Analytics

The Analytics role sits within the Digital & Technology division of KKP (Kiatnakin Phatra Bank) in Bangkok. The position focuses on identifying customer acquisition opportunities, optimizing lead generation, and developing cross-sell/upsell strategies through data-driven insights. Responsibilities include campaign performance analysis, A/B testing, dashboard development, regulatory reporting automation, datamart design, and translating business challenges into analytical solutions.

Candidates should have 0 to 3 years of experience in Business Intelligence or Data Analytics, preferably within marketing or customer acquisition. Required skills include Python, PySpark, and SQL for large-scale data processing, along with hands-on experience in A/B testing, campaign optimization, dashboard tools (Power BI, Tableau, Databricks), and datamart deployment. A solid understanding of the financial industry is expected.

Identify new customer acquisition opportunities, optimize lead generation, and develop cross-sell/upsell strategies through data-driven insights.

Analyze campaign performance, conduct ad-hoc analysis, and deliver actionable insights to improve business outcomes.

Design, execute, and analyze A/B tests to evaluate and improve campaign effectiveness.

Design, develop, and maintain user-friendly dashboards and visualizations aligned with stakeholder requirements.

Design and deploy datamarts with optimal data pipeline integration and reconcile data from multiple sources to improve data quality.

0 to 3 years of professional experience in Business Intelligence or Data Analyst, preferably within marketing or customer acquisition.

Proficiency in Python, PySpark, and SQL for large-scale data processing.

Hands-on experience with A/B testing, campaign performance optimization, dashboard development, and datamart deployment.

Strong analytical and problem-solving skills.

Good communication and interpersonal skills to effectively interact with cross-functional teams.