Suntory PepsiCo Beverage Thailand (SPBT) is hiring a Senior Manager, Channel Strategy based in Bangkok. The role supports the development and delivery of channel strategies across Modern Trade, Traditional Trade and Eatery, translating consumer, shopper and performance insights into growth priorities and execution plans. Responsibilities include channel and outlet analyses, leading Meal Occasion initiatives and pilot programs, outlet segmentation, and annual channel/customer plans with KPIs such as sales uplift, traffic growth and ROI. The successful candidate will have strong analytical skills, a good understanding of Modern Trade, Traditional Trade and EAT channel operations, and experience turning consumer and shopper insights into commercial actions. They should demonstrate end-to-end initiative and pilot management, cross-functional stakeholder management, customer engagement and presentation skills, commercial and financial acumen, advanced Excel proficiency (Power BI is a plus), and fluent Thai and English for business communication.
Suntory
Company ProfileSuntory Beverage & Food Thailand is part of Suntory Holdings, one of the world's leading beverage companies with a rich heritage dating back to 1899 in Japan. In Thailand, Suntory is known for its diverse portfolio of popular beverages including Pepsi, Mirinda, 7UP, Oishi green tea, and various energy drinks and sports drinks. The company has established a strong market presence in Thailand through strategic partnerships, local production facilities, and a deep understanding of Thai consumer preferences. Suntory Thailand is committed to quality, innovation, and sustainability, implementing environmentally friendly practices throughout its operations. Career opportunities at Suntory Thailand span manufacturing operations, sales and distribution, marketing, supply chain management, quality control, and corporate functions. The company offers a collaborative work environment that blends Japanese management principles with local market dynamics. Employees benefit from competitive compensation packages, comprehensive training and development programs, career growth opportunities, and the chance to work with beloved beverage brands. Suntory's culture emphasizes quality craftsmanship, respect for people and nature, and continuous improvement.
Company Profile
Suntory Beverage & Food Thailand is part of Suntory Holdings, one of the world's leading beverage companies with a rich heritage dating back to 1899 in Japan. In Thailand, Suntory is known for its diverse portfolio of popular beverages including Pepsi, Mirinda, 7UP, Oishi green tea, and various energy drinks and sports drinks.
The company has established a strong market presence in Thailand through strategic partnerships, local production facilities, and a deep understanding of Thai consumer preferences. Suntory Thailand is committed to quality, innovation, and sustainability, implementing environmentally friendly practices throughout its operations.
Career opportunities at Suntory Thailand span manufacturing operations, sales and distribution, marketing, supply chain management, quality control, and corporate functions. The company offers a collaborative work environment that blends Japanese management principles with local market dynamics. Employees benefit from competitive compensation packages, comprehensive training and development programs, career growth opportunities, and the chance to work with beloved beverage brands. Suntory's culture emphasizes quality craftsmanship, respect for people and nature, and continuous improvement.
Open Positions
Explore current opportunities at this company.
Suntory PepsiCo Beverage Thailand (SPBT) is hiring a Route Engineer based in Bangkok to manage distributor digital route-planning processes for Seller, Merchandiser, and Delivery functions using Roadnet Territory Planner and Dynamic Dispatching. The role partners with the Sales team and Distributor on a quarterly basis to enhance route design, delivery optimization, cost efficiency, and route-compliance governance, while supporting the rollout of Delivery Dynamic Dispatching and training distributor logistics teams. The successful candidate will hold a Bachelor's degree in Logistics, Supply Chain, Business Administration, or a related field, with at least 2 years of supervisory or team-leadership experience. Experience in route planning, delivery operations, logistics, sales distribution, or distributor management is preferred, along with strong analytical, communication, and computer literacy skills. A valid driver's license with own car and willingness to travel upcountry frequently are required.
Suntory PepsiCo Beverage Thailand (SPBT) is hiring an Assistant Manager, Key Account to manage modern trade accounts focused on department store food court formats in Bangkok. The role involves negotiating commercial agreements, developing Joint Business Plans, executing co-promotional campaigns, managing pricing and investment, coordinating post-mix installations, monitoring outlet compliance, and tracking competitor activity. The position requires a Bachelor's degree in marketing, Business Administration, or a related field, plus 3-5 years of experience in key account management, modern trade, or AFH sales, ideally within FMCG beverages. Candidates need strong commercial negotiation skills, analytical ability with Excel proficiency, English and Thai fluency, and a customer-centric, self-driven approach suited to a field-based role.
Suntory PepsiCo Beverage Thailand (SPBT) is hiring an Account Development Executive in Bangkok to drive account cracking and activation in weighted eatery outlets. The role sets account opening targets, coordinates with Route supervisors, drives cooler placement, manages loyalty and exclusivity programs, and supports brand growth initiatives. Candidates need a bachelor's degree, at least 3 years of FMCG experience, strong sales and negotiation skills, and willingness to travel upcountry.
Suntory PepsiCo Beverage Thailand (SPBT) is hiring a Distributor Development Executive based in Bangkok. The role works with the ASM, Distributor, and RTM team to drive distributor and MEM vendor operation standards, improve delivery efficiency, support new distributor set-up, and maintain distributor back-end master data in DMS. The position requires a strong commercial and analytical mindset, problem-solving ability, data-driven decision making, and good communication and negotiation skills. Advanced Excel and PowerPoint are required, with Power BI and Power Query preferred. Field sales execution experience in FMCG is preferred.
Suntory PepsiCo Beverage Thailand (SPBT) is hiring an Assistant Manager, Key Account (B5U) based in Bangkok. The role focuses on identifying new business opportunities and developing strategic plans for account acquisition within the Away From Home / On-Premise channel, including maintaining a 3–5 year new business pipeline and managing newly acquired accounts for at least 6 months. The position requires a Bachelor's degree in Business, Marketing, or a related field and 3–5 years of experience in sales, key account management, or business development, preferably in FMCG, beverages, or the On-Premise channel. Candidates need strong commercial acumen, negotiation, and stakeholder management skills, plus proficiency in MS Office.
The Manager, Area Sales is responsible for executing the company and regional sales strategy within an assigned area, including pricing, product lineup, credit terms, execution standards, stock holding, FEFO, and route optimization. The role works with RTM, Sales Capability, ADM, RSM and distributors to develop infrastructure, convert area objectives into actionable plans, conduct monthly distributor reviews, coach direct reports, monitor distributor and team performance, and ensure rollout of Way of Working and trade marketing programs. The position requires a Bachelor's Degree and 5-10 years of experience in FMCG or beverage sales, with strong sales skills, team management, coaching ability, and good command of English and computer literacy. The role is based in Bangkok, Thailand, at Suntory PepsiCo Beverage Thailand (SPBT).
Suntory PepsiCo Beverage Thailand (SPBT) is hiring a Senior Manager, Sales Strategy & Transformation based in Bangkok. The role translates national sales strategies into regional plans, leads sales transformation initiatives including process redesign and digital enablement, and establishes governance frameworks for distributor and market execution standards. The position collaborates cross-functionally with RTM, Trade Marketing, Sales Technology, and IT, and develops regional dashboards and KPIs covering Perfect Store, Cooler, ASO, and SKU performance. Candidates need a bachelor's degree, 5+ years in sales strategy or commercial excellence, strong analytical and project management skills, and experience leading sales teams, preferably in FMCG.
The Assistant Manager, Key Account at Suntory Beverage and Food manages modern trade key accounts in Bangkok, focusing on department store food court formats. Responsibilities include negotiating commercial agreements, developing Joint Business Plans, executing co-promotional campaigns, managing pricing and investment frameworks, coordinating post-mix installations, monitoring outlet compliance, tracking competitors, and handling accounts receivable and after-sales support. The role requires a Bachelor's degree in marketing, Business Administration, or a related field, plus 3-5 years of experience in key account management, modern trade, or AFH sales, ideally within FMCG beverages. Candidates need strong commercial negotiation skills, analytical ability with Excel, English and Thai fluency, and a self-driven, customer-centric approach suited to a field-based environment.
Area Sales Manager role based in Bangkok with Suntory Beverage & Food, responsible for executing regional sales strategy, managing distributor relationships, and leading area sales teams. The position involves developing actionable plans with ADEs, Route Supervisors and distributors, conducting monthly business reviews against JBP targets, coaching direct reports, and ensuring execution of in-store and trade marketing programs. The role requires a Bachelor's degree and 5-10 years of experience in FMCG or beverage sales, with strong sales capability, team management, and cross-functional understanding. Candidates must have good English communication and computer literacy skills.