**Position Summary** The Manager, CE AV Product Management is responsible for driving the growth, competitiveness, and long-term direction of the AV category in Thailand. This role shapes the local product strategy, leads cross-functional go-to-market execution, and ensures strong category performance across offline and online channels. The position requires strong business acumen, data-driven decision-making, and an ability to collaborate across multiple functions to deliver sustainable market share and profitability. **Role and Responsibilities** ## **Key Responsibilities** ### **1. Product & Category Strategy** * Develop and execute localized product strategies aligned with global direction and Thai market dynamics. * Analyze consumer trends, competitor movements, pricing structures, and channel requirements to shape category roadmap. * Identify portfolio gaps and recommend new models, specs, or assortment adjustments to strengthen market position. ### **2. Go-to-Market (GTM) & Launch Excellence** * Lead end-to-end GTM planning and execution for new product launches, including positioning, messaging, training content, and retail readiness. * Coordinate closely with Sales, Online Business, Marketing, and SCM teams to ensure a flawless launch process. * Manage launch KPIs (sell-in, sell-through, awareness, premium mix) and initiate corrective actions where needed. ### **3. Marketing, Promotion, and Demand Generation** * Develop annual/category marketing plans covering ATL, BTL, digital, and influencer activities. * Design data-driven promotional schemes tailored for Modern Trade, pure players, marketplaces, and retailer.com. * Collaborate with advertising/media agencies to deliver efficient campaigns that maximize ROI and category visibility. ### **4. Business & P&L Management** * Manage category P&L view, including pricing, profitability, and marketing investment planning. * Monitor weekly/monthly performance, sell-in/out trends, inventory, and competitive activities to drive corrective action. * Support retail visibility, merchandising, and online content optimization to grow share—especially in premium AV segments. ### **5. Cross-functional Leadership & Operations** * Lead cross-functional collaboration with Sales, SCM, Finance, Service, Retail Management, and HQ. * Drive demand forecasting, SKU planning, and allocation strategies across channels. * Influence decision-making internally by presenting clear insights, recommendations, and business cases. ### **6. Additional Duties** * Perform other tasks assigned by the Manager or Head of PM, including support for strategic initiatives such as online channel acceleration or category expansion **Skills and Qualifications** ## **Qualifications** * Bachelor’s or Master’s degree in Marketing, Business Administration, Economics, or related fields. * Minimum 5 years of experience in product management, trade marketing, category management, or brand management within CE/AV, durable goods, or FMCG. * Proven track record in driving product launches, managing category performance, and leading cross-functional execution. * Strong understanding of Thai retail environment across Modern Trade, pure players, retailer.com, and online marketplaces. * Strong commercial acumen and understanding of pricing, promotion, and profitability drivers. * Highly analytical and able to translate market/consumer data into actionable insights. * Excellent project management skills with the ability to lead multiple initiatives simultaneously. * Creative, consumer-centric, and able to craft clear product stories. * Strong communication skills in both Thai and English. * High resilience, agility, and sense of urgency in a fast-paced market environment. * Proficiency in MS Office; familiarity with digital measurement tools is an advantage. * Please visit [Samsung membership](https://account.samsung.com/membership/pp) to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click [here](https://europe-samsung.com/ghrp/PrivacyNoticeforEU.html).
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