This role involves working within the Performance Marketing Team to develop at-scale marketing programs that improve customer lifetime value. The position focuses on data-driven strategies across search and display channels. Responsibilities include experimenting with text ads and bidding structures on major search engines like Google and Bing, as well as testing and optimizing campaigns on social platforms such as Facebook and Instagram. The role also requires analyzing data from experiments to develop optimization models and building dashboards for account managers. Candidates must possess strong numerical reasoning skills and proficiency in Excel. The ideal candidate holds a Bachelor’s Degree or higher in a quantitative subject such as computer science, mathematics, or engineering. Fluency in English is required. The role offers a great learning environment where you will work closely with experts from diverse backgrounds.
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The Brand Marketing team seeks an Analyst to scale digital marketing and brand research efforts. The role involves managing digital campaign planning, A/B testing, and reporting across channels like Meta and YouTube. The analyst will also manage and analyze brand research projects. The position is based in Bangkok, Thailand, offering relocation support. The role requires analyzing campaign and research data to deliver insights that shape team strategy and build an engaging brand in the tech-and-travel space. Responsibilities include conducting A/B testing on platforms like Facebook and TikTok, owning digital campaign performance, communicating test results, and collaborating with external media partners like Google and Meta.
This role is part of the Performance Marketing department at Agoda, focusing on data-driven marketing programs to improve customer lifetime value. The position involves analyzing vast amounts of data to optimize campaign performance and develop predictive models. Responsibilities include experimentation with advertising structures and bidding strategies on various search engines, modeling demand elasticity, and building dashboards to track performance and derive insights. The role requires collaboration with product teams to implement roadmaps and communicate recommendations to stakeholders.
This role is part of the Performance Marketing Team, a data-driven department focused on developing at-scale marketing programs to improve customer lifetime value. The Analyst will work on search, display, and modeling tasks. Responsibilities include experimenting with text ads and bidding on search engines like Google and Bing, testing and optimizing campaigns on social media platforms, and analyzing data from experiments to develop optimization models and dashboards for account managers.
This role is part of the Performance Marketing Team, a data-driven department focused on developing at-scale marketing programs to improve customer lifetime value. The Analyst will work on experimentation and optimization, analyzing vast amounts of data generated by experiments to develop predictive models. Responsibilities include building dashboards to track performance, deriving insights, and communicating recommendations to stakeholders. The position requires liaising with product teams to implement roadmap changes.
**About the Role** Responsible for designing and maintaining the actuarial modelling framework and system to meet business needs and regulatory requirements • Develop and maintain actuarial modelling framework, review model design, model controls, model constraints and coding efficiency • Take responsibility for actuarial modelling projects, utilise existing data for sophisticated statistical analysis and modelling work • Involve in detailed review and design of actuarial systems including relevant documentation, procedures and instruction manuals • Optimise software performance to ensure compatibility with latest technology • Maintain the software's compliance with industry standards • Responsible for other relating tasks as assigned to align with business policy and build long term business growth. • Explore opportunity to improve work flow and build healthy environment • Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives. In accordance with recruitment policy and hiring standard of AIA (Thailand) Company Limited, after completing the selection process, you are required for criminal background check before joining the company. Your criminal record information will be retained according to the PDPA policy of the company. As per attached link https://www.aia.co.th/th/about-aia/privacy/candidate _Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives._ _You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date._
Agoda is looking for a strategic, data-driven leader to steer our global marketing investments. In this role, you aren’t just spending a budget; you are managing a global P&L. You will bridge the gap between high-level financial targets and granular marketing execution, ensuring every dollar spent maximizes long-term profitability. You will define our global market strategy, own our Lifetime Value (LTV) frameworks, and lead a high-performing team to outpace the competition in a high-velocity travel market. This position grants you a “seat at the table” for Agoda’s most critical commercial decisions. You will use **machine learning** and **predictive analytics** to solve the “game theory” of the online travel industry, where pricing and loyalty change by the hour. **What You Will Do** * **P&L Stewardship:** Drive marketing investment strategies to meet Finance P&L targets, balancing short-term volume with long-term margin optimization. * **Strategic Growth Strategy:** Define and execute Agoda’s global growth roadmap, identifying market opportunities and responding to competitor moves in real-time. * **Investment Orchestration:** Coordinate marketing spend across all digital channels (Performance, Brand, Meta) to ensure a cohesive and efficient global footprint. * **LTV & Unit Economics:** Together with the data science team, own and refine our definition of Lifetime Value (LTV); use these insights to shift the business toward high-value customer acquisition. * **Forecasting & Modeling:** Lead business forecasting efforts to predict market shifts and proactively adjust investment levels. * **Cross-Functional Leadership:** Act as the primary liaison between Marketing, Corporate Strategy, Product, Finance and Supply to align and execute cross-functional initiatives. * **Team Development:** Lead and mentor a team of analysts, fostering a culture of rigorous experimentation and “get-things-done” ownership. **Experience & Skills** * **Analytical Rigor:** Exceptional ability to translate complex data sets into actionable business strategies. Expertise in SQL, Excel, or data visualization tools is expected. * **Commercial Acumen:** Strong background in Revenue Management, Forecasting, Pricing, or Growth Equity. You understand how marketing levers impact the bottom line. * **Strategic Mindset:** Experience defining 1–3 year growth strategies in a global, fast-paced e-commerce or OTA environment. * **Product Exposure:** Familiarity with machine learning algorithms and technical product development—you can speak the language of engineers and data scientists. * **Leadership:** Experience hiring and coaching high-potential talent in a multicultural, high-pressure environment.
The Senior Associate WFM Manager is a people leader in role, responsible for leading a WFM team, enabling them to be successful and delivering against the prescribed KPIs. The Manager enables their team and team members by providing coaching and feedback, building strong professional relationships, maintaining a regular flow of communication, and providing direction, support, and development. The Manager also contributes to the overall WFM performance and culture, collaborating with peers and broader colleagues to ensure WFM delivers to the company and CEG objectives. The Senior Associate WFM Manager is expected to be an SME in Workforce Management, having a good knowledge of WFM concepts, to support the team with challenges and capability and to adequately represent WFM, to senior stakeholders. **ACTIVITIES PERFORMED ON THE JOB:** * **Coaching and giving feedback:** * Coaching and providing feedback within WFM (usually one-on-one) constructively and creatively, to enable colleagues to perform at their best. * Review performance of individuals and team using performance reports/dashboards, observations, buddying, and reviewing system audit reports. * Manage all underperformance, using the Performance Improvement Plan (PIP) process where appropriate. * **People leadership:** * Build healthy and professional relationships with team members. * Establish and nurture a culture of performance excellence, open feedback, collaboration, recognition, and quality delivery of outcomes. * Organize team building activities that will engage people in teamwork and create a positive work environment. * Ensure the team is well supported to perform their day-to-day activities, including: * ensuring appropriate real-time support is available, taking and managing escalated issues. * Providing approvals as part of the business process (e.g. absorption). * Ensure team schedule is maintained to a high standard to provide stakeholder support and manage team requests and unplanned absence, in line with process. * Provide clarity on performance vs targets, and any other team or group objectives. * Use reward and recognition as part of motivating the team. * Conduct team meetings: sharing important information, updates, performance progress, and broader company updates. * Ensure your team is connected to the company’s WFM objectives and strategy. * Be an example to the team through behavior, living up to the Agoda values and behavior standards expected of people leaders. * Collaborate with other departments, working together to enable overall success (e.g. WFM teams, CEG Operations Teams, CEG Teach Team). * **Reporting & data analysis:** * Work with data from various sources to analyze and observe performance of CEG SLAs and gain insights as a basis for feedback and change suggestions. * Prepare and present team performance data, challenges, issues, ideas, and opportunities. * **Collaboration:** * Collaborate with local WFM team: * On team performance: providing updates about the team, traffic, projects, concerns, challenges, and opportunities. * Participate actively in leadership meetings: share what works well for you, provide feedback and input on decisions or updates, and be open and constructive about what is not working well and how the group can improve. * Stay up to date with products, news, goals, decisions, projects. * Collaborate with other teams: * CEG Operations Leadership and Management. * CEG GSV. * **Personal Management:** * Remain up to date with important company/team/department updates, requirements. * Act in the best interests of the organization: ensuring that we operate with absolute integrity and compliance with all legal obligations or compliance requirements. * Be an active and constructive Agoda team member: Always being respectful to others and seeking to be better together. * Aim to understand, then meet and exceed the expectations agreed with your manager. **EXPECTATIONS – BEHAVIORS AND VALUES** **Behavior****Definition** **_Continuous improvement_**Regularly identify improvement opportunities, quantify them, and follow through to measurable/demonstratable outcomes. Embraces both successes and failures to learn and maximize the benefits. Embraces and drives change, is open and supportive of improvement opportunities identified by others. **_Deliver better together_**Collaborates and engages with colleagues and broader Agoda teams to share ideas and learn and work together toward shared ambitions. Is respectful to colleagues, open to different perspectives /viewpoints, and positively contributes to discussions. **_Enable others` success_**Is committed to building and nurturing a culture of frequent feedback, coaching and career development. Provides clarity on accountability, goals, and progress. Regularly takes the opportunity to connect and align teams and team members to the Agoda/CEG strategy, making these relevant and digestible. **COMPETENCIES REQUIRED** **Analytical Ability & Problem Solving**Can visualise, articulate, conceptualise, or solve both complex and uncomplicated problems using the data available. **Decision making ability**Set a course of action purposely chosen from different alternatives to achieve company objectives. **Effective communication**(Verbal and written)Delivers, receives, and interprets ideas and information, presents information appropriately to a diverse range of audiences, and influences partner decisions Excel/Power Point Skills **Flexibility and Agility**Can adjust behavior to new information and changing circumstances. Be open to new ways of doing things and always experiment with new methods. Works effectively in a dynamic environment. **KPI management**Create and execute a KPI plan designed to help achieve and evaluate success in reaching the company’s goals. **Listening and influencing**Practice attentive and active listening. Can influence strategies that persuade key stakeholders to take action that will promote shared interests and business goals. **Process Improvement**Organise, evaluate, plan, and implement improvements in our internal and external processes and practices. Actively work on creating better processes once changes take place. **Reporting**Be able to confidently give a written account of business metrics, projects, and team performance based on data, observations, or investigations. **Result driven**Driving high standards to accomplish challenging goals. Works hard to achieve them. **Time / workload management & prioritization**Creating a work environment where tasks and responsibilities are accomplished successfully within the time available. **Coaching**Support and develop team members to achieve a specific personal and professional goal by guiding and training. **Develop and Manage team**Govern and coordinate the team to perform in their job. Learn the skills, potential, and ambitions of the team members and define long term success. **Operational Planning & Coordination**Create and execute a detailed plan with the aim to provide a clear vision on how the team, department will contribute to the achievement of the company’s strategic goals **People training**Identify training needs, create, and develop training to help team members with specific knowledge or skills to improve performance in their current roles. **Presentation**Clearly conveys information and ideas through a variety of media to individuals or groups in a manner that engages the audience and helps them understand and retain the message. **Team level KPI management**Create and execute a team KPI plan designed to help achieve and evaluate success in reaching the company goals. **Qualifications, Experience and Trainings required:** **Qualifications**High level written & verbal language/communication skills. Intermediate or above computer literacy (MS Excel particularly), high level problem solving / analytical reasoning skills. High level stakeholder management skills. **Experience**6+ years of WFM experience Experience in coaching and developing, in a technical environment. Experience in delivering high-level business objectives or initiatives. **Trainings**OJT, WFM onboarding, RT Onboarding **Must have:** * Deep hands-on experience designing and configuring omnichannel routing strategies (email, voice, chat/messaging) using platforms such as Amazon Connect, Genesys Cloud/PureCloud, or equivalent CCaaS/ACD systems. * Proven ability to build routing logic from the ground up — including skills-based routing, IVR/call flows, queues, priorities, and escalation paths — based on complex, nuanced business requirements. * Strong understanding of contact center architecture (queues, agent skill profiles, SLAs, overflow/failover logic) and how to translate ambiguous business needs into scalable, technical routing designs. * Experience integrating routing platforms with CRM/WFM/reporting tools (e.g. Salesforce, Verint, NICE) is a plus. * Comfortable working directly with engineering/IT teams to implement and troubleshoot routing configurations, and able to independently own technical documentation of routing setups. We welcome both local and international applications for this role. Full visa sponsorship and relocation assistance available.
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. This role is based in Bangkok, Thailand, and is open to candidates worldwide. We offer a generous relocation package to ensure a smooth transition to living and working in Bangkok. **Get to Know our Team:** The Performance Marketing Team of Agoda is a world leader in online marketing. This department is highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels. The team is a blend of the best analysts, marketing strategists, and data scientists in the world. The marketing leadership at Agoda have deep experience in data science, product, strategy, and other marketing fields and have built an organization that thrives on data, creative ideas, and technology. The Performance Marketing Team also fosters a great learning environment. You will be able to learn and grow by working closely with experts from a variety of backgrounds from all over the world. **In this Role, you’ll get to:** * Search: Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines. Adapt to new product features and roll out changes from successful tests. * Display: Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and others. * Modeling: Analyze the vast amounts of data generated by experiments, develop models we can use for optimization, and build dashboards for account managers. **What you’ll Need to Succeed:** * 2–3 years of experience * Bachelor’s Degree or higher from top university in a quantitative subject (computer science, mathematics, economics, engineering, statistics or science) * Strong English communication * Solid business acumen * Strong statistical and analytical skills * Proficient in Excel and hands-on with data tools (SAS, R, SPSS, Python, VBA, SQL, Tableau) * Experience designing and analyzing A/B tests * Works independently on daily analytics tasks and provides business recommendations **It’s Great if you Have:** * Experience in digital marketing * Academic research experience
We are looking for an Associate Director to join the largest and fastest growing online hotel booking platform in Asia based in Bangkok, Thailand. Agoda is a strongly data driven organization: as an Associate Director, your insights will impact strategic and tactical decisions driving business growth. **Responsibilities:** As a pivotal leader in Data Analytics, you will drive transformative business impact by leading a team to deliver strategic, action-oriented insights. Your role is crucial in shaping data-driven decisions that enhance Agoda’s competitive edge and operational efficiency. **Strategic Leadership:** * Spearhead analytical projects that align with stakeholder needs, from problem definition to insightful communication of results, influencing key areas like Marketing, Product, and Partner Services. * Lead initiatives such as predictive modeling to optimize customer wait times and call demand, customer segmentation for personalized service, and the creation of innovative dashboards for business intelligence. **Business Impact:** * Collaborate with stakeholders to uncover business opportunities, leveraging data to inform strategic decision-making. * Proactively prioritize business strategies through insightful data analysis, driving growth and efficiency. * Ensure timely, error-free delivery of analytical outputs, enhancing decision-making processes across the organization. **Team Excellence:** * Guide your team in defining business problems, extracting and analyzing data, and presenting findings through compelling visualizations. * Balance multiple priorities, maintaining clear communication with stakeholders on progress and delivery timelines. * Strengthen team resilience, mitigating risks of process or system failures. * Mentor and develop team members, fostering a culture of continuous improvement and career growth. **Qualifications and Experience** * Bachelor’s degree in mathematics, statistics, data science, computer sciences, engineering or a related degree program with outstanding academic results * 8+ years of relevant experience, including 4+ years of experience as a people manager * SQL proficiency: can extract data from large databases using SQL to develop data queries * Excellent problem-solving skills including the ability to analyze and resolve complex problems * Strong business sense * Excellent communication and comprehension skills: confident communicating with people of differing levels of seniority, analytical understanding and from a wide variety of backgrounds * Organized and structured: can manage multiple, competing priorities and deliver results under tight deadlines * Fluent in English both spoken and written – additional languages are a plus **Attitude** * Curious, proactive, practical and solution-oriented with “Get it done!” attitude * Data savvy and love crunching numbers: love the idea of working in an international and multicultural company, analyzing billions of actions from millions of travelers choosing from thousands of hotels * Interested in telling an impactful story with analysis and smart data visualization, not just number crunch * Able to work in a highly multi-cultural team * Attentive to detail and committed to data integrity * Aware of the importance of discretion, confidentiality, and ethical behavior **What we offer** * Be part of a dynamic and exciting data-driven multinational team in a successful and fast-growing tech company * A clearly defined career path will help you to continuously develop your skills. * The chance to propose ideas to improve operations based on data and have an impact on the customer experience * Benefit: * Relocation package for employees joining from abroad * International health insurance * Annual performance bonus * Parking fees reimburse * Discount for Agoda employee booking on Agoda.com