Data Analyst

Data Analyst role at Kiatnakin Phatra Bank Public Company Limited (kkp) in Bangkok, within the Digital & Technology division. The position focuses on identifying customer acquisition opportunities, analyzing campaign performance, designing A/B tests, building dashboards, automating regulatory reports, and deploying datamarts to support marketing and sales teams. Candidates should have 0-3 years of experience in BI or data analytics, proficiency in Python, PySpark, and SQL, and hands-on experience with marketing analytics, dashboard tools, and datamart deployment. Strong analytical, communication, and cross-functional collaboration skills are required, along with familiarity with the financial industry.

Identify new customer acquisition opportunities, optimize lead generation, and develop cross-sell/upsell strategies through data-driven insights.

Analyze campaign performance, conduct ad-hoc analysis, and deliver actionable insights to improve business outcomes.

Design, execute, and analyze A/B tests to evaluate and improve campaign effectiveness.

Design, develop, and maintain user-friendly dashboards and visualizations aligned with stakeholder requirements.

Design and deploy datamarts with optimal data pipeline integration and reconcile data from multiple sources.

0 to 3 years of professional experience in Business Intelligence or Data Analyst, preferably within marketing or customer acquisition.

Proficiency in Python, PySpark, and SQL for large-scale data processing.

Hands-on experience with data-driven marketing analytics, A/B testing, campaign performance optimization, and dashboard development.

Strong analytical and problem-solving skills.

Good communication and interpersonal skills to effectively interact with cross-functional teams.