Senior Media Manager, Asia
Monster Energy APAC →THA - Bangkok
THA - Bangkok
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Listing record updated: September 29, 2026. We archive records after 60 days without an update. This date does not confirm that the employer is still hiring.
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Senior Media Manager at Monster Energy based in Bangkok, responsible for crafting and executing regional media strategies across traditional and digital platforms in Asian markets to strengthen brand impact and maximize marketing ROI.
Duties include developing integrated media plans aligned with global guidelines and local market nuances, overseeing planning and buying across digital and traditional channels, managing media agencies and vendors, implementing performance measurement tools and dashboards, and training local teams on media best practices. Preferred qualifications include a Bachelor's degree in Business Administration, Marketing, Media, Communications or a related field, plus 5+ years in communications or media and 3-5 years in marketing with a beverage or CPG lifestyle brand.
Develop integrated regional media plans for company brands across Asia aligned with global guidelines and local market nuances
Oversee media planning and buying across digital channels (TikTok/Douyin, YouTube, Meta, Meitu, Weibo) and traditional channels (TV, OOH)
Select, negotiate, and manage media agencies and vendors to ensure quality, compliance, and ROI
Implement tools and dashboards to track campaign effectiveness, optimize spend, and report insights to stakeholders
Train local teams on media best practices and emerging trends
Bachelor's degree in Business Administration, Marketing, Media, Communications or related field (preferred)
More than 5 years of experience in communications or media, ideally within consumer goods, lifestyle brands, or media/advertising agencies
3-5 years of experience in marketing with a beverage, CPG lifestyle brand
Advanced user of Microsoft Office
Project management software skills are a plus
Project Management Software experience
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