Position overviewPosted 1 month ago
Executive, Integrated Programmatic
WPP Media →Not specifiedNot specified
Bangkok, Thailand
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Listing record updated: September 29, 2026. We archive records after 60 days without an update. This date does not confirm that the employer is still hiring.
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About the position
This role is a Solutions Social Buyer position focused entirely on hands-on social media buying. The primary duties involve executing, setting up, and optimizing paid campaigns across Meta (Facebook, Instagram) and TikTok. Responsibilities include monitoring performance, identifying trends, implementing real-time adjustments to boost results like ROAS and CPA, and generating clear reports. The role requires collaboration with Programmatic, Client Services, and Strategy teams to deliver integrated solutions. It offers a clear career path for future development into programmatic trading.
Candidates must possess a Bachelor's degree in marketing, advertising, communications, or a related field. Essential qualifications include a strong interest in digital advertising, basic to intermediate familiarity with Meta Ads Manager and TikTok Ads Manager, and the ability to interpret data into actionable insights. Exceptional organizational skills and attention to detail are required. Proficiency in Thai and English communication is vital.
Responsibilities
Fully execute paid social media campaigns on Meta and TikTok (setup, targeting, creative, daily budget/pacing)
Monitor performance, identify trends, and implement real-time adjustments to boost results
Generate clear reports, translating data into actionable insights for internal teams
Stay updated on platform features/best practices and test new opportunities
Ensure accuracy in setup, tracking, and adherence to brand safety guidelines
Work with Programmatic, Client Services, and Strategy teams for integrated solutions
Requirements
Bachelor’s degree in marketing, Advertising, Communications, or related field
Strong, real interest in digital advertising and social media
Basic to intermediate understanding of Meta Ads Manager and TikTok Ads Manager
Able to interpret data and turn insights into action
Exceptional organizational skills and a careful eye for accuracy
Excellent verbal and written communication skills in Thai
Proficiency in English communication
Nice to have
Hands-on experience buying/optimizing campaigns on social platforms
Relevant social media advertising certifications (e.g., Meta Blueprint, TikTok Academy)
Programmatic understanding
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