The Analytics role sits within the Digital & Technology division of KKP (Kiatnakin Phatra Bank) in Bangkok. The position focuses on identifying customer acquisition opportunities, optimizing lead generation, and developing cross-sell/upsell strategies through data-driven insights. Responsibilities include campaign performance analysis, A/B testing, dashboard development, regulatory reporting automation, datamart design, and translating business challenges into analytical solutions. Candidates should have 0 to 3 years of experience in Business Intelligence or Data Analytics, preferably within marketing or customer acquisition. Required skills include Python, PySpark, and SQL for large-scale data processing, along with hands-on experience in A/B testing, campaign optimization, dashboard tools (Power BI, Tableau, Databricks), and datamart deployment. A solid understanding of the financial industry is expected.

