Executive, Integrated Programmatic - WPP Media

This role is a Solutions Social Buyer position focused entirely on hands-on social media buying. The primary duties involve executing, setting up, and optimizing paid campaigns across Meta (Facebook, Instagram) and TikTok. Responsibilities include monitoring performance, identifying trends, implementing real-time adjustments to boost results like ROAS and CPA, and generating clear reports. The role requires collaboration with Programmatic, Client Services, and Strategy teams to deliver integrated solutions. It offers a clear career path for future development into programmatic trading.

Candidates must possess a Bachelor's degree in marketing, advertising, communications, or a related field. Essential qualifications include a strong interest in digital advertising, basic to intermediate familiarity with Meta Ads Manager and TikTok Ads Manager, and the ability to interpret data into actionable insights. Exceptional organizational skills and attention to detail are required. Proficiency in Thai and English communication is vital.

Fully execute paid social media campaigns on Meta and TikTok (setup, targeting, creative, daily budget/pacing)

Monitor performance, identify trends, and implement real-time adjustments to boost results

Generate clear reports, translating data into actionable insights for internal teams

Stay updated on platform features/best practices and test new opportunities

Ensure accuracy in setup, tracking, and adherence to brand safety guidelines

Work with Programmatic, Client Services, and Strategy teams for integrated solutions

Bachelor’s degree in marketing, Advertising, Communications, or related field

Strong, real interest in digital advertising and social media

Basic to intermediate understanding of Meta Ads Manager and TikTok Ads Manager

Able to interpret data and turn insights into action

Exceptional organizational skills and a careful eye for accuracy

Excellent verbal and written communication skills in Thai

Proficiency in English communication

Hands-on experience buying/optimizing campaigns on social platforms

Relevant social media advertising certifications (e.g., Meta Blueprint, TikTok Academy)

Programmatic understanding