This role focuses on supporting brand management and marketing operations within the Jingjai Market category. You will assist in coordinating marketing activities to ensure smooth execution of campaigns and initiatives. The position requires close collaboration with various teams to maintain brand consistency and drive engagement. You will handle operational tasks that contribute to the overall success of marketing strategies and customer satisfaction.
This role is pivotal in driving brand growth and business performance across the Thailand and Japan markets. You will lead integrated marketing campaigns and support new product launches for iconic brands such as Simple, Snuggle, Vaseline, and Close Up. The position requires close collaboration with cross-functional teams, distributors, and agency partners to execute commercial success. You will manage marketing budgets, analyze performance data, and develop innovation roadmaps to ensure efficient allocation of resources and maximize return on investment.
You will partner with the Marketing Head and Business Development Managers to deliver revenue and market share objectives. This involves preparing business reviews, identifying new market opportunities, and managing Annual Marketing Plans. The role demands a strategic thinker who can translate consumer insights into actionable business strategies while managing multiple initiatives simultaneously in a fast-paced environment.
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
## Get to know our team
In Product, ideas come alive. The world moves fast, and our culture is built on ownership, speed, and minimal bureaucracy. This is the environment that empowers you to make decisions, move quickly, and do what you believe is right. Our Product Managers move fast, learn from failure, and continuously iterate.
As a product-centric organization, we work cross-functionally to build products from conception to launch, bringing together engineering, design, data, and business teams. Agoda Product Managers work closely with executive leadership and have high visibility across the organization, with direct impact on the company’s growth and strategy. We put travelers first and aim to create exceptional travel experiences through innovative product thinking.
## The opportunity
This role is based in Bangkok/Tokyo based. Our Senior Product Managers are analytical, hands-on, and highly data-driven. They are responsible for building products end-to-end, using analysis, experimentation, and rapid iteration to create solutions that are tailored to traveler needs.
As our next Senior Product Manager, Localization (Japan Market), you will define product strategy and drive execution for experiences serving Japanese travelers. You will partner closely with senior cross-functional stakeholders to identify opportunities, build impactful products, and deliver high-quality solutions for the Japan market.
You will work with dedicated engineering resources that you help prioritize and allocate. We expect you to be hands-on, spend meaningful time with your SCRUM teams, and bring strong product judgment, experimentation mindset, and execution rigor. This role offers the opportunity to shape localized experiences at scale and influence how Agoda serves one of its key markets. This is an Individual Contributor role.
## In this role, you’ll get to
* Develop a deep understanding of the online travel ecosystem, market dynamics, competitive landscape, and user needs in the Japan market
* Define, build, launch, and optimize products and features through testing, experimentation, and rapid iteration
* Drive localization initiatives that improve the experience for Japanese travelers across the product journey
* Partner closely with Engineering, Marketing, Legal, Design, Analytics, and other cross-functional teams to deliver high-impact solutions
* Translate market insights, customer needs, and business priorities into clear product strategies and roadmaps
* Use data and quantitative analysis to identify opportunities, prioritize effectively, and measure product performance
* Collaborate across regions, product areas, and functions to solve complex problems and drive meaningful business impact
## What you’ll need to succeed
* Bachelor’s degree in a technical or quantitative field such as Computer Science, Statistics, Engineering, Mathematics, or a related discipline
* Proven ability to use analytics and quantitative methods to inform strategy, prioritization, and decision-making
* Strong data skills, with the ability to independently analyze performance and generate actionable insights
* Excellent communication skills in either Japanese with the ability to communicate complex ideas clearly and influence a wide range of stakeholders
* Excellent communication skills in English, with the ability to communicate complex ideas clearly and influence a wide range of stakeholders
* Proven experience in Japan market localization, with a deep understanding of Japanese consumers, market dynamics, and local product requirements
* Experience developing, launching, and optimizing products in a fast-paced environment
* Experience leading product strategy, go-to-market thinking, and cross-functional product development discussions
* Strong entrepreneurial mindset and analytical problem-solving skills, with the ability to break down complexity and drive change
* Hands-on approach with a strong sense of ownership and execution
## It’s great if you have
* MBA or Master’s degree in Mathematics, Economics, Computer Science, Statistics, or a related field
* Experience with data tools such as SQL, Python, R, or equivalent
#### Please review our Hiring Process Guidelines before your interview — click [here](https://careersatagoda.com/interview/)to learn how interviewing at Agoda works.
### **Discover more about working at Agoda**
* Agoda Careers[https://careersatagoda.com](https://careersatagoda.com/)
* Facebook[https://www.facebook.com/agodacareers/](https://www.facebook.com/agodacareers/)
* LinkedIn[https://www.linkedin.com/company/agoda](https://www.linkedin.com/company/agoda)
* YouTube[https://www.youtube.com/agodalife](https://www.youtube.com/agodalife)
**Equal Opportunity Employer**
At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our [privacy policy](https://careersatagoda.com/privacy-statement).
**Disclaimer**
We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.
## Apply Now
Senior Product Manager (Japanese Speaking) – Bangkok or Tokyo Based
Are you open to relocate to Bangkok or Japan?
Are you open to an Individual Contributor position?
Do you have strong data skills and a technical background (e.g. SQL, Python, R, or equivalent)?
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If yes, please indicate how you know the employee?
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Are you presently employed by any company within the Booking Holdings group, including but not limited to Kayak, OpenTable, Booking.com, Rental Cars, RocketMiles, FareHarbor, HotelsCombined, CheapFlights, Momondo, Priceline, or Getaroom?
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To avoid actual or perceived impairment of our parent company’s independent auditor – Deloitte and to comply with applicable regulations of Securities and Exchange Commission of the United States, we need to seek approvals from our parent company before starting the interview process. With this, please confirm if you are currently or formerly have been associated with Deloitte or any of its subsidiary entities at any time including but not limited to any time as a direct employee, director, contractor, major shareholder, intern etc.?
Email me about other job openings within the Booking Holding’s entities and recruitment-related newsletters
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