Marketing Manager

The Marketing Manager at Sony Music Entertainment Thailand serves as the project lead for a roster of domestic artists, responsible for building campaign plans aligned with the artists' vision and the company's goals. The role involves working closely with artists to guide them on social media, marketing planning, and executing marketing and paid advertising strategies. The manager commissions creative and marketing tools, reports to the Senior Marketing Manager, and collaborates with the Digital Business lead to deliver pitches to digital service providers. The position requires a passion for music and local talent, with a focus on driving end-to-end marketing strategy, developing creative campaign concepts, and ensuring scalability as release volume grows.

Drive end-to-end marketing strategy across all projects and own the full campaign lifecycle for assigned releases, including positioning, audience definition, channel strategy, launch planning, and post-campaign analysis.

Lead the team with clear direction, planning, and accountability by setting campaign standards and keeping the team aligned through structured check-ins.

Develop creative and audience-centric campaign concepts tailored to each artist's identity, local culture, and fan behaviors.

Monitor and interpret platform performance signals to optimize in-flight and future campaigns.

Design audience growth plans that expand beyond core fans, balancing acquisition, engagement, retention, and conversion objectives.

Create and build all local marketing tools, including artist imagery, press images, release artwork, advertising assets, and videos.

Deliver on Artist DNAs, Marketing Plans, and artist updates for all assigned artists.

Build an artist brand, core pillars, and identity in line with the artist vision and Sony Music.

Forecast project-based marketing and sales budgets.

Be the day-to-day point person for the artist team, label partner, or management on your roster of artists.

Collaborate with the Digital Business lead to develop and deliver pitches to DSPs.

Solid experience running multi-faceted and innovative marketing campaigns, with particular focus on content marketing, artist development, and audience growth.

Strong creative skills to craft compelling content and messaging that reflects the artist identity, brand, and engages their audience.

The ability to thrive in a fast-paced and ever-changing digital environment, being open to learning new technologies and industry trends.

Love and passion for music and supporting local talent.

Strong understanding of digital marketing, social media, content, and the streaming landscape.

Creative thinker, confident, and proactive in your approach, able to work autonomously and be a team player.

Great communicator and an ability to take on and utilize diverse opinions.

Be a relationship-driven person.