This role is the first marketing hire for SPX Express in Bangkok, responsible for building the marketing function from the ground up. Key duties include owning SPX's brand positioning and messaging, developing the marketing roadmap, driving seller acquisition campaigns with Sales and Commercial teams, setting up measurement frameworks, and presenting ROI-based recommendations to senior management.
The position requires 3 to 5+ years of experience in marketing, brand, growth, or commercial marketing, with strong fundamentals in brand, positioning, segmentation, and digital. Candidates must be fluent in Thai and English, advanced in Excel or Google Sheets, and comfortable working in a fast-moving environment with limited resources and processes.
This role is based in Bangkok, Thailand, and is open to candidates worldwide. The company offers a generous relocation package. The position involves spearheading high-volume, creative, and data-driven campaigns for business partners to boost their business and reach new heights. The role requires leveraging sophisticated marketing tools like Iterable and Builder.io, cultivating insights from campaign performance, and collaborating with teams in the US. The ideal candidate is detail-oriented with a flair for creativity, a knack for data analysis, and a desire to make a real impact in a fast-paced environment.
This role is a Solutions Social Buyer position focused entirely on hands-on social media buying. The primary duties involve executing, setting up, and optimizing paid campaigns across Meta (Facebook, Instagram) and TikTok. Responsibilities include monitoring performance, identifying trends, implementing real-time adjustments to boost results like ROAS and CPA, and generating clear reports. The role requires collaboration with Programmatic, Client Services, and Strategy teams to deliver integrated solutions. It offers a clear career path for future development into programmatic trading.
Candidates must possess a Bachelor's degree in marketing, advertising, communications, or a related field. Essential qualifications include a strong interest in digital advertising, basic to intermediate familiarity with Meta Ads Manager and TikTok Ads Manager, and the ability to interpret data into actionable insights. Exceptional organizational skills and attention to detail are required. Proficiency in Thai and English communication is vital.
Associate Director, Trade Marketing role at CP Axtra (Makro PRO) in Bangkok. The position leads trade strategy, campaign planning, and performance across online and offline channels, integrating e-commerce, marketplace, CRM and paid media into a unified trade plan. The role manages two team leads and their managers, aligning Commercial, Store Operations, B2B and Makro PRO stakeholders, and reports to senior management.
Requirements include 10+ years in marketing, trade marketing or e-commerce with senior leadership experience, strong team management skills, and a data-driven, results-oriented approach. E-commerce experience is prioritized over traditional retail, and familiarity with businesses like Sam's Club is valued. A bachelor's degree in marketing, business or related field and fluent English are required.
Google is hiring an Account Executive for Mid-Market Sales within Google Customer Solutions (GCS), based in Bangkok, Thailand. The role focuses on selling Google's advertising solutions to small and medium-sized businesses, building trusted C-level relationships, and driving customer growth. The position requires leading cross-functional teams to deliver joint strategies and data-driven recommendations that align with client marketing objectives.
The ideal candidate has 8 years of experience in advertising, consultative sales, business development, online media, or marketing (or 6 years with an advanced degree), plus experience managing digital marketing campaigns and C-level client relationships. The role requires prioritizing a high volume of accounts, executing projects at scale, and a passion for sales in the AI-era.
The Senior Manager, Planning is responsible for developing and managing media strategies, planning, and execution for assigned brands. The role involves collaborating with cross-functional teams, including strategy, investment, analytics, and digital specialists, to deliver integrated campaign plans. Candidates must have a Bachelor's degree in Communication, Marketing, or a related field, a minimum of 7 years' experience in media planning or integrated communications, and strong analytical and communication skills.
This role involves developing and managing media strategies, planning, and execution for assigned brands. The Senior Manager will collaborate with cross-functional teams to deliver integrated campaign plans and set clear objectives and KPIs. Responsibilities include tracking campaign performance, conducting competitive analysis, and maintaining relationships with media partners. The position requires a Bachelor's degree and a minimum of 7 years of experience in media planning or integrated communications. Candidates must possess strong analytical skills, the ability to interpret data, and fluent English communication skills.
The Manager, Planning role involves developing and managing media strategies, planning, and execution for assigned brands. The position requires collaborating with cross-functional teams, including strategy, investment, analytics, and digital specialists, to deliver integrated campaign plans. Key duties include setting campaign objectives and KPIs, tracking performance, conducting competitive analysis, and maintaining relationships with media partners. The role also involves guiding junior team members and contributing to agency process improvements. Candidates must have a Bachelor's degree and at least 5 years of experience in media planning or integrated communications.
The Manager, Planning role focuses on developing and executing media strategies for assigned brands. Responsibilities include collaborating with cross-functional teams to deliver integrated campaigns, setting clear objectives and KPIs, and tracking performance to optimize efficiency. The role requires guiding junior team members and contributing to agency process improvements. Key qualifications include a Bachelor's degree in Communication or Marketing, a minimum of 5 years of experience in media planning or integrated communications, and strong analytical and communication skills.
**Position Summary**
The Manager, CE AV Product Management is responsible for driving the growth, competitiveness, and long-term direction of the AV category in Thailand. This role shapes the local product strategy, leads cross-functional go-to-market execution, and ensures strong category performance across offline and online channels. The position requires strong business acumen, data-driven decision-making, and an ability to collaborate across multiple functions to deliver sustainable market share and profitability.
**Role and Responsibilities**
## **Key Responsibilities**
### **1. Product & Category Strategy**
* Develop and execute localized product strategies aligned with global direction and Thai market dynamics.
* Analyze consumer trends, competitor movements, pricing structures, and channel requirements to shape category roadmap.
* Identify portfolio gaps and recommend new models, specs, or assortment adjustments to strengthen market position.
### **2. Go-to-Market (GTM) & Launch Excellence**
* Lead end-to-end GTM planning and execution for new product launches, including positioning, messaging, training content, and retail readiness.
* Coordinate closely with Sales, Online Business, Marketing, and SCM teams to ensure a flawless launch process.
* Manage launch KPIs (sell-in, sell-through, awareness, premium mix) and initiate corrective actions where needed.
### **3. Marketing, Promotion, and Demand Generation**
* Develop annual/category marketing plans covering ATL, BTL, digital, and influencer activities.
* Design data-driven promotional schemes tailored for Modern Trade, pure players, marketplaces, and retailer.com.
* Collaborate with advertising/media agencies to deliver efficient campaigns that maximize ROI and category visibility.
### **4. Business & P&L Management**
* Manage category P&L view, including pricing, profitability, and marketing investment planning.
* Monitor weekly/monthly performance, sell-in/out trends, inventory, and competitive activities to drive corrective action.
* Support retail visibility, merchandising, and online content optimization to grow share—especially in premium AV segments.
### **5. Cross-functional Leadership & Operations**
* Lead cross-functional collaboration with Sales, SCM, Finance, Service, Retail Management, and HQ.
* Drive demand forecasting, SKU planning, and allocation strategies across channels.
* Influence decision-making internally by presenting clear insights, recommendations, and business cases.
### **6. Additional Duties**
* Perform other tasks assigned by the Manager or Head of PM, including support for strategic initiatives such as online channel acceleration or category expansion
**Skills and Qualifications**
## **Qualifications**
* Bachelor’s or Master’s degree in Marketing, Business Administration, Economics, or related fields.
* Minimum 5 years of experience in product management, trade marketing, category management, or brand management within CE/AV, durable goods, or FMCG.
* Proven track record in driving product launches, managing category performance, and leading cross-functional execution.
* Strong understanding of Thai retail environment across Modern Trade, pure players, retailer.com, and online marketplaces.
* Strong commercial acumen and understanding of pricing, promotion, and profitability drivers.
* Highly analytical and able to translate market/consumer data into actionable insights.
* Excellent project management skills with the ability to lead multiple initiatives simultaneously.
* Creative, consumer-centric, and able to craft clear product stories.
* Strong communication skills in both Thai and English.
* High resilience, agility, and sense of urgency in a fast-paced market environment.
* Proficiency in MS Office; familiarity with digital measurement tools is an advantage.
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