The Customer Experience role sits within the Digital & Technology division of KKP (Kiatnakin Phatra Bank) in Bangkok. The position focuses on UX/UI design, collaborating with product owners, researchers, developers, and data engineers to translate user needs into well-crafted digital experiences. Responsibilities include gathering requirements, conducting user research and usability testing, creating wireframes and UI, maintaining the design system, and iterating designs based on feedback.
The role requires a bachelor's degree or higher in design, HCI, or a related field, plus mid-level to senior experience in UX/UI design with a strong portfolio. Candidates must be proficient in Figma, Sketch, or similar tools, demonstrate strong analytical and communication skills, and ideally have knowledge of financial or investment products.
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
**Get to Know our Team**
The Customer Experience Group of Agoda effectively serves our customers and partners to ensure satisfying results. This great task is accomplished with the support of our Global Service Vertical team. We serve as the backbone for Customer Experience Group’s global operations. Our team is comprised of project managers, process owners, analysts, and talent management. Together we work nonstop to improve the quality and efficiency of our customer and partner support processes. Working with the Global Service Vertical team is a great opportunity to collaborate with various stakeholders and develop initiatives with our sister companies and external partners all over the world. We are a very data-driven environment, eager to move fast and learn through experimentation. A clear focus on supporting our customers and partners is bolstered by a strong, entrepreneurial culture that enriches us and Agoda’s business performance.
**The Opportunity:**
This role is responsible for the management of projects & areas of responsibilities in the Customer Experience Group (CEG) aiming at supporting successfully new business initiatives, improving and maintaining efficiency and effectiveness of processes, and leading change in order to support CEG’s customer satisfaction strategy, tactics and service leading to ongoing customer experience improvements for Agoda’s customers in Agoda’s vibrant multilingual Customer Experience group.
**In this role, you will get to:**
* **Own the business:**take full ownership of CEG business areas, ensuring seamless day-to-day operations while continuously improving processes, tools, and ways of working.
* **Structure, Analyze and Solve Problems:** leverage data and collaboration to identify problems and opportunities in a structured manner, proposing project ideas and solutions to drive critical operational metrics.
* **Lead projects:** drive end-to-end project execution, collaborating closely with multiple stakeholders such as Customer Support Operations, Product Management, and other Project Management teams.
* **Act as a Subject Matter Expert (SME):** Become an SME in the respective business areas, providing consultancy to other teams on implementing new initiatives, and working with cross-functional teams to launch innovative solutions.
**What You’ll Need to Succeed:**
* Prior experience in the airline/flight industry, including ticketing knowledge and exposure to Global Distribution Systems (GDS), is a strong plus
* Direct experience managing relationships with external partners is a strong plus
* Proven track record in managing complex projects with multiple stakeholders
* Highly analytical and proficient with numbers, capable of defining analysis structures, conquering complex calculation, and making data-driven decision
* Excellent organization capabilities, and able to operate independently
* Strong communication skills, both verbal and written, in English, with the ability to adjust your style to suit different perspectives and seniority levels
* Comfortable working with uncertainty and experimentation in a high-velocity, dynamic, multicultural environment
* Be a team player with a collaborative mindset
* Professional experience in Microsoft Office tools (e.g. Excel, Word, and PowerPoint). Skills in SQL/Tableau will be useful
#### Please review our Hiring Process Guidelines before your interview — click [here](https://careersatagoda.com/interview/)to learn how interviewing at Agoda works.
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
**Get to Know our Team**
The Customer Experience Group of Agoda effectively serves our customers and partners to ensure satisfying results. This great task is accomplished with the support of our Global Service Vertical team. We serve as the backbone for Customer Experience Group’s global operations. Our team is comprised of project managers, process owners, analysts, and talent management. Together we work nonstop to improve the quality and efficiency of the customer and partner support processes. Working with the Global Service Vertical team is a great opportunity to collaborate with various stakeholders and develop initiatives with our sister companies and external partners all over the world. We are a very data-driven environment, eager to move fast and learn through experimentation. A clear focus on supporting our customers and partners is bolstered by a strong, entrepreneurial culture that enriches us and Agoda’s business performance.
**The Opportunity:**
This role is responsible for the management of projects & areas of responsibilities in the Customer Experience Group (CEG) aiming at supporting successfully new business initiatives, improving and maintaining efficiency and effectiveness of processes, and leading change in order to support CEG’s customer satisfaction strategy, tactics and service leading to ongoing customer experience improvements for Agoda’s customers in Agoda’s vibrant multilingual Customer Experience group.
**In this role, you will get to:**
* **Own the business:**take full ownership of CEG business areas, ensuring seamless day-to-day operations while continuously improving processes, tools, and ways of working.
* **Structure, Analyze and Solve Problems:** leverage data and collaboration to identify problems and opportunities in a structured manner, proposing project ideas and solutions to drive critical operational metrics.
* **Lead projects:** drive end-to-end project execution, collaborating closely with multiple stakeholders such as Customer Support Operations, Product Management, and other Project Management teams.
* **Act as a Subject Matter Expert (SME):** Become an SME in the respective business areas, providing consultancy to other teams on implementing new initiatives, and working with cross-functional teams to launch innovative solutions.
**What You’ll Need to Succeed:**
* Prior experience in the airline/flight industry, including ticketing knowledge and exposure to Global Distribution Systems (GDS), is a strong plus
* Direct experience managing relationships with external partners is a strong plus
* Proven track record in managing complex projects with multiple stakeholders
* Highly analytical and proficient with numbers, capable of defining analysis structures, conquering complex calculation, and making data-driven decision
* Excellent organization capabilities, and able to operate independently
* Strong communication skills, both verbal and written, in English, with the ability to adjust your style to suit different perspectives and seniority levels
* Comfortable working with uncertainty and experimentation in a high-velocity, dynamic, multicultural environment
* Be a team player with a collaborative mindset
* Professional experience in Microsoft Office tools (e.g. Excel, Word, and PowerPoint). Skills in SQL/Tableau will be useful
#### Please review our Hiring Process Guidelines before your interview — click [here](https://careersatagoda.com/interview/)to learn how interviewing at Agoda works.
This role is responsible for leading a portfolio of global operational excellence and automation initiatives in the Customer Experience Group (CEG), with a focus on:
(i) automation, AI, and tooling to enhance customer and agent experience, and
(ii) process optimization and CX improvements across the post‑booking customer journey.
You will lead a high‑performing team of project managers/experts to drive measurable impact on customer satisfaction, efficiency, quality, and cost. The role combines strategic problem solving, hands‑on data-driven execution, and strong stakeholder management with both technical (Product/Tech/Data) and non-technical (Operations/Support/Commercial) teams.
**In this Role, you’ll get to:**
**Lead and Own a Portfolio of Transformational Initiatives**
* Own from end‑to‑end a collection of projects and/or areas of business in CEG (global coverage), spanning automation/AI and process excellence initiatives.
* Prioritize, plan, and drive initiatives that improve mission‑critical metrics: customer satisfaction (e.g., CSAT), service levels, automation quality, productivity, cost efficiency, and employee/agent engagement.
* Ensure CEG readiness to support Agoda’s new business and product initiatives by working closely with Product, Engineering, Data, Marketing, Strategic Partnerships, Partner Services, Finance, Legal, and other CEG teams.
**Drive Automation & AI driven solutions**
* Identify opportunities to leverage automation, AI, and tooling across customer and agent journeys (e.g., self‑service, workflow automation, AI quality testing).
* Partner with Product Management / Technology / CEG teams to design, prioritize, and implement solutions, from experimentation and configuration through to global rollout and impact measurement.
* Oversee the configuration and governance of operational flows and low‑code/automation tools, ensuring solutions are robust, scalable, and aligned with business goals and CX standards.
**Shape End‑to‑End Customer & Process Improvements**
* Continuously improve CEG end‑to‑end processes across the post‑booking journey to remove pain points, and improve operational performance through targeted initiatives and data driven insights.
* Own and evolve frameworks and roadmaps for how we continuously improve our internal Standard Operating Procedures (SOPs) and related processes; balancing CX/PX outcomes vs. efficiency/cost.
* Drive strategic initiatives across CEG such as improving Localization support in key growth markets, regulatory initiatives and partner closely with our commercial teams in order to improve partner/supplier pain points.
* Define clear problem statements and build business cases to define and prioritize customer/partner pain points and success metrics.
**Lead and Develop a High‑Performing Team**
* Set long‑term vision, strategy, and annual/quarterly OKRs for your team, aligning with CEG and Agoda-wide priorities.
* Manage and coach a team of project managers (and potentially people managers), building talent, capability, and succession within the Operational Excellence and Automation team.
* Provide structured feedback, mentoring, and support to enable your team’s growth and to consistently raise the bar for quality and impact.
* Build trusted relationships with senior leaders and stakeholders across CEG and other functions, effectively influencing priorities and decisions.
* Monitor project milestones, identify risks and dependencies, troubleshoot issues, and implement mitigation plans—acting at all times as the ultimate owner of the portfolio’s outcomes.
**What you’ll Need to Succeed:**
**Experience & Background**
* Freshers until 8+ years of experience in project/program management, operations, customer experience, process improvement, strategy, management consulting, or similar fields.
* Significant people leadership experience, including building and managing high‑performing teams (ideally including people managers and individual contributors).
* Proven track record of leading complex, cross‑functional initiatives from idea to implementation, with clear, measurable business impact.
* Experience working closely with Product/Technology/Data teams on technical or automation/AI-focused projects is highly advantageous.
**Technical & Analytical Skills**
* Strong analytical mindset; comfortable with numbers and quantitative problem solving. Able to define analysis structures, interpret data, challenge existing metrics, and make recommendations.
* Familiarity with data and analytics tools (e.g., SQL, Tableau, Metabase, VBA, or similar) and experience leveraging them to drive decisions.
* Comfort working with or overseeing workflow / automation / agent guidance tools, and the ability to engage in technical discussions with Product/Engineering/Data teams. Coding ability is a plus (you have to be willing to learn)
* Exposure to AI/ML‑driven solutions in an operational or CX context (e.g., chatbots, recommendation engines, routing, classification, or decision support tools) is a strong plus.
**CX, Process, and Delivery Skills**
* Demonstrated experience in process improvement and CX transformation, ideally in operations or customer support environments.
* Strong project and stakeholder management skills, with the ability to manage multiple initiatives in parallel, structure complex problems, and orchestrate cross‑functional teams.
* Experience defining and driving improvements in KPIs such as CSAT, NPS, SLAs, handle time, productivity, or cost‑to‑serve.
**Leadership, Communication & Ways of Working**
* Excellent communication and presentation skills in English, with the ability to influence and align stakeholders at all levels, including senior leadership.
* Ability to work effectively in a fast‑paced, dynamic, multicultural environment, comfortable with ambiguity and experimentation in a high‑velocity setting.
* A growth mindset and positive attitude: proactive, hands‑on, detail‑oriented, and with a strong sense of ownership and accountability.
* Eagerness to pitch new ideas, take initiative, and seek out opportunities for improvement; comfortable giving and receiving feedback.
* Professional experience with Microsoft Office tools (e.g., Excel, Word, PowerPoint). Experience with collaboration and project tracking tools is a plus.
**What we offer**
* Competitive compensation package (relocation support and visa support provided for successful overseas candidates)
* Exciting, high‑impact career opportunity with a major global OTA, including potential moves between teams and global locations. You will interact with departmental senior leadership regularly.
* Dynamic, multinational tech environment with colleagues from diverse educational and professional backgrounds.
* Continuous learning and development opportunities through corporate learning programs.
* Modern office space and convenient location at the heart of Bangkok Metropolitan, Hub of Asia.
**Please note that we may not be able to provide an immediate response or follow up on every application.**
#### Please review our Hiring Process Guidelines before your interview — click [here](https://careersatagoda.com/interview/)to learn how interviewing at Agoda works.
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
**Get to Know our Team:**The Customer Experience Group (CEG) of Agoda effectively serves our customers and partners to ensure satisfying results. This great task is accomplished with the support of our Global Service Verticals (GSV) team. We serve as the backbone for CEG’s global operations. Our team is comprised of project managers, process owners, analysts, and talent management. Together we work nonstop to improve the quality and efficiency of our customer and partner support processes.
We are a very data-driven environment, eager to move fast and learn through experimentation. A clear focus on supporting our customers and partners is bolstered by a strong, entrepreneurial culture that enriches us and Agoda’s business performance.
This role is within the **Operational Excellence and Automation team**, which is a part of CEG’s Global Service Verticals. The team focuses on driving end‑to‑end customer experience and process improvements, and scaling impact through automation, AI, and tooling across both customer-facing and agent-facing journeys.
**The Opportunity:**This role is responsible for leading a portfolio of global operational excellence and automation initiatives in the Customer Experience Group (CEG), with a focus on:
(i) automation, AI, and tooling to enhance customer and agent experience, and
(ii) process optimization and CX improvements across the post‑booking customer journey.
You will lead a high‑performing team of project managers/experts to drive measurable impact on customer satisfaction, efficiency, quality, and cost. The role combines strategic problem solving, hands‑on data-driven execution, and strong stakeholder management with both technical (Product/Tech/Data) and non-technical (Operations/Support/Commercial) teams.
**In this Role, you’ll get to:**
**Lead and Own a Portfolio of Transformational Initiatives**
* Own from end‑to‑end a collection of projects and/or areas of business in CEG (global coverage), spanning automation/AI and process excellence initiatives.
* Prioritize, plan, and drive initiatives that improve mission‑critical metrics: customer satisfaction (e.g., CSAT), service levels, automation quality, productivity, cost efficiency, and employee/agent engagement.
* Ensure CEG readiness to support Agoda’s new business and product initiatives by working closely with Product, Engineering, Data, Marketing, Strategic Partnerships, Partner Services, Finance, Legal, and other CEG teams.
**Drive Automation & AI driven solutions**
* Identify opportunities to leverage automation, AI, and tooling across customer and agent journeys (e.g., self‑service, workflow automation, AI quality testing).
* Partner with Product Management / Technology / CEG teams to design, prioritize, and implement solutions, from experimentation and configuration through to global rollout and impact measurement.
* Oversee the configuration and governance of operational flows and low‑code/automation tools, ensuring solutions are robust, scalable, and aligned with business goals and CX standards.
**Shape End‑to‑End Customer & Process Improvements**
* Continuously improve CEG end‑to‑end processes across the post‑booking journey to remove pain points, and improve operational performance through targeted initiatives and data driven insights.
* Own and evolve frameworks and roadmaps for how we continuously improve our internal Standard Operating Procedures (SOPs) and related processes; balancing CX/PX outcomes vs. efficiency/cost.
* Drive strategic initiatives across CEG such as improving Localization support in key growth markets, regulatory initiatives and partner closely with our commercial teams in order to improve partner/supplier pain points.
* Define clear problem statements and build business cases to define and prioritize customer/partner pain points and success metrics.
**Lead and Develop a High‑Performing Team**
* Set long‑term vision, strategy, and annual/quarterly OKRs for your team, aligning with CEG and Agoda-wide priorities.
* Manage and coach a team of project managers (and potentially people managers), building talent, capability, and succession within the Operational Excellence and Automation team.
* Provide structured feedback, mentoring, and support to enable your team’s growth and to consistently raise the bar for quality and impact.
* Build trusted relationships with senior leaders and stakeholders across CEG and other functions, effectively influencing priorities and decisions.
* Monitor project milestones, identify risks and dependencies, troubleshoot issues, and implement mitigation plans—acting at all times as the ultimate owner of the portfolio’s outcomes.
**What you’ll Need to Succeed:**
**Experience & Background**
* At least 8–10+ years of experience in project/program management, operations, customer experience, process improvement, strategy, management consulting, or similar fields.
* Significant people leadership experience, including building and managing high‑performing teams (ideally including people managers and individual contributors).
* Proven track record of leading complex, cross‑functional initiatives from idea to implementation, with clear, measurable business impact.
* Experience working closely with Product/Technology/Data teams on technical or automation/AI-focused projects is highly advantageous.
**Technical & Analytical Skills**
* Strong analytical mindset; comfortable with numbers and quantitative problem solving. Able to define analysis structures, interpret data, challenge existing metrics, and make recommendations.
* Familiarity with data and analytics tools (e.g., SQL, Tableau, Metabase, VBA, or similar) and experience leveraging them to drive decisions.
* Comfort working with or overseeing workflow / automation / agent guidance tools, and the ability to engage in technical discussions with Product/Engineering/Data teams. Coding ability is a plus (you have to be willing to learn)
* Exposure to AI/ML‑driven solutions in an operational or CX context (e.g., chatbots, recommendation engines, routing, classification, or decision support tools) is a strong plus.
**CX, Process, and Delivery Skills**
* Demonstrated experience in process improvement and CX transformation, ideally in operations or customer support environments.
* Strong project and stakeholder management skills, with the ability to manage multiple initiatives in parallel, structure complex problems, and orchestrate cross‑functional teams.
* Experience defining and driving improvements in KPIs such as CSAT, NPS, SLAs, handle time, productivity, or cost‑to‑serve.
**Leadership, Communication & Ways of Working**
* Excellent communication and presentation skills in English, with the ability to influence and align stakeholders at all levels, including senior leadership.
* Ability to work effectively in a fast‑paced, dynamic, multicultural environment, comfortable with ambiguity and experimentation in a high‑velocity setting.
* A growth mindset and positive attitude: proactive, hands‑on, detail‑oriented, and with a strong sense of ownership and accountability.
* Eagerness to pitch new ideas, take initiative, and seek out opportunities for improvement; comfortable giving and receiving feedback.
* Professional experience with Microsoft Office tools (e.g., Excel, Word, PowerPoint). Experience with collaboration and project tracking tools is a plus.
**What we offer**
* Competitive compensation package (relocation support and visa support provided for successful overseas candidates)
* Exciting, high‑impact career opportunity with a major global OTA, including potential moves between teams and global locations. You will interact with departmental senior leadership regularly.
* Dynamic, multinational tech environment with colleagues from diverse educational and professional backgrounds.
* Continuous learning and development opportunities through corporate learning programs.
* Modern office space and convenient location at the heart of Bangkok Metropolitan, Hub of Asia.
#### Please review our Hiring Process Guidelines before your interview — click [here](https://careersatagoda.com/interview/)to learn how interviewing at Agoda works.
### **Discover more about working at Agoda**
* Agoda Careers[https://careersatagoda.com](https://careersatagoda.com/)
* Facebook[https://www.facebook.com/agodacareers/](https://www.facebook.com/agodacareers/)
* LinkedIn[https://www.linkedin.com/company/agoda](https://www.linkedin.com/company/agoda)
* YouTube[https://www.youtube.com/agodalife](https://www.youtube.com/agodalife)
**Equal Opportunity Employer**
At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our [privacy policy](https://careersatagoda.com/privacy-statement).
## Apply Now
Associate Director / Principal Project Manager / Senior Project Manager, Operational Excellence & Automation team, Customer Experience Group (Based in Bangkok, Thailand | Relocation Provided)
+93
This role is based in Bangkok, are you willing to relocate? (Relocation provided)
How many years of relevant full-time experience do you have? (Excluding internship)
Which statement best describes your experience with data analysis and visualization tools, for example, SQL / Tableau / ClickView / SAAS / Google Analytics / VBA...?
Are you presently employed by any company within the Booking Holdings group, including but not limited to Kayak, OpenTable, Booking.com, Rental Cars, RocketMiles, FareHarbor, HotelsCombined, CheapFlights, Momondo, Priceline, or Getaroom?
In which country/region are you currently based?
How did you hear about this job?
To avoid actual or perceived impairment of our parent company’s independent auditor – Deloitte and to comply with applicable regulations of Securities and Exchange Commission of the United States, we need to seek approvals from our parent company before starting the interview process. With this, please confirm if you are currently or formerly have been associated with Deloitte or any of its subsidiary entities at any time including but not limited to any time as a direct employee, director, contractor, major shareholder, intern etc.?
Email me about other job openings within the Booking Holding’s entities and recruitment-related newsletters

By submitting your Application you confirm you have read and agreed to Agoda applicants [Privacy statement](https://careersatagoda.com/privacy-statement/).
We are looking for an Associate Director to join the largest and fastest growing online hotel booking platform in Asia based in Bangkok, Thailand. Agoda is a strongly data driven organization: as an Associate Director, your insights will impact strategic and tactical decisions driving business growth.
**Responsibilities:**
As a pivotal leader in Data Analytics, you will drive transformative business impact by leading a team to deliver strategic, action-oriented insights. Your role is crucial in shaping data-driven decisions that enhance Agoda’s competitive edge and operational efficiency.
**Strategic Leadership:**
* Spearhead analytical projects that align with stakeholder needs, from problem definition to insightful communication of results, influencing key areas like Marketing, Product, and Partner Services.
* Lead initiatives such as predictive modeling to optimize customer wait times and call demand, customer segmentation for personalized service, and the creation of innovative dashboards for business intelligence.
**Business Impact:**
* Collaborate with stakeholders to uncover business opportunities, leveraging data to inform strategic decision-making.
* Proactively prioritize business strategies through insightful data analysis, driving growth and efficiency.
* Ensure timely, error-free delivery of analytical outputs, enhancing decision-making processes across the organization.
**Team Excellence:**
* Guide your team in defining business problems, extracting and analyzing data, and presenting findings through compelling visualizations.
* Balance multiple priorities, maintaining clear communication with stakeholders on progress and delivery timelines.
* Strengthen team resilience, mitigating risks of process or system failures.
* Mentor and develop team members, fostering a culture of continuous improvement and career growth.
**Qualifications and Experience**
* Bachelor’s degree in mathematics, statistics, data science, computer sciences, engineering or a related degree program with outstanding academic results
* 8+ years of relevant experience, including 4+ years of experience as a people manager
* SQL proficiency: can extract data from large databases using SQL to develop data queries
* Excellent problem-solving skills including the ability to analyze and resolve complex problems
* Strong business sense
* Excellent communication and comprehension skills: confident communicating with people of differing levels of seniority, analytical understanding and from a wide variety of backgrounds
* Organized and structured: can manage multiple, competing priorities and deliver results under tight deadlines
* Fluent in English both spoken and written – additional languages are a plus
**Attitude**
* Curious, proactive, practical and solution-oriented with “Get it done!” attitude
* Data savvy and love crunching numbers: love the idea of working in an international and multicultural company, analyzing billions of actions from millions of travelers choosing from thousands of hotels
* Interested in telling an impactful story with analysis and smart data visualization, not just number crunch
* Able to work in a highly multi-cultural team
* Attentive to detail and committed to data integrity
* Aware of the importance of discretion, confidentiality, and ethical behavior
**What we offer**
* Be part of a dynamic and exciting data-driven multinational team in a successful and fast-growing tech company
* A clearly defined career path will help you to continuously develop your skills.
* The chance to propose ideas to improve operations based on data and have an impact on the customer experience
* Benefit:
* Relocation package for employees joining from abroad
* International health insurance
* Annual performance bonus
* Parking fees reimburse
* Discount for Agoda employee booking on Agoda.com
Job Description
* Collaborate with cross-functional teams to identify and prioritize business opportunities that can be addressed through data-driven solutions
* Extract insights from large and complex datasets using a variety of tools and techniques
* Develop and deploy predictive models and algorithms using statistical AI/machine learning, deep learning and generative AI modeling
* Present findings and recommendations to stakeholders in a clear and compelling manner
* Implement data-driven solutions in various environments, including integration with existing systems and processes
* Stay up to date on the latest development in data science and bring new idea and technology to the team
* Monitor the performance of deployed models together with algorithms and continuously improve model accuracy over time
Qualifications
* Bachelor’s or Master’s degree in data science, Computer Science, Statistics, or related field
* 4+ years of experience as a Data Scientist, with a focus on industries
* Descriptive Analytics
* Predictive & Prescriptive Analytics (Machine learning, Forecasting, Optimization, choosing the best path)
* Strong programming skills in Python and SQL along with libraries and frameworks for machine learning and statistical test, and their variation among databases
* Experience with statistical and machine learning techniques
* Proficiency in optimizing large, complicated SQL statements and code versioning tools such as Git, Mercurial, SVN or others
* Experience with data visualization tools such as Looker Studio, Tableau, and Power BI
* Strong problem-solving and communication skills
* Experience with Cloud technology and databases (Cloud AWS, Azure, GCP)
* Extensive knowledge of Customer relationship management, Customer experience, Next best action, Credit scoring, and Insight & pattern discovery
Agoda’s Customer Experience Group (CEG) is a large, globally distributed operation serving millions of customers through thousands of agents across owned sites and BPO partners. This role leads the Enablement Team Engine at the heart of CEG, the three interconnected functions that detect performance gaps, build capability, and drive adoption at scale. Talent Development, Quality Assurance and Change & Communications teams are all part of this function.
With generative AI reshaping how we learn and work, QA automation raising the bar on insight quality, and major platform migrations underway in 2026, this is a pivotal moment to shape how 3,000+ agents and leaders grow, perform, and change.
**What You’ll Do**:
**Strategic Leadership**
* Set the vision and multi-year roadmap for Talent Development, Quality Assurance, and Change & Communications, ensuring they operate as one integrated Enablement engine aligned to CEG business priorities and OKRs.
* Champion the adoption of generative AI across learning, QA, and communications workflows, and lead the function through significant platform migrations and operational transformation.
**Talent Development**
* Own the end-to-end learning architecture, onboarding, continuous learning, leadership development, and specialised upskilling, and drive measurable capability uplift using data from QA and operations to iterate fast.
* Embed coaching frameworks that empower leaders to develop their teams day-to-day, and partner with HR, Operations, and Product to build capability ahead of demand.
**Quality Assurance**
* Lead a QA function that goes beyond scoring, build frameworks that generate actionable behavioural and performance insights, drive automation at scale, and establish calibration processes that ensure consistency across owned sites and BPO partners.
* Use root-cause analysis to influence process, product, and policy decisions upstream, not just to report scores.
**Change & Communications**
* Lead CEG’s change management capability for major transformations, build structured frameworks covering impact assessment, adoption tracking, and resistance management as standard practice across the organisation.
* Own CEG’s internal communications strategy: leadership messaging, channel management, engagement programmes, and knowledge architecture that keeps a distributed global workforce informed and aligned.
**People Leadership**
* Lead, develop, and inspire a team of 140 across three sub-functions, coaching direct reports to operate with strategic independence and building a high-performance culture with clear accountability at every level.
* Drive team engagement and retention; advocate actively for your people’s growth and next career moves.
**Stakeholder Engagement**
* Act as a trusted partner to CEG Operations, HR, Product, and Technology leadership, translating Enablement outputs into business impact and representing the function at senior leadership level.
* Manage BPO partner relationships to ensure Enablement standards are consistently embedded beyond Agoda’s owned sites.
**What We’re Looking For:**
**Required Experience**
* 10+ years of progressive experience in Learning & Development, Quality, or Organisational Effectiveness, with at least 5 years in a senior leadership role managing multi-functional teams.
* Demonstrated track record leading at least two of the three disciplines (TD, QA, Change & Communications) in a large, complex, customer-facing environment.
* Experience designing and scaling learning programmes, QA frameworks, or change initiatives in a contact centre, BPO-managed, or global operations context.
* Strong data orientation, you use metrics to make decisions, evaluate impact, and challenge assumptions, not just to report activity.
* Proven ability to lead through ambiguity and deliver in a high-velocity, iterative environment; comfortable with fast change and imperfect information.
* Excellent communication and influencing skills, able to engage credibly at C-suite level and on the contact centre floor.
* Experience managing or partnering with BPO / outsourced operations is strongly preferred.
**Preferred / Nice-to-Haves**
* Experience with generative AI tools applied to learning design, QA automation, or communications.
* Background in travel tech, e-commerce, or other high-volume digital consumer businesses.
* Familiarity with knowledge management systems and content governance in large-scale operations.
**Why Agoda**
* Scale that matters, your work shapes the capability and performance of thousands of customer-facing professionals across a global operation.
* A data-first, fast-iteration culture where ideas are tested, results are measured, and good work is recognized, no politics, no bureaucracy for its own sake.
* Access to the resources, best practices, and talent networks of Booking Holdings, one of the world’s leading technology companies.
* A genuinely diverse, collaborative team spanning dozens of nationalities, with a Bangkok Operational HQ that is a hub of energy, innovation, and opportunity.
* Competitive compensation, comprehensive benefits, and real scope to grow into broader CEG, Agoda or Booking Holdings leadership.
Agoda’s Customer Experience Group (CEG) is a large, globally distributed operation serving millions of customers through thousands of agents across owned sites and BPO partners. This role leads the Enablement Team Engine at the heart of CEG, the three interconnected functions that detect performance gaps, build capability, and drive adoption at scale. Talent Development, Quality Assurance and Change & Communications teams are all part of this function.
With generative AI reshaping how we learn and work, QA automation raising the bar on insight quality, and major platform migrations underway in 2026, this is a pivotal moment to shape how 3,000+ agents and leaders grow, perform, and change.
**What You’ll Do**:
**Strategic Leadership**
* Set the vision and multi-year roadmap for Talent Development, Quality Assurance, and Change & Communications, ensuring they operate as one integrated Enablement engine aligned to CEG business priorities and OKRs.
* Champion the adoption of generative AI across learning, QA, and communications workflows, and lead the function through significant platform migrations and operational transformation.
**Talent Development**
* Own the end-to-end learning architecture, onboarding, continuous learning, leadership development, and specialised upskilling, and drive measurable capability uplift using data from QA and operations to iterate fast.
* Embed coaching frameworks that empower leaders to develop their teams day-to-day, and partner with HR, Operations, and Product to build capability ahead of demand.
**Quality Assurance**
* Lead a QA function that goes beyond scoring, build frameworks that generate actionable behavioural and performance insights, drive automation at scale, and establish calibration processes that ensure consistency across owned sites and BPO partners.
* Use root-cause analysis to influence process, product, and policy decisions upstream, not just to report scores.
**Change & Communications**
* Lead CEG’s change management capability for major transformations, build structured frameworks covering impact assessment, adoption tracking, and resistance management as standard practice across the organisation.
* Own CEG’s internal communications strategy: leadership messaging, channel management, engagement programmes, and knowledge architecture that keeps a distributed global workforce informed and aligned.
**People Leadership**
* Lead, develop, and inspire a team of 140 across three sub-functions, coaching direct reports to operate with strategic independence and building a high-performance culture with clear accountability at every level.
* Drive team engagement and retention; advocate actively for your people’s growth and next career moves.
**Stakeholder Engagement**
* Act as a trusted partner to CEG Operations, HR, Product, and Technology leadership, translating Enablement outputs into business impact and representing the function at senior leadership level.
* Manage BPO partner relationships to ensure Enablement standards are consistently embedded beyond Agoda’s owned sites.
**What We’re Looking For:**
**Required Experience**
* 10+ years of progressive experience in Learning & Development, Quality, or Organisational Effectiveness, with at least 5 years in a senior leadership role managing multi-functional teams.
* Demonstrated track record leading at least two of the three disciplines (TD, QA, Change & Communications) in a large, complex, customer-facing environment.
* Experience designing and scaling learning programmes, QA frameworks, or change initiatives in a contact centre, BPO-managed, or global operations context.
* Strong data orientation, you use metrics to make decisions, evaluate impact, and challenge assumptions, not just to report activity.
* Proven ability to lead through ambiguity and deliver in a high-velocity, iterative environment; comfortable with fast change and imperfect information.
* Excellent communication and influencing skills, able to engage credibly at C-suite level and on the contact centre floor.
* Experience managing or partnering with BPO / outsourced operations is strongly preferred.
**Preferred / Nice-to-Haves**
* Experience with generative AI tools applied to learning design, QA automation, or communications.
* Background in travel tech, e-commerce, or other high-volume digital consumer businesses.
* Familiarity with knowledge management systems and content governance in large-scale operations.
**Why Agoda**
* Scale that matters, your work shapes the capability and performance of thousands of customer-facing professionals across a global operation.
* A data-first, fast-iteration culture where ideas are tested, results are measured, and good work is recognized, no politics, no bureaucracy for its own sake.
* Access to the resources, best practices, and talent networks of Booking Holdings, one of the world’s leading technology companies.
* A genuinely diverse, collaborative team spanning dozens of nationalities, with a Bangkok Operational HQ that is a hub of energy, innovation, and opportunity.
* Competitive compensation, comprehensive benefits, and real scope to grow into broader CEG, Agoda or Booking Holdings leadership.
The Customer Experience Specialist responds to customer questions, messages, emails, and comments across all channels and helps create a standard customer response manual. The role also supports product communication packages and user manuals, communicates with customers on behalf of other teams, and analyzes customer inquiries to recommend product improvements to the Product Owner.
The successful candidate has a bachelor’s degree or higher in Finance, Economics, or a related field, understands stocks, mutual funds, and cryptocurrency, and holds an IC License. Prior investment customer service experience is required, along with effective communication in Thai and English, creativity, problem-solving, empathy, and the ability to multitask and work efficiently under pressure.