The Finance Director serves as the strategic business partner to the Country General Manager and regional leadership, driving sustainable growth and value creation. The role leads financial planning and analysis, business partnering, commercial deal evaluation, and financial reporting while ensuring strong financial controls and operational excellence. Responsibilities include leading budgeting and forecasting, supporting strategic initiatives and artist investments, and overseeing accounting, treasury, tax, and compliance. The position requires a strategic leader to manage the country finance function, drive process improvements, and ensure adherence to IFRS and local regulatory requirements.
This role serves as the Southeast Asia Field Marketing Specialist, focusing on Indonesia and Thailand. The position involves building and executing field marketing strategies to drive product consideration and adoption through integrated go-to-market programs. The specialist partners with country sales and marketing leadership to deepen target-account engagement by industry and segment. Responsibilities include executing account-based programs, managing paid media and content syndication, coordinating content partnerships, and developing country-specific demand generation campaigns. The role also supports cross-SEA initiatives, such as AI-related marketing campaigns, and requires managing program logistics and analyzing data from marketing systems to track ROI.
This role involves executing impactful marketing campaigns for business partners to boost their business and reach new heights. The position requires managing the end-to-end execution of partner campaigns, collaborating on creative campaign materials, and operating advanced marketing platforms like Iterable and Builder.io. The ideal candidate must have a passion for creating campaigns that directly impact partner business growth and possess strong analytical skills to interpret campaign data and performance metrics.
This Associate Director role leads the project management team for the B2B Partnerships and Automation team within the Customer Experience Group. The position involves setting direction and raising delivery standards for a portfolio covering automation, AI, and tooling that improve customer and agent experience, as well as process optimization across the post-booking journey. The role requires combining strategic problem solving, hands-on data-driven execution, and senior stakeholder management to translate business needs into deliverable work. The team drives end-to-end customer experience and process improvements, scaling impact through automation, AI, and tooling across customer-facing and agent-facing journeys.
This role involves managing month-end, quarter-end, and year-end closing processes to ensure accurate accounting and report generation. The position requires reviewing Profit & Loss and Balance Sheet reconciliations, analyzing financial information for unusual transactions, and preparing audit support. Additionally, the role includes reviewing transfer pricing documentation and acting as a local finance point of contact for SEA Finance and engagement teams regarding management reporting, revenue recognition, and budgeting.
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
**Get to know our team**
Agoda has taken many great strides in recent years, expanding our reach around the globe as well as our list of travel products. A critical driver of this success has been the Agoda Finance team. We keep a steady hand on maintaining day-to-day financial operations while also keeping an eye out for future opportunities.
Within Finance, the Payout team manages large-scale, high-volume payments to hotel partners and other suppliers, ensuring that Agoda’s obligations are met accurately and on time. We balance risk management with continued innovation and growth, and we serve as a partner and enabler for teams across the company. With experimentation and data analysis deeply ingrained in our culture, we provide the strategic insights Agoda’s business leaders need to push into new territories in sustainable and scalable ways.
We also prioritize career development in Agoda Finance. Every function within the team has a well-defined career track with clear goals and development targets each step of the way.
**In this role, you’ll get to**
* Perform day-to-day accounts payable and payout operations in a high-volume environment
* Execute and review month-end closing activities for AP-related accounts (e.g., accruals, journal entries, reconciliations) and ensure all deadlines are met.
* Prepare and review account reconciliations, investigate discrepancies, and resolve issues in a timely manner, including complex or unusual cases that require deeper analysis.
* Monitor accounting and associated IT systems to ensure accurate creation and maintenance of creditors, GL accounts, and booking system interdependencies, raising system or data issues with relevant stakeholders when needed..
* Provide support in transactions processing (including review & approval) particularly for more complex transactions.
* Drive or support continuous process improvement, project, ad hoc request, automation, and other quality initiatives within the P2P area including identifying pain points, proposing solutions, and helping implement changes alongside Finance Operations, Tech, Product, and other teams.
* Ensure that all processes and documentation comply with internal controls, SOX requirements, and relevant accounting policies; proactively highlight control gaps or risks and support remediation activities.
* Build effective partnerships with stakeholders across and beyond Finance (e.g.,Supply, Treasury, Tax, Product, Customer Service),ensuring issues are clearly communicated and resolved with satisfactory outcomes.
* Support the team in handling payment-related queries from internal and external stakeholders with a strong service mindset.
* Contribute to the overall management and development of the P2P area, including supporting team-level goals, documentation, knowledge sharing, and cross-training.
* Keep up to date on new central bank and payment-related regulations that may impact payout processes, and support translating regulatory requirements into operational changes where needed.
**What you’ll need to succeed**
* Bachelor’s degree in Accounting, or a related field.
* Minimum 6 years’ experience in Accounts Payable, Accounting or related field
* Experience in a multinational company is required; experience in the travel or e-commerce industry is a plus.
* Strong understanding of end-to-end AP processes, month-end close, journal entries, and balance sheet reconciliations, with a proven ability to deliver accurate results within tight deadlines.
* Demonstrated experience working with internal controls and compliance frameworks (e.g., SOX), including an understanding of segregation of duties and control design in AP processes.
* Strong interpersonal and team working skills with the ability to collaborate, influence, and partner effectively with stakeholders across Finance and non-Finance teams.
* Strong analytical and problem-solving skills, including the ability to identify root causes, and propose practical with data-driven solutions.
* Proficiency in MS Office applications, especially Excel (e.g., data analysis, reconciliations).
* Dynamic, energetic, and able to prioritize and adapt to a fast-paced environment
* Strong communication skills in English, both written and verbal.
**It’s great if you have**
* Hands-on experience with a major ERP system (Oracle is preferred); experience with other large-scale ERPs (e.g., SAP) is also valuable.
* Experience in AP or payout operations within an online travel agency, e-commerce, or other digital business.
* Exposure to process improvement methodologies (e.g., Lean, Six Sigma) or finance transformation/automation projects (e.g., ERP implementations, robotic process automation).
* Familiarity with payment and banking platforms, virtual cards, or other alternative payout methods.
#### Please review our Hiring Process Guidelines before your interview — click [here](https://careersatagoda.com/interview/)to learn how interviewing at Agoda works.
### **Discover more about working at Agoda**
* Agoda Careers[https://careersatagoda.com](https://careersatagoda.com/)
* Facebook[https://www.facebook.com/agodacareers/](https://www.facebook.com/agodacareers/)
* LinkedIn[https://www.linkedin.com/company/agoda](https://www.linkedin.com/company/agoda)
* YouTube[https://www.youtube.com/agodalife](https://www.youtube.com/agodalife)
**Equal Opportunity Employer**
At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our [privacy policy](https://careersatagoda.com/privacy-statement).
**Disclaimer**
We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
**The Opportunity**
The Performance Marketing team is looking for a strategic and data-driven Senior Manager to lead the marketing function for one of Agoda’s most strategic partnerships, owning the P&L, leading a team, and driving partnership strategy.
This partnership generates millions in annual revenue across multiple whitelabel brands serving millions of travelers globally.
This position sits at the intersection of strategic thinking and operational excellence — someone who can lead a team, shape marketing strategy, influence partnership direction, and drive measurable business impact through data-driven decision-making and complex stakeholder management.
We’re looking for a proven leader who thrives in ambiguity, builds clarity through frameworks, and can lead complex cross-functional initiatives with discipline and influence, earning strong stakeholder trust and executive confidence.
As a key player in the marketing and partnership ecosystem, you will work closely with partner marketing leadership, regional business development teams, and Agoda’s commercial and product teams to ensure marketing strategies align with business priorities and contribute directly to revenue goals. You’ll be responsible for end-to-end marketing leadership for the partnership.
**What Makes This Role Unique**
**Scale & Impact**
* Own a full P&L for a multi-million dollar partnership
* Direct control over budget allocation and investment levels across channels
* Your optimization decisions drive both immediate ROI and long-term partnership health
**Strategic Complexity**
* Manage multiple brands with different customer profiles
* Navigate the intersection of B2B partnership management and B2C performance marketing
* Balance partner relationships with data-driven optimization
* Influence partner marketing strategy while ensuring Agoda profitability targets
**Channel Mastery & Technical Growth**
**You’ll oversee the full marketing funnel:**
* Metasearch (Google Hotel Ads, TripAdvisor, Trivago, Kayak) — optimize bidding strategies, feed management, price competitiveness
* Paid Search (Google Ads, Bing) — keyword strategy, campaign structure, budget optimization
* App Marketing (Google ACi, Apple ASA) — drive app adoption in key markets
* Emerging Channels (SEO, email/CRM, customer marketing) — build new growth drivers
* Advanced SQL for booking analysis and channel performance tracking
* A/B testing and experimentation methodology with clear measurement frameworks
* Marketing analytics including attribution modeling and incrementality measurement
**Cross-Cultural Collaboration**
* Weekly syncs with partner marketing team
* Joint planning and collaborative problem-solving
* Navigate cultural nuances in partnership management
**Key Responsibilities**
1. Team Leadership & Development
* Manage, mentor, and develop a team of 2-3 marketing specialists
* Set team priorities and OKRs aligned to partnership goals
* Conduct performance reviews and career development conversations
* Foster a culture of experimentation, learning, and accountability
2. Strategic Marketing Leadership & P&L Ownership
* Set overall marketing strategy and influence ROI targets; optimize investment levels to ensure we hit partnership goals
* Guide team on channel strategies and ensure execution excellence
* Own the full marketing P&L for the partnership
* Design experimentation roadmap to validate strategic hypotheses
* Monitor channel health and guide team to drill into anomalies or opportunities
* Oversee dashboard/reporting development and team analytics capability
3. Analytics Strategy & Insights
* Define analytics roadmap and experimentation strategy for the team
* Write SQL queries to answer strategic business questions and guide team on complex analysis
* Guide team on measurement frameworks and experiment design
* Synthesize insights into executive-ready recommendations with business impact quantification
* Build team capability in analytics and experimentation
4. Strategic Planning & Executive Stakeholder Management
* Develop annual marketing roadmap and quarterly plans aligned to partnership goals
* Lead weekly syncs with partner marketing leadership
* Present quarterly business reviews to Agoda leadership (Director/VP level)
* Own the annual planning process and budget allocation across channels
* Partner with Agoda’s commercial and product teams on partnership optimization
* Pitch strategic initiatives to partner executives and navigate differing viewpoints with influence and data
5. Program & Project Management
* Lead large, multi-workstream initiatives end-to-end
* Build detailed project plans with risk mitigation and milestone tracking
* Establish governance cadence and reporting mechanisms
* Ensure disciplined execution across markets and teams
**Requirements**
We’re looking for candidates who demonstrate:
1. Analytical & Technical Skills
* SQL proficiency (daily usage for analysis; comfortable working with multiple tables and complex joins)
* Strong analytical thinking with ability to translate data into actionable insights
* Comfort with marketing analytics tools (Google Ads, attribution platforms, dashboards)
* Bonus: Experience with experimentation design and statistical analysis
* 7-10+ years in marketing, growth, or analytics roles
2. Marketing Channel Knowledge
* Understanding of performance marketing fundamentals (PPC, metasearch, app marketing, or SEO)
* Experience optimizing marketing campaigns toward ROI/profitability targets
* Familiarity with attribution models and incrementality measurement
* Background in digital marketing, growth marketing, or marketing analytics preferred
3. Leadership & Stakeholder Management
* 5+ years people management experience or demonstrated team leadership
* Ability to influence without direct authority in a matrix organization
* Executive communication skills — comfortable presenting to VP/Director level stakeholders
* Required: Complex stakeholder management including partner relationships at senior levels
* Cultural sensitivity for cross-border collaboration
4. Execution Excellence
* Exceptional project management discipline
* Ability to manage multiple concurrent initiatives
* Strong attention to detail without losing strategic altitude
5. Business Orientation
* Understands P&L drivers and growth mechanics
* Makes data-informed decisions
* Focused on impact, not activity
**What We Offer**
Ownership & Impact
* You’re not executing someone else’s strategy — you’re owning the outcomes
* Test new ideas, run experiments, see direct impact on partnership performance
* High visibility to leadership; your metrics are partnership KPIs
Learning Environment
* Work with Agoda’s best-in-class marketing practices
* Experimentation culture with clear measurement and learning
* Complex, ambiguous problems that build problem-solving skills
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
**The Opportunity**
The Performance Marketing team is looking for a strategic and data-driven Senior Manager to lead the marketing function for one of Agoda’s most strategic partnerships, owning the P&L, leading a team, and driving partnership strategy.
This partnership generates millions in annual revenue across multiple whitelabel brands serving millions of travelers globally.
This position sits at the intersection of strategic thinking and operational excellence — someone who can lead a team, shape marketing strategy, influence partnership direction, and drive measurable business impact through data-driven decision-making and complex stakeholder management.
We’re looking for a proven leader who thrives in ambiguity, builds clarity through frameworks, and can lead complex cross-functional initiatives with discipline and influence, earning strong stakeholder trust and executive confidence.
As a key player in the marketing and partnership ecosystem, you will work closely with partner marketing leadership, regional business development teams, and Agoda’s commercial and product teams to ensure marketing strategies align with business priorities and contribute directly to revenue goals. You’ll be responsible for end-to-end marketing leadership for the partnership.
**What Makes This Role Unique**
**Scale & Impact**
* Own a full P&L for a multi-million dollar partnership
* Direct control over budget allocation and investment levels across channels
* Your optimization decisions drive both immediate ROI and long-term partnership health
**Strategic Complexity**
* Manage multiple brands with different customer profiles
* Navigate the intersection of B2B partnership management and B2C performance marketing
* Balance partner relationships with data-driven optimization
* Influence partner marketing strategy while ensuring Agoda profitability targets
**Channel Mastery & Technical Growth**
**You’ll oversee the full marketing funnel:**
* Metasearch (Google Hotel Ads, TripAdvisor, Trivago, Kayak) — optimize bidding strategies, feed management, price competitiveness
* Paid Search (Google Ads, Bing) — keyword strategy, campaign structure, budget optimization
* App Marketing (Google ACi, Apple ASA) — drive app adoption in key markets
* Emerging Channels (SEO, email/CRM, customer marketing) — build new growth drivers
* Advanced SQL for booking analysis and channel performance tracking
* A/B testing and experimentation methodology with clear measurement frameworks
* Marketing analytics including attribution modeling and incrementality measurement
**Cross-Cultural Collaboration**
* Weekly syncs with partner marketing team
* Joint planning and collaborative problem-solving
* Navigate cultural nuances in partnership management
**Key Responsibilities**
1. Team Leadership & Development
* Manage, mentor, and develop a team of 2-3 marketing specialists
* Set team priorities and OKRs aligned to partnership goals
* Conduct performance reviews and career development conversations
* Foster a culture of experimentation, learning, and accountability
2. Strategic Marketing Leadership & P&L Ownership
* Set overall marketing strategy and influence ROI targets; optimize investment levels to ensure we hit partnership goals
* Guide team on channel strategies and ensure execution excellence
* Own the full marketing P&L for the partnership
* Design experimentation roadmap to validate strategic hypotheses
* Monitor channel health and guide team to drill into anomalies or opportunities
* Oversee dashboard/reporting development and team analytics capability
3. Analytics Strategy & Insights
* Define analytics roadmap and experimentation strategy for the team
* Write SQL queries to answer strategic business questions and guide team on complex analysis
* Guide team on measurement frameworks and experiment design
* Synthesize insights into executive-ready recommendations with business impact quantification
* Build team capability in analytics and experimentation
4. Strategic Planning & Executive Stakeholder Management
* Develop annual marketing roadmap and quarterly plans aligned to partnership goals
* Lead weekly syncs with partner marketing leadership
* Present quarterly business reviews to Agoda leadership (Director/VP level)
* Own the annual planning process and budget allocation across channels
* Partner with Agoda’s commercial and product teams on partnership optimization
* Pitch strategic initiatives to partner executives and navigate differing viewpoints with influence and data
5. Program & Project Management
* Lead large, multi-workstream initiatives end-to-end
* Build detailed project plans with risk mitigation and milestone tracking
* Establish governance cadence and reporting mechanisms
* Ensure disciplined execution across markets and teams
**Requirements**
We’re looking for candidates who demonstrate:
1. Analytical & Technical Skills
* SQL proficiency (daily usage for analysis; comfortable working with multiple tables and complex joins)
* Strong analytical thinking with ability to translate data into actionable insights
* Comfort with marketing analytics tools (Google Ads, attribution platforms, dashboards)
* Bonus: Experience with experimentation design and statistical analysis
* 7-10+ years in marketing, growth, or analytics roles
2. Marketing Channel Knowledge
* Understanding of performance marketing fundamentals (PPC, metasearch, app marketing, or SEO)
* Experience optimizing marketing campaigns toward ROI/profitability targets
* Familiarity with attribution models and incrementality measurement
* Background in digital marketing, growth marketing, or marketing analytics preferred
3. Leadership & Stakeholder Management
* 5+ years people management experience or demonstrated team leadership
* Ability to influence without direct authority in a matrix organization
* Executive communication skills — comfortable presenting to VP/Director level stakeholders
* Required: Complex stakeholder management including partner relationships at senior levels
* Cultural sensitivity for cross-border collaboration
4. Execution Excellence
* Exceptional project management discipline
* Ability to manage multiple concurrent initiatives
* Strong attention to detail without losing strategic altitude
5. Business Orientation
* Understands P&L drivers and growth mechanics
* Makes data-informed decisions
* Focused on impact, not activity
**What We Offer**
Ownership & Impact
* You’re not executing someone else’s strategy — you’re owning the outcomes
* Test new ideas, run experiments, see direct impact on partnership performance
* High visibility to leadership; your metrics are partnership KPIs
Learning Environment
* Work with Agoda’s best-in-class marketing practices
* Experimentation culture with clear measurement and learning
* Complex, ambiguous problems that build problem-solving skills
#London #Paris #Berlin #Warsaw #Dublin #Zurich #Lisbon #StLouis #Cracow #Prague #Budapest #Manchester #Rome #Brussels #Frankfurt #Copenhagen #Wroclaw #Munich #Milan #Barcelona #Johannesburg #Bengaluru #Delhi #Hyderabad #PunePimpriChinchwad #Mumbai #Chennai #Singapore #Noida #Randstad #Jakarta #Kolkata #Manila #KualaLumpur #Shanghai #TelAviv #HongKong #Bangkok #Ahmedabad #Coimbatore #SouthKorea #Vietnam #NewYorkCity #SanFranciscoBay #DallasFortWorth #WashingtonDCBaltimore #Chicago #LosAngeles #Atlanta #Boston #Seattle #Austin #Charlotte #Philadelphia #Houston #Denver #Phoenix #MinneapolisStPaul #Nashville #Pittsburgh #KansasCity #Detroit #Vancouver #Montreal #SanDiego #TampaBay #Portland #Orlando #Columbus #SaltLakeCity #Cleveland #Cincinnati #Indianapolis #Toronto #SaoPaulo #Chile #BuenosAires #RioDeJaneiro #Peru #Colombia #SaudiArabia #UAE #Nigeria #CostaRica #Calgary #BeloHorizonte #Campinas
#PricingStrategy #revenue #P&L #MSE #MetaSearchEngine #dataanalysis #SQL #dataanalytics #analytics #datamining #datascience #tableau #analyticalskills #datavisualization #databases #businessanalysis #businessintelligence #machinelearning #statistics #microsoft #powerbi #PerformanceMarketing
#Travel #Tech
#### Please review our Hiring Process Guidelines before your interview — click [here](https://careersatagoda.com/interview/)to learn how interviewing at Agoda works.
### **Discover more about working at Agoda**
* Agoda Careers[https://careersatagoda.com](https://careersatagoda.com/)
* Facebook[https://www.facebook.com/agodacareers/](https://www.facebook.com/agodacareers/)
* LinkedIn[https://www.linkedin.com/company/agoda](https://www.linkedin.com/company/agoda)
* YouTube[https://www.youtube.com/agodalife](https://www.youtube.com/agodalife)
**Equal Opportunity Employer**
At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For details please read our [privacy policy](https://careersatagoda.com/privacy-statement).
**Disclaimer**
We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.
## Apply Now
Senior Manager, Marketing Analytics (Bangkok-based, relocation provided)
+1
LinkedIn
This position is based in Bangkok and requires full-time, on-site work. Are you willing and able to relocate to Bangkok for this role, if offered the position? (Hybrid - 2 days WFH, 3 days in office)
Have you completed Alooba test from Agoda in the last 6 months?
How many years of relevant full-time experience do you have? (Excluding internship)
Which statement fits best to describe your experience with any of the following: SQL / Tableau/ Power BI/ Looker?
What is your salary expectation in THB monthly?
In which country/region are you currently based?
Are you presently employed by any company within the Booking Holdings group, including but not limited to Kayak, OpenTable, Booking.com, Rental Cars, RocketMiles, FareHarbor, HotelsCombined, CheapFlights, Momondo, Priceline, or Getaroom?
How did you hear about this job?
Preferred First Name
Do you agree to Agoda’s use of personal data from your application to improve our recruitment experience? We may collaborate and share your data with third-party providers for recruitment purposes and you may ask to remove your data at any time.
We collect your gender information for diversity, equity & inclusion monitoring purposes. It is entirely voluntary to answer the question below. By choosing “prefer not to disclose”, your candidacy will not be impacted.
To avoid actual or perceived impairment of our parent company’s independent auditor – Deloitte and to comply with applicable regulations of Securities and Exchange Commission of the United States, we need to seek approvals from our parent company before starting the interview process. With this, please confirm if you are currently or formerly have been associated with Deloitte or any of its subsidiary entities at any time including but not limited to any time as a direct employee, director, contractor, major shareholder, intern etc.?
Email me about other job openings within the Booking Holding’s entities and recruitment-related newsletters
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
The Performance Marketing team is looking for a strategic and data-driven Senior Manager to lead the marketing function for one of Agoda’s most strategic partnerships, owning the P&L, leading a team, and driving partnership strategy.
This partnership generates millions in annual revenue across multiple whitelabel brands serving millions of travelers globally.
This position sits at the intersection of strategic thinking and operational excellence — someone who can lead a team, shape marketing strategy, influence partnership direction, and drive measurable business impact through data-driven decision-making and complex stakeholder management.
We’re looking for a proven leader who thrives in ambiguity, builds clarity through frameworks, and can lead complex cross-functional initiatives with discipline and influence, earning strong stakeholder trust and executive confidence.
As a key player in the marketing and partnership ecosystem, you will work closely with partner marketing leadership, regional business development teams, and Agoda’s commercial and product teams to ensure marketing strategies align with business priorities and contribute directly to revenue goals. You’ll be responsible for end-to-end marketing leadership for the partnership.
**What Makes This Role Unique**
**Scale & Impact**
* Own a full P&L for a multi-million dollar partnership
* Direct control over budget allocation and investment levels across channels
* Your optimization decisions drive both immediate ROI and long-term partnership health
**Strategic Complexity**
* Manage multiple brands with different customer profiles
* Navigate the intersection of B2B partnership management and B2C performance marketing
* Balance partner relationships with data-driven optimization
* Influence partner marketing strategy while ensuring Agoda profitability targets
**Channel Mastery & Technical Growth**
**You’ll oversee the full marketing funnel:**
* Metasearch (Google Hotel Ads, TripAdvisor, Trivago, Kayak) — optimize bidding strategies, feed management, price competitiveness
* Paid Search (Google Ads, Bing) — keyword strategy, campaign structure, budget optimization
* App Marketing (Google ACi, Apple ASA) — drive app adoption in key markets
* Emerging Channels (SEO, email/CRM, customer marketing) — build new growth drivers
* Advanced SQL for booking analysis and channel performance tracking
* A/B testing and experimentation methodology with clear measurement frameworks
* Marketing analytics including attribution modeling and incrementality measurement
**Cross-Cultural Collaboration**
* Weekly syncs with partner marketing team
* Joint planning and collaborative problem-solving
* Navigate cultural nuances in partnership management
**Key Responsibilities**
1. Team Leadership & Development
* Manage, mentor, and develop a team of 2-3 marketing specialists
* Set team priorities and OKRs aligned to partnership goals
* Conduct performance reviews and career development conversations
* Foster a culture of experimentation, learning, and accountability
2. Strategic Marketing Leadership & P&L Ownership
* Set overall marketing strategy and influence ROI targets; optimize investment levels to ensure we hit partnership goals
* Guide team on channel strategies and ensure execution excellence
* Own the full marketing P&L for the partnership
* Design experimentation roadmap to validate strategic hypotheses
* Monitor channel health and guide team to drill into anomalies or opportunities
* Oversee dashboard/reporting development and team analytics capability
3. Analytics Strategy & Insights
* Define analytics roadmap and experimentation strategy for the team
* Write SQL queries to answer strategic business questions and guide team on complex analysis
* Guide team on measurement frameworks and experiment design
* Synthesize insights into executive-ready recommendations with business impact quantification
* Build team capability in analytics and experimentation
4. Strategic Planning & Executive Stakeholder Management
* Develop annual marketing roadmap and quarterly plans aligned to partnership goals
* Lead weekly syncs with partner marketing leadership
* Present quarterly business reviews to Agoda leadership (Director/VP level)
* Own the annual planning process and budget allocation across channels
* Partner with Agoda’s commercial and product teams on partnership optimization
* Pitch strategic initiatives to partner executives and navigate differing viewpoints with influence and data
5. Program & Project Management
* Lead large, multi-workstream initiatives end-to-end
* Build detailed project plans with risk mitigation and milestone tracking
* Establish governance cadence and reporting mechanisms
* Ensure disciplined execution across markets and teams
**Requirements**
We’re looking for candidates who demonstrate:
1. Analytical & Technical Skills
* SQL proficiency (daily usage for analysis; comfortable working with multiple tables and complex joins)
* Strong analytical thinking with ability to translate data into actionable insights
* Comfort with marketing analytics tools (Google Ads, attribution platforms, dashboards)
* Bonus: Experience with experimentation design and statistical analysis
* 7-10+ years in marketing, growth, or analytics roles
2. Marketing Channel Knowledge
* Understanding of performance marketing fundamentals (PPC, metasearch, app marketing, or SEO)
* Experience optimizing marketing campaigns toward ROI/profitability targets
* Familiarity with attribution models and incrementality measurement
* Background in digital marketing, growth marketing, or marketing analytics preferred
3. Leadership & Stakeholder Management
* 5+ years people management experience or demonstrated team leadership
* Ability to influence without direct authority in a matrix organization
* Executive communication skills — comfortable presenting to VP/Director level stakeholders
* Required: Complex stakeholder management including partner relationships at senior levels
* Cultural sensitivity for cross-border collaboration
4. Execution Excellence
* Exceptional project management discipline
* Ability to manage multiple concurrent initiatives
* Strong attention to detail without losing strategic altitude
5. Business Orientation
* Understands P&L drivers and growth mechanics
* Makes data-informed decisions
* Focused on impact, not activity
**What We Offer**
Ownership & Impact
* You’re not executing someone else’s strategy — you’re owning the outcomes
* Test new ideas, run experiments, see direct impact on partnership performance
* High visibility to leadership; your metrics are partnership KPIs
Learning Environment
* Work with Agoda’s best-in-class marketing practices
* Experimentation culture with clear measurement and learning
* Complex, ambiguous problems that build problem-solving skills
The Agoda Ambassador program brings together creators, agencies, and Agoda teams to grow the business through authentic, performance-led content. The program operates across two verticals: Activities and Accommodations. This global individual-contributor role will lead the Activities vertical end to end, from creator acquisition and activation through agency partnerships, content growth, business strategy, and performance management. The role will also lead the engagement vertical across both Activities and Accommodations, own the program’s cross-vertical automation agenda, and support broader Accommodations priorities where required. Success requires a strong commercial mindset, operational discipline, analytical fluency, and the ability to influence creators, agencies, and internal stakeholders.
Program strategy and business growth
• Lead end-to-end business and operational ownership of the Activities vertical within the Agoda Ambassador program.
• Develop and execute strategies to grow Activities bookings, active creators, posting frequency, and relevant content supply.
• Use data and business insights to identify growth opportunities, diagnose performance gaps, and prioritize initiatives.
• Work closely with the Activities Marketing team to create and activate promotional codes that support creator campaigns and business growth.
• Support broader Accommodations and Brand team priorities where required, while maintaining focus on core Activities metrics.
Creator, agency, and partner management
• Drive creator acquisition, onboarding, activation, and ongoing engagement for Activities.
• Scale agency partnerships by unblocking the onboarding pipeline and directly managing relationships with at least three agencies.
• Build trusted relationships with creators and partners, communicate expectations clearly, and resolve issues that affect participation or performance.
Engagement leadership across Activities and Accommodations
• Lead the Agoda Ambassador engagement vertical across both Activities and Accommodations, defining the engagement strategy, priorities, and operating rhythm for creators and agencies.
• Own the cross-vertical engagement charter, including content calendars, creator and agency communications, email responses, surveys, and the rollout of new propositions.
• Design and deliver initiatives that increase creator participation, posting frequency, content creation, and sustained program activity across both verticals.
• Use engagement and performance data to identify opportunities, refine communications, and improve creator and agency effectiveness.
Content activation and program operations
• Plan and activate creator content for Activities across relevant social platforms and markets.
• Coordinate product and supply workflows with internal teams, balancing partner needs with program and business performance.
• Manage multiple workstreams across creators, agencies, marketing, product, technology, supply, and Brand stakeholders in a fast-paced global environment.
• Provide product and technical support by identifying issues, coordinating with the right teams, and driving them through to resolution.
Automation, analytics, and performance
• Lead the automation of the Agoda Ambassador program across both Activities and Accommodations to improve efficiency, scalability, and partner experience.
• Track, analyze, and communicate program performance, including daily Activities bookings, the number of active creators generating at least one booking, creator posting activity, and the volume of Activities content created.
• Build clear performance views and translate data into recommendations, actions, and business decisions.
• Continuously improve operating processes, identify bottlenecks, and create scalable ways of working across teams and external partners.
What you’ll need to succeed
• 4-5 years of relevant experience in social media, affiliate marketing within an online business, creator or influencer programs, agency management, partnerships, or a related field.
• Demonstrated experience managing creator, agency, or partner relationships and delivering measurable commercial or engagement outcomes.
• Strong analytical skills and hands-on comfort with SQL and Tableau, with the ability to turn data into clear business insights and growth strategies.
• Experience using social monitoring tools to understand content activity, engagement, and program performance.
• Experience with AI tools such as Claude, or a strong willingness and ability to learn and apply them to improve program operations.
• Excellent stakeholder management, agency negotiation, creator communication, commercial thinking, and project management skills, including the ability to influence without direct authority.
• Strong problem-solving skills, attention to detail, and a bias for action, with the ability to lead complex cross-functional work and manage multiple priorities independently.
• High proficiency in written and spoken English, with the ability to communicate effectively across global teams and external partners.
