentation design and statistical analysis
* 7-10+ years in marketing, growth, or analytics roles
2. Marketing Channel Knowledge
* Understanding of performance marketing fundamentals (PPC, metasearch, app marketing, or SEO)
* Experience optimizing marketing campaigns toward ROI/profitability targets
* Familiarity with attribution models and incrementality measurement
* Background in digital marketing, growth marketing, or marketing analytics preferred
3. Leadership & Stakeholder Management
* 5+ years people management experience or demonstrated team leadership
* Ability to influence without direct authority in a matrix organization
* Executive communication skills — comfortable presenting to VP/Director level stakeholders
* Required: Complex stakeholder management including partner relationships at senior levels
* Cultural sensitivity for cross-border collaboration
4. Execution Excellence
* Exceptional project management discipline
* Ability to manage multiple concurrent initiatives
* Strong attention to detail without losing strategic altitude
5. Business Orientation
* Understands P&L drivers and growth mechanics
* Makes data-informed decisions
* Focused on impact, not activity
**What We Offer**
Ownership & Impact
* You’re not executing someone else’s strategy — you’re owning the outcomes
* Test new ideas, run experiments, see direct impact on partnership performance
* High visibility to leadership; your metrics are partnership KPIs
Learning Environment
* Work with Agoda’s best-in-class marketing practices
* Experimentation culture with clear measurement and learning
* Complex, ambiguous problems that build problem-solving skills
The role is based in Agoda’s Bangkok office within the People Development and Performance team. It addresses complex organizational challenges and supports scalable capability development from individual employees through organizational levels. The consultant partners with senior managers and subject matter experts on program design, implementation, organizational change, talent strategy, and performance outcomes.
The position uses data to assess programs, identify workforce patterns, and produce actionable recommendations for senior leadership. It also involves organizational and role design, process and tools improvement, learning modalities, employee engagement, leadership coaching, change management, stakeholder engagement, and communication.
Analyst role on Agoda's Performance Marketing Team, based in Bangkok with relocation support provided. The team is data-driven and runs at-scale marketing programs across multiple channels to improve customer lifetime value.
Responsibilities include experimenting with text ads, bidding, and campaign structures on search engines such as Google, Bing, Baidu, and Naver; testing and optimizing display campaigns on Facebook, Twitter, and Instagram; and analyzing experiment data, building optimization models, and creating dashboards for account managers. Requires a quantitative bachelor's degree, fluent English, numerical reasoning, Excel proficiency, and intellectual curiosity.
CP Axtra (Makro Pro) is hiring an Associate Director for Marketing Monetization & Performance Analytics in Bangkok. The role develops and executes media and data monetization strategies, negotiates partnerships with data vendors and media partners, and identifies opportunities for marketing product commercialization as additional income that increases sales.
The director defines and tracks KPIs for marketing performance, customer acquisition, retention, and ROI; leads in-depth analysis of campaigns, customer segments, and user behavior; and ensures data accuracy, integrity, and security in compliance with regulations. Candidates need a relevant bachelor's degree (master's preferred), 7-10 years of leadership experience, and proficiency in analytics tools such as SQL, Python, R, Tableau, or Power BI.
This role involves managing vendor performance and fulfillment planning for logistics operations. Key duties include designing vendor models, controlling costs through benchmarking and negotiation, and ensuring workforce flexibility for peak campaigns. The position also requires leading a team for daily operations, monitoring vendor compliance and SLAs, and managing contracts. Additionally, the manager analyzes performance data to identify trends and improve operational efficiency.
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
The People Team is a purveyor of opportunity, searching the globe for the most talented individuals and offering them an open, collaborative workplace. By prioritizing skill and potential, we have cultivated a powerful assembly of professionals through our drive for equal opportunity and diversity. We make the move to Agoda a breeze with assisted onboarding programs, and we continue to support and enrich our thousands of Agoda employees through individual growth with outstanding learning programs and talent development practices. .Our development of incredible benefits has ensured everyone can stay strong, healthy, and happy during their time at Agoda. Leading ambitious changes and making a positive impact in the lives of the employees, the People Team is a crucial and rewarding part of the Agoda family.
We are currently seeking to hire a Senior Consultant, Culture, Engagement and Organizational Performance. This role is based in our Bangkok office as part of the Agoda People Development and Performance team. We are a team of professionals who provide systems and data-driven insights to measure, refine, and scale capability development from the individual employee to organizational level, without taking ownership away from employees and their managers.
This role has a global reach. The objective of this role is understanding and addressing complex organizational challenges with a view to expanding and refining organizational capability at Agoda while ensuring that managerial and people processes support our business objectives. This role allows for unbridled curiosity towards the functioning of the organization and how we can continuously improve.
We think about developing capability in broad terms beyond traditional learning and performance management, considering how we define roles and organizational structures, career progression, tools and systems that impact employee experience, engagement, and more. We consider all factors that impact employee and team capability and performance and work collaboratively to develop successful solutions. You will partner with senior managers and subject matter experts for program design, development, and implementation. You will report progress and insights to our most senior management.
In This Role, You’ll Get To
* Work closely with senior stakeholders and colleagues on developing their teams to achieve ambitious business strategies, e.g., new ways to engage with partners, product innovation models, building culture and organization structure, and the necessary work to maintain high standards of performance and high employee engagement
* Use data to inform strategy, track and measure impact of programs tied to business output
* Provide proactive analysis of data to identify patterns and provide actionable recommendations
* Present analysis and insights to senior leadership on relevant talent strategies e.g.:
* Patterns of employee behavior such as attrition, promotion, performance management outcomes,
* Employee sentiment surveys
* Demographic patterns
* Employ innovative methods to scale capability, that go beyond traditional learning, including role and organizational design, process and tools improvement, various learning modalities, etc.
* Be a trusted advisor to leadership and play a critical role in enhancing their effectiveness through assessment, feedback and coaching
* Promote People compliance and operations to minimize regulatory violations and prevent rework
* Lead organizational change initiatives that strengthen adoption of new ways of working, improve employee engagement, and enable sustainable performance outcomes
* Apply change management, stakeholder engagement, and communication strategies to help teams navigate transformation and embed lasting behavioral and cultural change.
What You’ll Need to Succeed
* 8+ years of experience in strategic or management consulting and/or relevant experience in Talent Management and People operations at a multi-national organization
* Undergraduate degree from a top university expected, advanced degrees welcome
* Acute business acumen and understanding of how organizational structures and dynamics relate to execution
* Facilitating and coaching with an ability to clearly articulate messages to a variety of audiences
* Ability to bring business perspectives and facilitate outcomes is critical, and will be magnified with rich experience in HR, particularly in organizational design, onboarding, compensation, business consulting, and data analysis
* Excellent judgement, self-motivated, curious, and trustworthy
* Strong problem-solving and ability to work with data to identify patterns and generate actionable insights
* Excellent communication skills and experience in meeting and presenting to senior executives
* Ownership mindset and ability to meet tight deadlines with a logical, methodical approach to prioritizing tasks and responsibilities.
* Utmost discretion, confidentiality, and professional ethics
* Ability to thrive in a multicultural environment
* Ability to effectively handle ambiguity and adapt in a constantly changing business environment
* Display of humility, flexibility, excellent interpersonal skills, and the ability to lead critical conversations is paramount.
* Flexibility and a sense of humor are a must
****This role is Based in Bangkok****
Please review our Hiring Process Guidelines before your interview — click [here](https://careersatagoda.com/interview/)to learn how interviewing at Agoda works.
This role is part of the Performance Marketing Team, a data-driven unit focused on developing at-scale marketing programs to improve customer lifetime value. The Associate Manager will manage digital advertising campaigns across various channels. Responsibilities include experimenting with search engine advertising, testing display campaigns on social media platforms, and analyzing data to build optimization models and dashboards. The position requires a strong analytical background and experience in strategy or business operations within the tech industry.
This role is part of the Performance Marketing Team, a data-driven unit focused on developing at-scale marketing programs to improve customer lifetime value. The Associate Analyst will work on search, display, and modeling tasks. Responsibilities include experimenting with text ads and bidding on search engines, testing and optimizing campaigns on social media platforms, and analyzing data to build models and dashboards for account managers. The position is open to fresh graduates and requires a quantitative background.
