The Senior Trade Marketing Manager – OTC role at Abbott develops and executes trade marketing strategies for the over-the-counter channel in line with business priorities. The manager plans and budgets campaigns, point-of-sale materials and promotions, allocates resources, coordinates cross-functional activities, and tracks distribution, merchandising, visibility, reimbursement, and other KPIs to support sales, market share, profitability, and sustainable growth. The position requires proven experience in trade marketing within OTC, FMCG, consumer healthcare, nutrition, pharmacy, or related industries, along with planning, budgeting, campaign execution, and promotional management skills. Experience collaborating with Sales, Marketing, and other stakeholders is required, as are strong analytical, project management, and stakeholder management capabilities and knowledge of compliance requirements. Experience managing wholesalers, pharmacies, and e-commerce platforms is preferred.






