SPBT : Assistant Manager, Key Account (B5U)
Suntory →Bangkok, 10110
Estimated range. Confirm compensation with the employer.
Bangkok, 10110
Estimated range. Confirm compensation with the employer.
We check listings for employer identity, role clarity, and application links before publishing.
Listing record updated: October 16, 2026. We archive records after 60 days without an update. This date does not confirm that the employer is still hiring.
Wondering if your experience matches this role? Upload your CV to see matched skills, a fit score, and areas to develop.
Suntory PepsiCo Beverage Thailand (SPBT) is hiring an Assistant Manager, Key Account to manage modern trade accounts focused on department store food court formats in Bangkok. The role involves negotiating commercial agreements, developing Joint Business Plans, executing co-promotional campaigns, managing pricing and investment, coordinating post-mix installations, monitoring outlet compliance, and tracking competitor activity.
The position requires a Bachelor's degree in marketing, Business Administration, or a related field, plus 3-5 years of experience in key account management, modern trade, or AFH sales, ideally within FMCG beverages. Candidates need strong commercial negotiation skills, analytical ability with Excel proficiency, English and Thai fluency, and a customer-centric, self-driven approach suited to a field-based role.
Negotiate commercial agreements with modern trade buying/leasing teams at department store group level, covering all food court formats
Develop and implement Joint Business Plans (JBP) for assigned accounts with clear revenue targets, volume forecasts, and activation calendars
Design and execute co-promotional campaigns with food court operators to drive consumer trial and sales volume growth
Manage pricing strategy, commercial investment (D&A), and discount framework within delegated authority
Coordinate with the MEM team to ensure timely post-mix installation and efficient ongoing operation across all outlets
Bachelor's degree in marketing, Business Administration, or related field
Minimum 3-5 years' experience in key account management, modern trade, or AFH sales
Experience in FMCG (beverage preferred) sales environment preferred
Strong commercial negotiation skills with ability to engage modern trade buying/leasing teams
Analytical and numerate; proficient in Excel (pivot tables, data analysis), Word, and PowerPoint; good command of English and Thai
Experience in FMCG (beverage preferred) sales environment preferred
Job listings are sourced from company websites and career pages. Learn more about how we source jobs.
Bangkok Jobs is not affiliated with the hiring companies. Please verify all job details directly with the employer before applying. We are not responsible for the accuracy of job postings or hiring decisions.