Assistant Marketing Manager - Unilever

This role is pivotal in driving brand growth and business performance across the Thailand and Japan markets. You will lead integrated marketing campaigns and support new product launches for iconic brands such as Simple, Snuggle, Vaseline, and Close Up. The position requires close collaboration with cross-functional teams, distributors, and agency partners to execute commercial success. You will manage marketing budgets, analyze performance data, and develop innovation roadmaps to ensure efficient allocation of resources and maximize return on investment.

You will partner with the Marketing Head and Business Development Managers to deliver revenue and market share objectives. This involves preparing business reviews, identifying new market opportunities, and managing Annual Marketing Plans. The role demands a strategic thinker who can translate consumer insights into actionable business strategies while managing multiple initiatives simultaneously in a fast-paced environment.

• Lead the development and execution of integrated marketing plans for key brands across Thailand and Japan
• Drive successful brand launches and growth initiatives for brands such as Simple, Snuggle, Vaseline, and Close Up
• Develop and execute social media campaigns, influencer partnerships, and shopper marketing programs
• Partner with creative, media, and activation agencies to develop compelling local marketing campaigns
• Monitor campaign effectiveness and optimize activities based on performance insights
• Collaborate with global and regional cross-functional teams to successfully launch new products and innovations
• Partner closely with the Marketing Head and Business Development Managers to deliver revenue and market share objectives
• Prepare business reviews, presentations, and recommendations for senior stakeholders
• Identify new brand and category opportunities through consumer insights and market analysis
• Manage and track Brand Marketing Investment (BMI) budgets to ensure efficient allocation and ROI

• Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline
• Minimum 6-8 years of marketing experience, preferably within a leading FMCG or Consumer Goods organization
• Proven experience managing brands and executing integrated marketing campaigns across digital and offline channels
• Strong understanding of brand building, consumer marketing, social media, influencer marketing, and shopper marketing
• Demonstrated success in driving revenue growth, market share gains, and brand penetration
• Experience supporting product launches, innovation pipelines, and new market development
• Strong analytical capabilities with the ability to translate data and insights into actionable business strategies
• Excellent project management skills with the ability to lead multiple initiatives simultaneously
• Strong communication, presentation, influencing, and stakeholder management skills
• Fluent English communication skills, both written and verbal
• Self-starter with an entrepreneurial mindset and the ability to thrive in a fast-paced environment

• Experience working across multiple markets or within regional/global marketing teams
• Exposure to distributor-led business models and retail partnerships
• Experience managing agency partners, including creative, media, influencer, and activation agencies
• Familiarity with Thailand and/or Japan consumer markets
• International work experience is an advantage