The People team at Agoda is seeking a Senior Manager to lead the Global People Relations Services team based in Bangkok. This role involves managing a team of consultants who provide trusted guidance and operational support on complex employee matters, including performance concerns, misconduct, grievances, investigations, and disciplinary actions. The successful candidate will be responsible for ensuring high-quality, consistent, and compliant handling of sensitive workplace issues while strengthening manager decision-making and risk management. This position requires balancing business pragmatism with sound judgment in a fast-paced, multicultural environment. You will lead and develop a global team, deliver high-quality support on complex employee relations cases, and partner closely with Legal, Compliance, and HR Business Partners to establish robust case governance practices. Additionally, you will coach managers to handle difficult situations effectively and use data and insights to continuously improve people practices and service delivery models.

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. The Performance Marketing team is looking for a strategic and data-driven Senior Manager to lead the marketing function for one of Agoda’s most strategic partnerships, owning the P&L, leading a team, and driving partnership strategy. This partnership generates millions in annual revenue across multiple whitelabel brands serving millions of travelers globally. This position sits at the intersection of strategic thinking and operational excellence — someone who can lead a team, shape marketing strategy, influence partnership direction, and drive measurable business impact through data-driven decision-making and complex stakeholder management. We’re looking for a proven leader who thrives in ambiguity, builds clarity through frameworks, and can lead complex cross-functional initiatives with discipline and influence, earning strong stakeholder trust and executive confidence. As a key player in the marketing and partnership ecosystem, you will work closely with partner marketing leadership, regional business development teams, and Agoda’s commercial and product teams to ensure marketing strategies align with business priorities and contribute directly to revenue goals. You’ll be responsible for end-to-end marketing leadership for the partnership. **What Makes This Role Unique** **Scale & Impact** * Own a full P&L for a multi-million dollar partnership * Direct control over budget allocation and investment levels across channels * Your optimization decisions drive both immediate ROI and long-term partnership health **Strategic Complexity** * Manage multiple brands with different customer profiles * Navigate the intersection of B2B partnership management and B2C performance marketing * Balance partner relationships with data-driven optimization * Influence partner marketing strategy while ensuring Agoda profitability targets **Channel Mastery & Technical Growth** **You’ll oversee the full marketing funnel:** * Metasearch (Google Hotel Ads, TripAdvisor, Trivago, Kayak) — optimize bidding strategies, feed management, price competitiveness * Paid Search (Google Ads, Bing) — keyword strategy, campaign structure, budget optimization * App Marketing (Google ACi, Apple ASA) — drive app adoption in key markets * Emerging Channels (SEO, email/CRM, customer marketing) — build new growth drivers * Advanced SQL for booking analysis and channel performance tracking * A/B testing and experimentation methodology with clear measurement frameworks * Marketing analytics including attribution modeling and incrementality measurement **Cross-Cultural Collaboration** * Weekly syncs with partner marketing team * Joint planning and collaborative problem-solving * Navigate cultural nuances in partnership management **Key Responsibilities** 1. Team Leadership & Development * Manage, mentor, and develop a team of 2-3 marketing specialists * Set team priorities and OKRs aligned to partnership goals * Conduct performance reviews and career development conversations * Foster a culture of experimentation, learning, and accountability 2. Strategic Marketing Leadership & P&L Ownership * Set overall marketing strategy and influence ROI targets; optimize investment levels to ensure we hit partnership goals * Guide team on channel strategies and ensure execution excellence * Own the full marketing P&L for the partnership * Design experimentation roadmap to validate strategic hypotheses * Monitor channel health and guide team to drill into anomalies or opportunities * Oversee dashboard/reporting development and team analytics capability 3. Analytics Strategy & Insights * Define analytics roadmap and experimentation strategy for the team * Write SQL queries to answer strategic business questions and guide team on complex analysis * Guide team on measurement frameworks and experiment design * Synthesize insights into executive-ready recommendations with business impact quantification * Build team capability in analytics and experimentation 4. Strategic Planning & Executive Stakeholder Management * Develop annual marketing roadmap and quarterly plans aligned to partnership goals * Lead weekly syncs with partner marketing leadership * Present quarterly business reviews to Agoda leadership (Director/VP level) * Own the annual planning process and budget allocation across channels * Partner with Agoda’s commercial and product teams on partnership optimization * Pitch strategic initiatives to partner executives and navigate differing viewpoints with influence and data 5. Program & Project Management * Lead large, multi-workstream initiatives end-to-end * Build detailed project plans with risk mitigation and milestone tracking * Establish governance cadence and reporting mechanisms * Ensure disciplined execution across markets and teams **Requirements** We’re looking for candidates who demonstrate: 1. Analytical & Technical Skills * SQL proficiency (daily usage for analysis; comfortable working with multiple tables and complex joins) * Strong analytical thinking with ability to translate data into actionable insights * Comfort with marketing analytics tools (Google Ads, attribution platforms, dashboards) * Bonus: Experience with experimentation design and statistical analysis * 7-10+ years in marketing, growth, or analytics roles 2. Marketing Channel Knowledge * Understanding of performance marketing fundamentals (PPC, metasearch, app marketing, or SEO) * Experience optimizing marketing campaigns toward ROI/profitability targets * Familiarity with attribution models and incrementality measurement * Background in digital marketing, growth marketing, or marketing analytics preferred 3. Leadership & Stakeholder Management * 5+ years people management experience or demonstrated team leadership * Ability to influence without direct authority in a matrix organization * Executive communication skills — comfortable presenting to VP/Director level stakeholders * Required: Complex stakeholder management including partner relationships at senior levels * Cultural sensitivity for cross-border collaboration 4. Execution Excellence * Exceptional project management discipline * Ability to manage multiple concurrent initiatives * Strong attention to detail without losing strategic altitude 5. Business Orientation * Understands P&L drivers and growth mechanics * Makes data-informed decisions * Focused on impact, not activity **What We Offer** Ownership & Impact * You’re not executing someone else’s strategy — you’re owning the outcomes * Test new ideas, run experiments, see direct impact on partnership performance * High visibility to leadership; your metrics are partnership KPIs Learning Environment * Work with Agoda’s best-in-class marketing practices * Experimentation culture with clear measurement and learning * Complex, ambiguous problems that build problem-solving skills

This role serves as a people leader for a team of WFM Capacity Planners, focusing on driving team performance and delivering against key KPIs. You will provide direct coaching and feedback to build a high-performing team while collaborating with internal stakeholders to optimize workforce planning strategies. The position requires a strong understanding of WFM concepts and the ability to represent the team to senior leadership effectively. You will be responsible for designing and implementing capacity modeling activities to improve forecasting accuracy and managing key WFM metrics. The role involves deep data analysis to identify process gaps and recommend actions that maintain Service Level Agreements (SLAs). You will also prepare performance reports and presentations to communicate team progress and strategic opportunities to leadership.

You will join Agoda's Display & App Marketing engineering team to build and maintain large-scale systems that power paid marketing campaigns across global advertising channels. Your work will involve managing high-volume hotel feeds, processing advertisement images, and integrating with major advertising platforms like Google Ads and Meta. You will collaborate closely with Marketing, Product, and Data teams to deliver reliable and scalable engineering solutions. This role offers significant exposure to marketing strategy and experimentation, allowing you to shape systems and operational excellence from design through to production support. In this position, you will design and operate backend services and data pipelines specifically for performance marketing use cases. You will take part in the full development lifecycle, including design, implementation, testing, deployment, and production support. You will proactively identify and improve system reliability, scalability, and data quality while actively participating in code reviews and technical discussions. Additionally, you will make critical technical trade-offs regarding performance, quality, and cost.

Agoda’s Customer Experience Group (CEG) is a large, globally distributed operation serving millions of customers through thousands of agents across owned sites and BPO partners. This role leads the Enablement Team Engine at the heart of CEG, the three interconnected functions that detect performance gaps, build capability, and drive adoption at scale. Talent Development, Quality Assurance and Change & Communications teams are all part of this function. With generative AI reshaping how we learn and work, QA automation raising the bar on insight quality, and major platform migrations underway in 2026, this is a pivotal moment to shape how 3,000+ agents and leaders grow, perform, and change. **What You’ll Do**: **Strategic Leadership** * Set the vision and multi-year roadmap for Talent Development, Quality Assurance, and Change & Communications, ensuring they operate as one integrated Enablement engine aligned to CEG business priorities and OKRs. * Champion the adoption of generative AI across learning, QA, and communications workflows, and lead the function through significant platform migrations and operational transformation. **Talent Development** * Own the end-to-end learning architecture, onboarding, continuous learning, leadership development, and specialised upskilling, and drive measurable capability uplift using data from QA and operations to iterate fast. * Embed coaching frameworks that empower leaders to develop their teams day-to-day, and partner with HR, Operations, and Product to build capability ahead of demand. **Quality Assurance** * Lead a QA function that goes beyond scoring, build frameworks that generate actionable behavioural and performance insights, drive automation at scale, and establish calibration processes that ensure consistency across owned sites and BPO partners. * Use root-cause analysis to influence process, product, and policy decisions upstream, not just to report scores. **Change & Communications** * Lead CEG’s change management capability for major transformations, build structured frameworks covering impact assessment, adoption tracking, and resistance management as standard practice across the organisation. * Own CEG’s internal communications strategy: leadership messaging, channel management, engagement programmes, and knowledge architecture that keeps a distributed global workforce informed and aligned. **People Leadership** * Lead, develop, and inspire a team of 140 across three sub-functions, coaching direct reports to operate with strategic independence and building a high-performance culture with clear accountability at every level. * Drive team engagement and retention; advocate actively for your people’s growth and next career moves. **Stakeholder Engagement** * Act as a trusted partner to CEG Operations, HR, Product, and Technology leadership, translating Enablement outputs into business impact and representing the function at senior leadership level. * Manage BPO partner relationships to ensure Enablement standards are consistently embedded beyond Agoda’s owned sites. **What We’re Looking For:** **Required Experience** * 10+ years of progressive experience in Learning & Development, Quality, or Organisational Effectiveness, with at least 5 years in a senior leadership role managing multi-functional teams. * Demonstrated track record leading at least two of the three disciplines (TD, QA, Change & Communications) in a large, complex, customer-facing environment. * Experience designing and scaling learning programmes, QA frameworks, or change initiatives in a contact centre, BPO-managed, or global operations context. * Strong data orientation, you use metrics to make decisions, evaluate impact, and challenge assumptions, not just to report activity. * Proven ability to lead through ambiguity and deliver in a high-velocity, iterative environment; comfortable with fast change and imperfect information. * Excellent communication and influencing skills, able to engage credibly at C-suite level and on the contact centre floor. * Experience managing or partnering with BPO / outsourced operations is strongly preferred. **Preferred / Nice-to-Haves** * Experience with generative AI tools applied to learning design, QA automation, or communications. * Background in travel tech, e-commerce, or other high-volume digital consumer businesses. * Familiarity with knowledge management systems and content governance in large-scale operations. **Why Agoda** * Scale that matters, your work shapes the capability and performance of thousands of customer-facing professionals across a global operation. * A data-first, fast-iteration culture where ideas are tested, results are measured, and good work is recognized, no politics, no bureaucracy for its own sake. * Access to the resources, best practices, and talent networks of Booking Holdings, one of the world’s leading technology companies. * A genuinely diverse, collaborative team spanning dozens of nationalities, with a Bangkok Operational HQ that is a hub of energy, innovation, and opportunity. * Competitive compensation, comprehensive benefits, and real scope to grow into broader CEG, Agoda or Booking Holdings leadership.

Agoda’s Customer Experience Group (CEG) is a large, globally distributed operation serving millions of customers through thousands of agents across owned sites and BPO partners. This role leads the Enablement Team Engine at the heart of CEG, the three interconnected functions that detect performance gaps, build capability, and drive adoption at scale. Talent Development, Quality Assurance and Change & Communications teams are all part of this function. With generative AI reshaping how we learn and work, QA automation raising the bar on insight quality, and major platform migrations underway in 2026, this is a pivotal moment to shape how 3,000+ agents and leaders grow, perform, and change. **What You’ll Do**: **Strategic Leadership** * Set the vision and multi-year roadmap for Talent Development, Quality Assurance, and Change & Communications, ensuring they operate as one integrated Enablement engine aligned to CEG business priorities and OKRs. * Champion the adoption of generative AI across learning, QA, and communications workflows, and lead the function through significant platform migrations and operational transformation. **Talent Development** * Own the end-to-end learning architecture, onboarding, continuous learning, leadership development, and specialised upskilling, and drive measurable capability uplift using data from QA and operations to iterate fast. * Embed coaching frameworks that empower leaders to develop their teams day-to-day, and partner with HR, Operations, and Product to build capability ahead of demand. **Quality Assurance** * Lead a QA function that goes beyond scoring, build frameworks that generate actionable behavioural and performance insights, drive automation at scale, and establish calibration processes that ensure consistency across owned sites and BPO partners. * Use root-cause analysis to influence process, product, and policy decisions upstream, not just to report scores. **Change & Communications** * Lead CEG’s change management capability for major transformations, build structured frameworks covering impact assessment, adoption tracking, and resistance management as standard practice across the organisation. * Own CEG’s internal communications strategy: leadership messaging, channel management, engagement programmes, and knowledge architecture that keeps a distributed global workforce informed and aligned. **People Leadership** * Lead, develop, and inspire a team of 140 across three sub-functions, coaching direct reports to operate with strategic independence and building a high-performance culture with clear accountability at every level. * Drive team engagement and retention; advocate actively for your people’s growth and next career moves. **Stakeholder Engagement** * Act as a trusted partner to CEG Operations, HR, Product, and Technology leadership, translating Enablement outputs into business impact and representing the function at senior leadership level. * Manage BPO partner relationships to ensure Enablement standards are consistently embedded beyond Agoda’s owned sites. **What We’re Looking For:** **Required Experience** * 10+ years of progressive experience in Learning & Development, Quality, or Organisational Effectiveness, with at least 5 years in a senior leadership role managing multi-functional teams. * Demonstrated track record leading at least two of the three disciplines (TD, QA, Change & Communications) in a large, complex, customer-facing environment. * Experience designing and scaling learning programmes, QA frameworks, or change initiatives in a contact centre, BPO-managed, or global operations context. * Strong data orientation, you use metrics to make decisions, evaluate impact, and challenge assumptions, not just to report activity. * Proven ability to lead through ambiguity and deliver in a high-velocity, iterative environment; comfortable with fast change and imperfect information. * Excellent communication and influencing skills, able to engage credibly at C-suite level and on the contact centre floor. * Experience managing or partnering with BPO / outsourced operations is strongly preferred. **Preferred / Nice-to-Haves** * Experience with generative AI tools applied to learning design, QA automation, or communications. * Background in travel tech, e-commerce, or other high-volume digital consumer businesses. * Familiarity with knowledge management systems and content governance in large-scale operations. **Why Agoda** * Scale that matters, your work shapes the capability and performance of thousands of customer-facing professionals across a global operation. * A data-first, fast-iteration culture where ideas are tested, results are measured, and good work is recognized, no politics, no bureaucracy for its own sake. * Access to the resources, best practices, and talent networks of Booking Holdings, one of the world’s leading technology companies. * A genuinely diverse, collaborative team spanning dozens of nationalities, with a Bangkok Operational HQ that is a hub of energy, innovation, and opportunity. * Competitive compensation, comprehensive benefits, and real scope to grow into broader CEG, Agoda or Booking Holdings leadership.

The Senior Associate WFM Manager is a people leader in role, responsible for leading a WFM team, enabling them to be successful and delivering against the prescribed KPIs. The Manager enables their team and team members by providing coaching and feedback, building strong professional relationships, maintaining a regular flow of communication, and providing direction, support, and development. The Manager also contributes to the overall WFM performance and culture, collaborating with peers and broader colleagues to ensure WFM delivers to the company and CEG objectives. The Senior Associate WFM Manager is expected to be an SME in Workforce Management, having a good knowledge of WFM concepts, to support the team with challenges and capability and to adequately represent WFM, to senior stakeholders. **ACTIVITIES PERFORMED ON THE JOB:** * **Coaching and giving feedback:** * Coaching and providing feedback within WFM (usually one-on-one) constructively and creatively, to enable colleagues to perform at their best. * Review performance of individuals and team using performance reports/dashboards, observations, buddying, and reviewing system audit reports. * Manage all underperformance, using the Performance Improvement Plan (PIP) process where appropriate. * **People leadership:** * Build healthy and professional relationships with team members. * Establish and nurture a culture of performance excellence, open feedback, collaboration, recognition, and quality delivery of outcomes. * Organize team building activities that will engage people in teamwork and create a positive work environment. * Ensure the team is well supported to perform their day-to-day activities, including: * ensuring appropriate real-time support is available, taking and managing escalated issues. * Providing approvals as part of the business process (e.g. absorption). * Ensure team schedule is maintained to a high standard to provide stakeholder support and manage team requests and unplanned absence, in line with process. * Provide clarity on performance vs targets, and any other team or group objectives. * Use reward and recognition as part of motivating the team. * Conduct team meetings: sharing important information, updates, performance progress, and broader company updates. * Ensure your team is connected to the company’s WFM objectives and strategy. * Be an example to the team through behavior, living up to the Agoda values and behavior standards expected of people leaders. * Collaborate with other departments, working together to enable overall success (e.g. WFM teams, CEG Operations Teams, CEG Teach Team). * **Reporting & data analysis:** * Work with data from various sources to analyze and observe performance of CEG SLAs and gain insights as a basis for feedback and change suggestions. * Prepare and present team performance data, challenges, issues, ideas, and opportunities. * **Collaboration:** * Collaborate with local WFM team: * On team performance: providing updates about the team, traffic, projects, concerns, challenges, and opportunities. * Participate actively in leadership meetings: share what works well for you, provide feedback and input on decisions or updates, and be open and constructive about what is not working well and how the group can improve. * Stay up to date with products, news, goals, decisions, projects. * Collaborate with other teams: * CEG Operations Leadership and Management. * CEG GSV. * **Personal Management:** * Remain up to date with important company/team/department updates, requirements. * Act in the best interests of the organization: ensuring that we operate with absolute integrity and compliance with all legal obligations or compliance requirements. * Be an active and constructive Agoda team member: Always being respectful to others and seeking to be better together. * Aim to understand, then meet and exceed the expectations agreed with your manager. **EXPECTATIONS – BEHAVIORS AND VALUES** **Behavior****Definition** **_Continuous improvement_**Regularly identify improvement opportunities, quantify them, and follow through to measurable/demonstratable outcomes. Embraces both successes and failures to learn and maximize the benefits. Embraces and drives change, is open and supportive of improvement opportunities identified by others. **_Deliver better together_**Collaborates and engages with colleagues and broader Agoda teams to share ideas and learn and work together toward shared ambitions. Is respectful to colleagues, open to different perspectives /viewpoints, and positively contributes to discussions. **_Enable others` success_**Is committed to building and nurturing a culture of frequent feedback, coaching and career development. Provides clarity on accountability, goals, and progress. Regularly takes the opportunity to connect and align teams and team members to the Agoda/CEG strategy, making these relevant and digestible. **COMPETENCIES REQUIRED** **Analytical Ability & Problem Solving**Can visualise, articulate, conceptualise, or solve both complex and uncomplicated problems using the data available. **Decision making ability**Set a course of action purposely chosen from different alternatives to achieve company objectives. **Effective communication**(Verbal and written)Delivers, receives, and interprets ideas and information, presents information appropriately to a diverse range of audiences, and influences partner decisions Excel/Power Point Skills **Flexibility and Agility**Can adjust behavior to new information and changing circumstances. Be open to new ways of doing things and always experiment with new methods. Works effectively in a dynamic environment. **KPI management**Create and execute a KPI plan designed to help achieve and evaluate success in reaching the company’s goals. **Listening and influencing**Practice attentive and active listening. Can influence strategies that persuade key stakeholders to take action that will promote shared interests and business goals. **Process Improvement**Organise, evaluate, plan, and implement improvements in our internal and external processes and practices. Actively work on creating better processes once changes take place. **Reporting**Be able to confidently give a written account of business metrics, projects, and team performance based on data, observations, or investigations. **Result driven**Driving high standards to accomplish challenging goals. Works hard to achieve them. **Time / workload management & prioritization**Creating a work environment where tasks and responsibilities are accomplished successfully within the time available. **Coaching**Support and develop team members to achieve a specific personal and professional goal by guiding and training. **Develop and Manage team**Govern and coordinate the team to perform in their job. Learn the skills, potential, and ambitions of the team members and define long term success. **Operational Planning & Coordination**Create and execute a detailed plan with the aim to provide a clear vision on how the team, department will contribute to the achievement of the company’s strategic goals **People training**Identify training needs, create, and develop training to help team members with specific knowledge or skills to improve performance in their current roles. **Presentation**Clearly conveys information and ideas through a variety of media to individuals or groups in a manner that engages the audience and helps them understand and retain the message. **Team level KPI management**Create and execute a team KPI plan designed to help achieve and evaluate success in reaching the company goals. **Qualifications, Experience and Trainings required:** **Qualifications**High level written & verbal language/communication skills. Intermediate or above computer literacy (MS Excel particularly), high level problem solving / analytical reasoning skills. High level stakeholder management skills. **Experience**6+ years of WFM experience Experience in coaching and developing, in a technical environment. Experience in delivering high-level business objectives or initiatives. **Trainings**OJT, WFM onboarding, RT Onboarding **Must have:** * Deep hands-on experience designing and configuring omnichannel routing strategies (email, voice, chat/messaging) using platforms such as Amazon Connect, Genesys Cloud/PureCloud, or equivalent CCaaS/ACD systems. * Proven ability to build routing logic from the ground up — including skills-based routing, IVR/call flows, queues, priorities, and escalation paths — based on complex, nuanced business requirements. * Strong understanding of contact center architecture (queues, agent skill profiles, SLAs, overflow/failover logic) and how to translate ambiguous business needs into scalable, technical routing designs. * Experience integrating routing platforms with CRM/WFM/reporting tools (e.g. Salesforce, Verint, NICE) is a plus. * Comfortable working directly with engineering/IT teams to implement and troubleshoot routing configurations, and able to independently own technical documentation of routing setups. We welcome both local and international applications for this role. Full visa sponsorship and relocation assistance available.

Agoda is currently seeking experienced software engineers and Engineering Managers to join our team in Bangkok, Singapore, and Gurugram. This role offers the opportunity to work on high-impact tech initiatives where you will own features from conception to delivery. You will have significant autonomy in making technical and architectural decisions, with the scale of Agoda ensuring that your contributions can impact millions of travelers worldwide. The company provides full relocation support for Bangkok-based roles, making it an ideal opportunity for professionals looking to advance their careers in a dynamic environment. Candidates should be passionate about solving complex product problems at scale. The position involves collaborating with cross-functional teams to deliver innovative solutions that enhance the travel experience. Whether you specialize in backend or frontend development, or you are an experienced Engineering Manager, you will play a crucial role in shaping the future of Agoda's technology platform.

The HR Business Partner for the Commercial function will serve as a strategic partner to Agoda's Supply and Strategic Partnerships teams. This role involves driving people strategies and supporting organizational effectiveness to align with business objectives. The successful candidate will work closely with business leaders and People Centers of Excellence to deliver on people priorities and support the company's evolving needs. In this position, you will define and deliver a compelling People Roadmap that addresses both company-wide priorities and the unique needs of specific departments. You will use data and insights to inform decision-making and track the impact of people initiatives. Additionally, you will serve as a change agent, leading talent identification, retention, and development efforts to build a strong leadership bench.

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. **Get to Know our Team:**The Customer Experience Group (CEG) of Agoda effectively serves our customers and partners to ensure satisfying results. This great task is accomplished with the support of our Global Service Verticals (GSV) team. We serve as the backbone for CEG’s global operations. Our team is comprised of project managers, process owners, analysts, and talent management. Together we work nonstop to improve the quality and efficiency of our customer and partner support processes. We are a very data-driven environment, eager to move fast and learn through experimentation. A clear focus on supporting our customers and partners is bolstered by a strong, entrepreneurial culture that enriches us and Agoda’s business performance. This role is within the **Operational Excellence and Automation team**, which is a part of CEG’s Global Service Verticals. The team focuses on driving end‑to‑end customer experience and process improvements, and scaling impact through automation, AI, and tooling across both customer-facing and agent-facing journeys. **The Opportunity:**This role is responsible for leading a portfolio of global operational excellence and automation initiatives in the Customer Experience Group (CEG), with a focus on: (i) automation, AI, and tooling to enhance customer and agent experience, and (ii) process optimization and CX improvements across the post‑booking customer journey. You will lead a high‑performing team of project managers/experts to drive measurable impact on customer satisfaction, efficiency, quality, and cost. The role combines strategic problem solving, hands‑on data-driven execution, and strong stakeholder management with both technical (Product/Tech/Data) and non-technical (Operations/Support/Commercial) teams. **In this Role, you’ll get to:** **Lead and Own a Portfolio of Transformational Initiatives** * Own from end‑to‑end a collection of projects and/or areas of business in CEG (global coverage), spanning automation/AI and process excellence initiatives. * Prioritize, plan, and drive initiatives that improve mission‑critical metrics: customer satisfaction (e.g., CSAT), service levels, automation quality, productivity, cost efficiency, and employee/agent engagement. * Ensure CEG readiness to support Agoda’s new business and product initiatives by working closely with Product, Engineering, Data, Marketing, Strategic Partnerships, Partner Services, Finance, Legal, and other CEG teams. **Drive Automation & AI driven solutions** * Identify opportunities to leverage automation, AI, and tooling across customer and agent journeys (e.g., self‑service, workflow automation, AI quality testing). * Partner with Product Management / Technology / CEG teams to design, prioritize, and implement solutions, from experimentation and configuration through to global rollout and impact measurement. * Oversee the configuration and governance of operational flows and low‑code/automation tools, ensuring solutions are robust, scalable, and aligned with business goals and CX standards. **Shape End‑to‑End Customer & Process Improvements** * Continuously improve CEG end‑to‑end processes across the post‑booking journey to remove pain points, and improve operational performance through targeted initiatives and data driven insights. * Own and evolve frameworks and roadmaps for how we continuously improve our internal Standard Operating Procedures (SOPs) and related processes; balancing CX/PX outcomes vs. efficiency/cost. * Drive strategic initiatives across CEG such as improving Localization support in key growth markets, regulatory initiatives and partner closely with our commercial teams in order to improve partner/supplier pain points. * Define clear problem statements and build business cases to define and prioritize customer/partner pain points and success metrics. **Lead and Develop a High‑Performing Team** * Set long‑term vision, strategy, and annual/quarterly OKRs for your team, aligning with CEG and Agoda-wide priorities. * Manage and coach a team of project managers (and potentially people managers), building talent, capability, and succession within the Operational Excellence and Automation team. * Provide structured feedback, mentoring, and support to enable your team’s growth and to consistently raise the bar for quality and impact. * Build trusted relationships with senior leaders and stakeholders across CEG and other functions, effectively influencing priorities and decisions. * Monitor project milestones, identify risks and dependencies, troubleshoot issues, and implement mitigation plans—acting at all times as the ultimate owner of the portfolio’s outcomes. **What you’ll Need to Succeed:** **Experience & Background** * At least 8–10+ years of experience in project/program management, operations, customer experience, process improvement, strategy, management consulting, or similar fields. * Significant people leadership experience, including building and managing high‑performing teams (ideally including people managers and individual contributors). * Proven track record of leading complex, cross‑functional initiatives from idea to implementation, with clear, measurable business impact. * Experience working closely with Product/Technology/Data teams on technical or automation/AI-focused projects is highly advantageous. **Technical & Analytical Skills** * Strong analytical mindset; comfortable with numbers and quantitative problem solving. Able to define analysis structures, interpret data, challenge existing metrics, and make recommendations. * Familiarity with data and analytics tools (e.g., SQL, Tableau, Metabase, VBA, or similar) and experience leveraging them to drive decisions. * Comfort working with or overseeing workflow / automation / agent guidance tools, and the ability to engage in technical discussions with Product/Engineering/Data teams. Coding ability is a plus (you have to be willing to learn) * Exposure to AI/ML‑driven solutions in an operational or CX context (e.g., chatbots, recommendation engines, routing, classification, or decision support tools) is a strong plus. **CX, Process, and Delivery Skills** * Demonstrated experience in process improvement and CX transformation, ideally in operations or customer support environments. * Strong project and stakeholder management skills, with the ability to manage multiple initiatives in parallel, structure complex problems, and orchestrate cross‑functional teams. * Experience defining and driving improvements in KPIs such as CSAT, NPS, SLAs, handle time, productivity, or cost‑to‑serve. **Leadership, Communication & Ways of Working** * Excellent communication and presentation skills in English, with the ability to influence and align stakeholders at all levels, including senior leadership. * Ability to work effectively in a fast‑paced, dynamic, multicultural environment, comfortable with ambiguity and experimentation in a high‑velocity setting. * A growth mindset and positive attitude: proactive, hands‑on, detail‑oriented, and with a strong sense of ownership and accountability. * Eagerness to pitch new ideas, take initiative, and seek out opportunities for improvement; comfortable giving and receiving feedback. * Professional experience with Microsoft Office tools (e.g., Excel, Word, PowerPoint). Experience with collaboration and project tracking tools is a plus. **What we offer** * Competitive compensation package (relocation support and visa support provided for successful overseas candidates) * Exciting, high‑impact career opportunity with a major global OTA, including potential moves between teams and global locations. You will interact with departmental senior leadership regularly. * Dynamic, multinational tech environment with colleagues from diverse educational and professional backgrounds. * Continuous learning and development opportunities through corporate learning programs. * Modern office space and convenient location at the heart of Bangkok Metropolitan, Hub of Asia. #### Please review our Hiring Process Guidelines before your interview — click [here](https://careersatagoda.com/interview/)to learn how interviewing at Agoda works. ### **Discover more about working at Agoda** * Agoda Careers[https://careersatagoda.com](https://careersatagoda.com/) * Facebook[https://www.facebook.com/agodacareers/](https://www.facebook.com/agodacareers/) * LinkedIn[https://www.linkedin.com/company/agoda](https://www.linkedin.com/company/agoda) * YouTube[https://www.youtube.com/agodalife](https://www.youtube.com/agodalife) **Equal Opportunity Employer** At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics. We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our [privacy policy](https://careersatagoda.com/privacy-statement). ## Apply Now Associate Director / Principal Project Manager / Senior Project Manager, Operational Excellence & Automation team, Customer Experience Group (Based in Bangkok, Thailand | Relocation Provided) +93 This role is based in Bangkok, are you willing to relocate? (Relocation provided) How many years of relevant full-time experience do you have? (Excluding internship) Which statement best describes your experience with data analysis and visualization tools, for example, SQL / Tableau / ClickView / SAAS / Google Analytics / VBA...? Are you presently employed by any company within the Booking Holdings group, including but not limited to Kayak, OpenTable, Booking.com, Rental Cars, RocketMiles, FareHarbor, HotelsCombined, CheapFlights, Momondo, Priceline, or Getaroom? In which country/region are you currently based? How did you hear about this job? To avoid actual or perceived impairment of our parent company’s independent auditor – Deloitte and to comply with applicable regulations of Securities and Exchange Commission of the United States, we need to seek approvals from our parent company before starting the interview process. With this, please confirm if you are currently or formerly have been associated with Deloitte or any of its subsidiary entities at any time including but not limited to any time as a direct employee, director, contractor, major shareholder, intern etc.? Email me about other job openings within the Booking Holding’s entities and recruitment-related newsletters  By submitting your Application you confirm you have read and agreed to Agoda applicants [Privacy statement](https://careersatagoda.com/privacy-statement/).