Bangkok, Thailand
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Listing record updated: October 9, 2026. We archive records after 60 days without an update. This date does not confirm that the employer is still hiring.
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CP Axtra (Makro Pro) is hiring an Associate Director for Marketing Monetization & Performance Analytics in Bangkok. The role develops and executes media and data monetization strategies, negotiates partnerships with data vendors and media partners, and identifies opportunities for marketing product commercialization as additional income that increases sales.
The director defines and tracks KPIs for marketing performance, customer acquisition, retention, and ROI; leads in-depth analysis of campaigns, customer segments, and user behavior; and ensures data accuracy, integrity, and security in compliance with regulations. Candidates need a relevant bachelor's degree (master's preferred), 7-10 years of leadership experience, and proficiency in analytics tools such as SQL, Python, R, Tableau, or Power BI.
Develop and execute media and data monetization strategies to maximize revenue and profitability
Evaluate and negotiate partnerships with data vendors and media partners
Define and track KPIs for marketing performance, customer acquisition, retention, and ROI
Lead in-depth analysis of marketing campaigns, customer segments, and user behavior
Lead marketing product commercialization and identify new customers and business opportunities
Bachelor's degree in Business, Marketing, Data Science, or related field; Master's preferred
7-10 years of leadership experience in media/data monetization or marketing performance analytics
Proficiency in SQL, Python, R, Tableau, or Power BI preferred
Strong understanding of media monetization strategies and marketing performance optimization
Exceptional leadership, team management, and communication skills
Familiarity with digital marketing, advertising, and data privacy regulations; in-depth knowledge of industry trends in media monetization and marketing analytics
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