Analyst/Senior Analyst, Customer Marketing
Agoda →Bangkok, Thailand
Bangkok, Thailand
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Listing record updated: September 11, 2026. We archive records after 60 days without an update. This date does not confirm that the employer is still hiring.
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This role is part of the Performance Marketing department at Agoda, focusing on data-driven marketing programs to improve customer lifetime value. The position involves analyzing vast amounts of data to optimize campaign performance and develop predictive models. Responsibilities include experimentation with advertising structures and bidding strategies on various search engines, modeling demand elasticity, and building dashboards to track performance and derive insights. The role requires collaboration with product teams to implement roadmaps and communicate recommendations to stakeholders.
Experiment with ads/campaign structures and bidding& pricing strategies on partners such as Google, Bing, Tripadvisor, Trivago and other search engines
Analyze vast amounts of data generated by experiments and develop predictive models using data science techniques
Build dashboards to track performance, derive insights, understand growth levers and communicate recommendations via presentations to stakeholders
Liaise with product teams on implementation roadmap
Adapt to new product features and roll out changes from successful tests
Bachelor’s degree or higher from top university in a quantitative subject (computer science, mathematics, engineering business or science)
Excellent verbal and written communication skills in English
2+ years experience in data crunching from top-tier consulting, investment banking, private equity or strategy/business for a fast-growing global tech company
Experience in one or more data analysis packages or databases, eg., SAS, R, SPSS, Python, VBA, SQL and visualization tools, eg. Tableau, Power BI
Ability to move fast and be efficient, making decisions on objective evidence rather than subjective gut feel
Innate desire to take ownership, make an impact and influence outcomes
Excellent organizational skills, attention to detail and ability to work independently
Experience in digital marketing or ecommerce
Experience with A/B testing and other testing metrics
Strong presentation and negotiation skills
Skills that foster collaboration and team spirit
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