This role focuses on delivering exceptional customer service and driving sales performance within a True Branding retail environment. The position requires operating front-office systems for activations, managing transactions, and ensuring strict compliance with company standards and safety protocols. You will be responsible for explaining complex telecom concepts to customers, resolving technical issues, and maintaining accurate inventory records. The role demands the ability to work effectively under pressure during peak hours while collaborating with the team to achieve daily sales targets and operational goals.

This role focuses on delivering exceptional customer service and driving sales performance within a retail environment. You will be responsible for handling transactions, managing inventory, and ensuring strict compliance with company standards. The position requires a service-oriented mindset and the ability to work effectively under pressure during peak business hours. You will also collaborate closely with the team to achieve store targets and maintain a positive brand image. Key duties include providing professional assistance to customers, explaining complex products in simple terms, and resolving basic technical issues. You will operate front-office systems for activations and price plan changes while verifying customer documents for legal compliance. Additionally, you will manage payments accurately and execute daily operational procedures to ensure a smooth customer experience.

Lead the end-to-end commercial management and growth of the Inbound Tourist segment across Pre-Arrival, On-Arrival, and Post-Arrival customer journeys. Accountable for developing and executing segment strategies, product and promotional initiatives, channel optimization, and partnership programs to maximize subscriber acquisition, revenue, and customer experience. Drive business performance through data-driven decision-making, cross-functional leadership, and execution of strategic transformation initiatives while ensuring alignment with commercial objectives and regulatory requirements. Monitor KPIs, analyze market trends, and collaborate with internal teams and external partners including tourism organizations and travel platforms. Provide leadership to junior team members and manage projects such as digital platform enhancements, eSIM improvements, airport sales optimization, and fraud prevention initiatives.

This role involves leading and governing strategic enterprise AI transformation programs to ensure alignment with corporate objectives and value realization targets. The position requires driving cross-functional collaboration among business units, technology teams, and external partners to accelerate AI adoption and business transformation. The focus is on maintaining effective governance, optimizing resource utilization, and delivering sustainable business outcomes through rigorous oversight of AI initiatives. The responsibilities include leading assigned AI projects from the business case through to operational handover and closure. This encompasses managing the entire project lifecycle, establishing program governance frameworks, and partnering with C-level executives to align priorities and resolve critical issues. The role also involves providing leadership to cross-functional delivery teams and managing strategic relationships with technology vendors and consulting firms to ensure delivery excellence.

This role focuses on driving the end-to-end go-to-market strategy for B2C cybersecurity products. The position acts as a critical bridge between product development, commercial teams, and technology stakeholders to ensure successful product launches and sustainable revenue growth. The incumbent will oversee roadmap execution and optimize commercial performance for both on-device and on-network security solutions. Key responsibilities include leading GTM planning, managing product P&L performance, and tracking critical business KPIs such as customer acquisition, active subscribers, and revenue growth. The role also involves defining customer value propositions, developing performance dashboards, and partnering with UX/UI teams to optimize end-to-end customer journeys across digital and retail channels.

This 18-month flagship leadership development program is designed to accelerate high-potential graduates into future business and technology leaders at True Corporation. Participants will rotate across strategic functions, lead high-impact projects, and gain executive exposure to build future-ready leadership capabilities. The program offers hands-on experiences in Thailand's leading telco-tech company, empowering individuals to become change-makers and create meaningful business impact from day one. Whether focusing on business growth or technological innovation, trainees will develop the skills, mindset, and network necessary to shape the future of the industry. The program provides strategic job rotations across diverse business functions and ownership of key impact initiatives. Trainees will gain exposure to innovation, emerging technologies, and digital transformation while undergoing accelerated leadership development. This immersive experience allows participants to tackle business-critical challenges and develop the agility, resilience, and innovative thinking required for senior leadership roles.

This role requires leading a high-performing Enterprise Sales team to drive revenue growth and strengthen strategic customer relationships. The position involves delivering innovative ICT and digital solutions across key industry sectors while ensuring long-term customer success. You will be responsible for sales performance, customer retention, and business expansion, requiring a strategic approach to talent development and organizational leadership. You will partner closely with cross-functional teams including Product, Marketing, Technical, and Operations to support solution development and winning customer proposals. The role demands a customer-centric mindset and the ability to champion customer needs across internal stakeholders. You will drive market leadership by monitoring trends, competitive activity, and emerging business opportunities to generate actionable insights for continuous improvement.

This role focuses on delivering exceptional customer service and driving sales performance within a True Branding shop. You will be responsible for handling transactions, managing inventory, and ensuring strict compliance with company standards. The position requires a service-oriented mindset and the ability to work effectively under pressure in a fast-paced retail environment. You will serve as the primary point of contact for customers, assisting with inquiries, resolving technical issues, and explaining complex telecom products. The role involves operating front-office systems for activations and managing payments. Additionally, you will support daily store operations, including opening and closing procedures, while maintaining a positive brand image.

This role leads the growth and strategy for the International Wholesale Business portfolio, which includes International Roaming, IDD, A2P Messaging, and emerging ventures like Network API and RCS Solutions. You will be accountable for managing strategic partnerships with over 700 international carriers and aggregators, negotiating commercial agreements to secure competitive pricing and favorable terms. The position requires overseeing the expansion of global roaming coverage and service quality to ensure seamless customer experiences across international markets while driving revenue and profitability. You will drive the end-to-end execution of strategic initiatives, manage the overall business portfolio with P&L ownership, and develop comprehensive business cases to support commercial negotiations. The role involves leading a team of roaming, IDD, and messaging professionals, conducting market analysis to identify new opportunities, and monitoring performance to implement continuous improvements. This is a critical leadership position focused on maximizing long-term sustainable growth and operational efficiency in a complex global environment.

Drive revenue growth in Mobile Postpaid B2C Base Management with a focus on personalized campaign management for VAS add-on and in-life postpaid services. Drive sales growth and deliver superior customer experiences across Shop, Call Center/Telesales, and digital channels. Take end-to-end responsibility for programmatic base management using marketing automation, AI-driven Next Best Offer management, and customer behavioral trigger/event design to enable highly targeted, timely, and effective campaign execution.