Position overviewPosted 1 day ago
Manager, Area Sales
Suntory →Not specified5-10 years
Bangkok
Compensation
THB 70,000 - THB 110,000
THB / month
Estimated range. Confirm compensation with the employer.
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Listing record updated: October 6, 2026. We archive records after 60 days without an update. This date does not confirm that the employer is still hiring.
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About the position
Area Sales Manager role based in Bangkok with Suntory Beverage & Food, responsible for executing regional sales strategy, managing distributor relationships, and leading area sales teams. The position involves developing actionable plans with ADEs, Route Supervisors and distributors, conducting monthly business reviews against JBP targets, coaching direct reports, and ensuring execution of in-store and trade marketing programs.
The role requires a Bachelor's degree and 5-10 years of experience in FMCG or beverage sales, with strong sales capability, team management, and cross-functional understanding. Candidates must have good English communication and computer literacy skills.
Responsibilities
Ensure execution of Company/Region sales plan strategy, pricing, product line-up, credit terms, execution standards, stock holding, FEFO, and route optimization
Work with RTM, Sales Capability, ADM, RSM and distributors to develop infrastructure and efficient routes for sales growth
Convert Area objectives into actionable plans for ADE, Route Supervisors and Distributors
Conduct monthly distributor reviews and health-checks, identifying gaps versus JBP
Coach direct reports, ensuring they are equipped, trained and motivated, and monitor distributor and team performance including PDRs and claim budget tracking
Requirements
Bachelor's Degree required
Experience 5-10 years in leading FMCG or Beverage
Strong sales skills with prior FMCG and retail experience
Good command of written and spoken English and computer literacy
Good understanding of all business functions (Sales, Marketing, Finance, Logistics) plus managerial, coaching and leadership skills
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