Assistant Manager, Key Account

The Assistant Manager, Key Account at Suntory Beverage and Food manages modern trade key accounts in Bangkok, focusing on department store food court formats. Responsibilities include negotiating commercial agreements, developing Joint Business Plans, executing co-promotional campaigns, managing pricing and investment frameworks, coordinating post-mix installations, monitoring outlet compliance, tracking competitors, and handling accounts receivable and after-sales support.

The role requires a Bachelor's degree in marketing, Business Administration, or a related field, plus 3-5 years of experience in key account management, modern trade, or AFH sales, ideally within FMCG beverages. Candidates need strong commercial negotiation skills, analytical ability with Excel, English and Thai fluency, and a self-driven, customer-centric approach suited to a field-based environment.

Negotiate commercial agreements with modern trade buying/leasing teams at department store group level for food court formats

Develop and implement Joint Business Plans (JBP) with revenue targets, volume forecasts, and activation calendars

Design and execute co-promotional campaigns with food court operators to drive sales volume growth

Manage pricing strategy, commercial investment (D&A), and discount framework within delegated authority

Coordinate with the MEM team on post-mix installation and operation; conduct outlet visits to monitor brand presence and resolve distribution voids

Bachelor's degree in marketing, Business Administration, or related field

Minimum 3-5 years' experience in key account management, modern trade, or AFH sales

Experience in FMCG (beverage preferred) sales environment preferred

Strong commercial negotiation skills with modern trade buying/leasing teams

Analytical and numerate; proficient in Excel (pivot tables, data analysis), Word, and PowerPoint; English and Thai fluency