This role involves executing impactful marketing campaigns for business partners to boost their business and reach new heights. The position requires managing the end-to-end execution of partner campaigns, collaborating on creative campaign materials, and operating advanced marketing platforms like Iterable and Builder.io. The ideal candidate must have a passion for creating campaigns that directly impact partner business growth and possess strong analytical skills to interpret campaign data and performance metrics.
The Senior Marketing Manager is responsible for executing brand experiences and driving the strategic marketing direction for the Monster brand portfolio. The role involves leading the development and execution of marketing programs that fuel brand awareness and consumer engagement. Key duties include integrating passion platforms such as Music and Action Sports, partnering with Sales for commercial initiatives, and managing sampling programs. The position requires full accountability for the annual business plan and reporting.
This role focuses on supporting marketing strategies for Japanese companies in Southeast Asia, a region with a population of 700 million and increasing investment appetite. The position involves moving beyond simple product sales to developing customer retention strategies, long-term relationships, peripheral services, and brand strategies. It requires managing projects in a mixed team of local and Japanese Client Services members, utilizing deep knowledge in Customer & Marketing Technology, Digital Customer, and Marketing & Customer Experience. The role demands leadership in strategy formulation, SI, and change management, specifically addressing the diverse consumer behaviors across Southeast Asian markets.
This role is based at Nawaplastic Industries Co., Ltd. - SCG Chemicals (SCGC) in Bangkok. The Marketing Executive is responsible for market intelligence, analyzing trends and competitor activities to identify business opportunities. The position involves developing and executing product and segment marketing strategies, including positioning, pricing, and portfolio management. The role requires cross-functional collaboration with Sales, Product Development, and Technical Service teams to ensure successful product commercialization and achieve business objectives.
This role is a hands-on analyst and product builder operating at the intersection of Marketing, data, product development, and generative AI. The team focuses on creating scalable AI products for Marketing, including experiment analysis, business reporting, campaign operations, and content workflows. Responsibilities include identifying high-value workflows, quantifying opportunities, translating business needs into product requirements, and building prototypes using SQL and Python. The role requires partnering with developers and Marketing teams to deploy solutions, leading user research and pilots, and driving adoption. Success involves launching AI products that improve productivity and business outcomes.
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
**The Opportunity**
The B2B Event Marketing team is looking for a strategic and results-driven Marketing Manager to own and scale this channel. Events are strategic levers for growth, activation, and relationship building.
This is not a logistics-led role. While operational execution is a critical component, this position sits at the intersection of strategy and execution:shaping how events drive measurable business impact at scale through strategic planning, stakeholder orchestration, and scalable frameworks that elevate events into a measurable business growth engine.
We are looking for someone who thrives in ambiguity, builds clarity through frameworks, leads complex cross-functional initiatives with discipline and influence, and earns strong stakeholder trust and executive confidence.
Experience in events marketing is a plus and something we’d love to see,but it is not a requirement. Traditional event production experience is not a prerequisite either. Backgrounds in consulting, strategy, or PMO are equally valued, and we strongly encourage those candidates to apply. What matters most is how you think, structure problems, and drive commercial outcomes.
As a key player in the marketing and sales ecosystem, you will work closely with regional sales and business development teams to ensure events align with business priorities, support business objectives, and contribute directly to revenue goals.You’ll be responsible for end-to-end event management.
**Key Responsibilities**
1. **Event Strategy & Business Integration**
* Translate commercial priorities into event strategies with clear business cases
* Develop annual roadmaps aligned to growth objectives
* Define success metrics beyond attendance (pipeline impact, activation, ROI, incrementality)
* Create scalable playbooks and operating models
1. **Cross-Functional Leadership**
* Partner with Business Development, Sales, Supply, PR, Content, Branding, and Senior Leadership
* Align diverse stakeholders with competing priorities
* Drive structured working sessions and executive updates
* Influence without direct authority in a matrix organization
1. **Program & Project Governance**
* Lead large, multi-workstream initiatives end-to-end
* Build detailed project plans with risk mitigation and milestone tracking
* Establish governance cadence and reporting mechanisms
* Ensure disciplined execution across markets and teams
1. **Performance Measurement & Optimization**
* Build measurement frameworks and post-event impact analysis
* Identify key performance levers and iterate based on data
* Develop dashboards to track ROI and business outcomes
* Introduce test-and-learn approaches to improve effectiveness
**Requirements**
We are intentionally looking beyond traditional event planners. Experience in events or field marketing is welcome and will be viewed positively, but it is not essential. You may come from:
* Events, field, or B2B marketing (a plus, not a must)
* Management consulting
* Strategy or business transformation teams
* PMO or complex program leadership roles
* Business operations in high-growth environments
You likely demonstrate:
**Structured Problem-Solving**
* Ability to turn ambiguity into clear frameworks and action plans
* Strong analytical thinking and commercial acumen
**Stakeholder Mastery**
* Experience working with senior leadership
* Comfortable navigating high-visibility, high-complexity environments
* Strong influence skills without relying on hierarchy
**Execution Excellence**
* Exceptional project management discipline
* Ability to manage multiple concurrent initiatives
* Strong attention to detail without losing strategic altitude
**Business Orientation**
* Understands P&L drivers and growth mechanics
* Makes data-informed decisions
* Focused on impact, not activity
#### Please review our Hiring Process Guidelines before your interview — click [here](https://careersatagoda.com/interview/)to learn how interviewing at Agoda works.
### **Discover more about working at Agoda**
* Agoda Careers[https://careersatagoda.com](https://careersatagoda.com/)
* Facebook[https://www.facebook.com/agodacareers/](https://www.facebook.com/agodacareers/)
* LinkedIn[https://www.linkedin.com/company/agoda](https://www.linkedin.com/company/agoda)
* YouTube[https://www.youtube.com/agodalife](https://www.youtube.com/agodalife)
**Equal Opportunity Employer**
At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our [privacy policy](https://careersatagoda.com/privacy-statement).
**Disclaimer**
We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.
## Apply Now
Manager, B2B Event Marketing
+1
LinkedIn
This position is based in Bangkok and requires full-time, on-site work. Are you willing and able to relocate to Bangkok for this role, if offered the position? (Hybrid - 2 days WFH, 3 days in office)
How many years of relevant full-time experience do you have? (Excluding internship)
What is your salary expectation in THB monthly as a base salary?
In which country/region are you currently based?
Are you presently employed by any company within the Booking Holdings group, including but not limited to Kayak, OpenTable, Booking.com, Rental Cars, RocketMiles, FareHarbor, HotelsCombined, CheapFlights, Momondo, Priceline, or Getaroom?
How did you hear about this job?
Preferred First Name
Do you agree to Agoda’s use of personal data from your application to improve our recruitment experience? We may collaborate and share your data with third-party providers for recruitment purposes and you may ask to remove your data at any time.
We collect your gender information for diversity, equity & inclusion monitoring purposes. It is entirely voluntary to answer the question below. By choosing “prefer not to disclose”, your candidacy will not be impacted.
To avoid actual or perceived impairment of our parent company’s independent auditor – Deloitte and to comply with applicable regulations of Securities and Exchange Commission of the United States, we need to seek approvals from our parent company before starting the interview process. With this, please confirm if you are currently or formerly have been associated with Deloitte or any of its subsidiary entities at any time including but not limited to any time as a direct employee, director, contractor, major shareholder, intern etc.?
Email me about other job openings within the Booking Holding’s entities and recruitment-related newsletters
By submitting your Application you confirm you have read and agreed to Agoda applicants [Privacy statement](https://careersatagoda.com/privacy-statement/).
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
**The Opportunity**
The Performance Marketing team is looking for a strategic and data-driven Senior Manager to lead the marketing function for one of Agoda’s most strategic partnerships, owning the P&L, leading a team, and driving partnership strategy.
This partnership generates millions in annual revenue across multiple whitelabel brands serving millions of travelers globally.
This position sits at the intersection of strategic thinking and operational excellence — someone who can lead a team, shape marketing strategy, influence partnership direction, and drive measurable business impact through data-driven decision-making and complex stakeholder management.
We’re looking for a proven leader who thrives in ambiguity, builds clarity through frameworks, and can lead complex cross-functional initiatives with discipline and influence, earning strong stakeholder trust and executive confidence.
As a key player in the marketing and partnership ecosystem, you will work closely with partner marketing leadership, regional business development teams, and Agoda’s commercial and product teams to ensure marketing strategies align with business priorities and contribute directly to revenue goals. You’ll be responsible for end-to-end marketing leadership for the partnership.
**What Makes This Role Unique**
**Scale & Impact**
* Own a full P&L for a multi-million dollar partnership
* Direct control over budget allocation and investment levels across channels
* Your optimization decisions drive both immediate ROI and long-term partnership health
**Strategic Complexity**
* Manage multiple brands with different customer profiles
* Navigate the intersection of B2B partnership management and B2C performance marketing
* Balance partner relationships with data-driven optimization
* Influence partner marketing strategy while ensuring Agoda profitability targets
**Channel Mastery & Technical Growth**
**You’ll oversee the full marketing funnel:**
* Metasearch (Google Hotel Ads, TripAdvisor, Trivago, Kayak) — optimize bidding strategies, feed management, price competitiveness
* Paid Search (Google Ads, Bing) — keyword strategy, campaign structure, budget optimization
* App Marketing (Google ACi, Apple ASA) — drive app adoption in key markets
* Emerging Channels (SEO, email/CRM, customer marketing) — build new growth drivers
* Advanced SQL for booking analysis and channel performance tracking
* A/B testing and experimentation methodology with clear measurement frameworks
* Marketing analytics including attribution modeling and incrementality measurement
**Cross-Cultural Collaboration**
* Weekly syncs with partner marketing team
* Joint planning and collaborative problem-solving
* Navigate cultural nuances in partnership management
**Key Responsibilities**
1. Team Leadership & Development
* Manage, mentor, and develop a team of 2-3 marketing specialists
* Set team priorities and OKRs aligned to partnership goals
* Conduct performance reviews and career development conversations
* Foster a culture of experimentation, learning, and accountability
2. Strategic Marketing Leadership & P&L Ownership
* Set overall marketing strategy and influence ROI targets; optimize investment levels to ensure we hit partnership goals
* Guide team on channel strategies and ensure execution excellence
* Own the full marketing P&L for the partnership
* Design experimentation roadmap to validate strategic hypotheses
* Monitor channel health and guide team to drill into anomalies or opportunities
* Oversee dashboard/reporting development and team analytics capability
3. Analytics Strategy & Insights
* Define analytics roadmap and experimentation strategy for the team
* Write SQL queries to answer strategic business questions and guide team on complex analysis
* Guide team on measurement frameworks and experiment design
* Synthesize insights into executive-ready recommendations with business impact quantification
* Build team capability in analytics and experimentation
4. Strategic Planning & Executive Stakeholder Management
* Develop annual marketing roadmap and quarterly plans aligned to partnership goals
* Lead weekly syncs with partner marketing leadership
* Present quarterly business reviews to Agoda leadership (Director/VP level)
* Own the annual planning process and budget allocation across channels
* Partner with Agoda’s commercial and product teams on partnership optimization
* Pitch strategic initiatives to partner executives and navigate differing viewpoints with influence and data
5. Program & Project Management
* Lead large, multi-workstream initiatives end-to-end
* Build detailed project plans with risk mitigation and milestone tracking
* Establish governance cadence and reporting mechanisms
* Ensure disciplined execution across markets and teams
**Requirements**
We’re looking for candidates who demonstrate:
1. Analytical & Technical Skills
* SQL proficiency (daily usage for analysis; comfortable working with multiple tables and complex joins)
* Strong analytical thinking with ability to translate data into actionable insights
* Comfort with marketing analytics tools (Google Ads, attribution platforms, dashboards)
* Bonus: Experience with experimentation design and statistical analysis
* 7-10+ years in marketing, growth, or analytics roles
2. Marketing Channel Knowledge
* Understanding of performance marketing fundamentals (PPC, metasearch, app marketing, or SEO)
* Experience optimizing marketing campaigns toward ROI/profitability targets
* Familiarity with attribution models and incrementality measurement
* Background in digital marketing, growth marketing, or marketing analytics preferred
3. Leadership & Stakeholder Management
* 5+ years people management experience or demonstrated team leadership
* Ability to influence without direct authority in a matrix organization
* Executive communication skills — comfortable presenting to VP/Director level stakeholders
* Required: Complex stakeholder management including partner relationships at senior levels
* Cultural sensitivity for cross-border collaboration
4. Execution Excellence
* Exceptional project management discipline
* Ability to manage multiple concurrent initiatives
* Strong attention to detail without losing strategic altitude
5. Business Orientation
* Understands P&L drivers and growth mechanics
* Makes data-informed decisions
* Focused on impact, not activity
**What We Offer**
Ownership & Impact
* You’re not executing someone else’s strategy — you’re owning the outcomes
* Test new ideas, run experiments, see direct impact on partnership performance
* High visibility to leadership; your metrics are partnership KPIs
Learning Environment
* Work with Agoda’s best-in-class marketing practices
* Experimentation culture with clear measurement and learning
* Complex, ambiguous problems that build problem-solving skills
#London #Paris #Berlin #Warsaw #Dublin #Zurich #Lisbon #StLouis #Cracow #Prague #Budapest #Manchester #Rome #Brussels #Frankfurt #Copenhagen #Wroclaw #Munich #Milan #Barcelona #Johannesburg #Bengaluru #Delhi #Hyderabad #PunePimpriChinchwad #Mumbai #Chennai #Singapore #Noida #Randstad #Jakarta #Kolkata #Manila #KualaLumpur #Shanghai #TelAviv #HongKong #Bangkok #Ahmedabad #Coimbatore #SouthKorea #Vietnam #NewYorkCity #SanFranciscoBay #DallasFortWorth #WashingtonDCBaltimore #Chicago #LosAngeles #Atlanta #Boston #Seattle #Austin #Charlotte #Philadelphia #Houston #Denver #Phoenix #MinneapolisStPaul #Nashville #Pittsburgh #KansasCity #Detroit #Vancouver #Montreal #SanDiego #TampaBay #Portland #Orlando #Columbus #SaltLakeCity #Cleveland #Cincinnati #Indianapolis #Toronto #SaoPaulo #Chile #BuenosAires #RioDeJaneiro #Peru #Colombia #SaudiArabia #UAE #Nigeria #CostaRica #Calgary #BeloHorizonte #Campinas
#PricingStrategy #revenue #P&L #MSE #MetaSearchEngine #dataanalysis #SQL #dataanalytics #analytics #datamining #datascience #tableau #analyticalskills #datavisualization #databases #businessanalysis #businessintelligence #machinelearning #statistics #microsoft #powerbi #PerformanceMarketing
#Travel #Tech
#### Please review our Hiring Process Guidelines before your interview — click [here](https://careersatagoda.com/interview/)to learn how interviewing at Agoda works.
### **Discover more about working at Agoda**
* Agoda Careers[https://careersatagoda.com](https://careersatagoda.com/)
* Facebook[https://www.facebook.com/agodacareers/](https://www.facebook.com/agodacareers/)
* LinkedIn[https://www.linkedin.com/company/agoda](https://www.linkedin.com/company/agoda)
* YouTube[https://www.youtube.com/agodalife](https://www.youtube.com/agodalife)
**Equal Opportunity Employer**
At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For details please read our [privacy policy](https://careersatagoda.com/privacy-statement).
**Disclaimer**
We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.
## Apply Now
Senior Manager, Marketing Analytics (Bangkok-based, relocation provided)
+1
LinkedIn
This position is based in Bangkok and requires full-time, on-site work. Are you willing and able to relocate to Bangkok for this role, if offered the position? (Hybrid - 2 days WFH, 3 days in office)
Have you completed Alooba test from Agoda in the last 6 months?
How many years of relevant full-time experience do you have? (Excluding internship)
Which statement fits best to describe your experience with any of the following: SQL / Tableau/ Power BI/ Looker?
What is your salary expectation in THB monthly?
In which country/region are you currently based?
Are you presently employed by any company within the Booking Holdings group, including but not limited to Kayak, OpenTable, Booking.com, Rental Cars, RocketMiles, FareHarbor, HotelsCombined, CheapFlights, Momondo, Priceline, or Getaroom?
How did you hear about this job?
Preferred First Name
Do you agree to Agoda’s use of personal data from your application to improve our recruitment experience? We may collaborate and share your data with third-party providers for recruitment purposes and you may ask to remove your data at any time.
We collect your gender information for diversity, equity & inclusion monitoring purposes. It is entirely voluntary to answer the question below. By choosing “prefer not to disclose”, your candidacy will not be impacted.
To avoid actual or perceived impairment of our parent company’s independent auditor – Deloitte and to comply with applicable regulations of Securities and Exchange Commission of the United States, we need to seek approvals from our parent company before starting the interview process. With this, please confirm if you are currently or formerly have been associated with Deloitte or any of its subsidiary entities at any time including but not limited to any time as a direct employee, director, contractor, major shareholder, intern etc.?
Email me about other job openings within the Booking Holding’s entities and recruitment-related newsletters
The Agoda Ambassador program brings together creators, agencies, and Agoda teams to grow the business through authentic, performance-led content. The program operates across two verticals: Activities and Accommodations. This global individual-contributor role will lead the Activities vertical end to end, from creator acquisition and activation through agency partnerships, content growth, business strategy, and performance management. The role will also lead the engagement vertical across both Activities and Accommodations, own the program’s cross-vertical automation agenda, and support broader Accommodations priorities where required. Success requires a strong commercial mindset, operational discipline, analytical fluency, and the ability to influence creators, agencies, and internal stakeholders.
In this role, you’ll get to
Program strategy and business growth
• Lead end-to-end business and operational ownership of the Activities vertical within the Agoda Ambassador program.
• Develop and execute strategies to grow Activities bookings, active creators, posting frequency, and relevant content supply.
• Use data and business insights to identify growth opportunities, diagnose performance gaps, and prioritize initiatives.
• Work closely with the Activities Marketing team to create and activate promotional codes that support creator campaigns and business growth.
• Support broader Accommodations and Brand team priorities where required, while maintaining focus on core Activities metrics.
Creator, agency, and partner management
• Drive creator acquisition, onboarding, activation, and ongoing engagement for Activities.
• Scale agency partnerships by unblocking the onboarding pipeline and directly managing relationships with at least three agencies.
• Build trusted relationships with creators and partners, communicate expectations clearly, and resolve issues that affect participation or performance.
Engagement leadership across Activities and Accommodations
• Lead the Agoda Ambassador engagement vertical across both Activities and Accommodations, defining the engagement strategy, priorities, and operating rhythm for creators and agencies.
• Own the cross-vertical engagement charter, including content calendars, creator and agency communications, email responses, surveys, and the rollout of new propositions.
• Design and deliver initiatives that increase creator participation, posting frequency, content creation, and sustained program activity across both verticals.
• Use engagement and performance data to identify opportunities, refine communications, and improve creator and agency effectiveness.
Content activation and program operations
• Plan and activate creator content for Activities across relevant social platforms and markets.
• Coordinate product and supply workflows with internal teams, balancing partner needs with program and business performance.
• Manage multiple workstreams across creators, agencies, marketing, product, technology, supply, and Brand stakeholders in a fast-paced global environment.
• Provide product and technical support by identifying issues, coordinating with the right teams, and driving them through to resolution.
Automation, analytics, and performance
• Lead the automation of the Agoda Ambassador program across both Activities and Accommodations to improve efficiency, scalability, and partner experience.
• Track, analyze, and communicate program performance, including daily Activities bookings, the number of active creators generating at least one booking, creator posting activity, and the volume of Activities content created.
• Build clear performance views and translate data into recommendations, actions, and business decisions.
• Continuously improve operating processes, identify bottlenecks, and create scalable ways of working across teams and external partners.
What you’ll need to succeed
• 4-5 years of relevant experience in social media, affiliate marketing within an online business, creator or influencer programs, agency management, partnerships, or a related field.
• Demonstrated experience managing creator, agency, or partner relationships and delivering measurable commercial or engagement outcomes.
• Strong analytical skills and hands-on comfort with SQL and Tableau, with the ability to turn data into clear business insights and growth strategies.
• Experience using social monitoring tools to understand content activity, engagement, and program performance.
• Experience with AI tools such as Claude, or a strong willingness and ability to learn and apply them to improve program operations.
• Excellent stakeholder management, agency negotiation, creator communication, commercial thinking, and project management skills, including the ability to influence without direct authority.
• Strong problem-solving skills, attention to detail, and a bias for action, with the ability to lead complex cross-functional work and manage multiple priorities independently.
• High proficiency in written and spoken English, with the ability to communicate effectively across global teams and external partners.
Agoda's Brand Marketing team is looking for an Analyst to scale our digital marketing & brand research efforts.
As a part of the Brand Media & Measurement team, you will manage digital campaign planning, A/B testing, and reporting across key digital channels like Meta, Twitter, YouTube etc., and also be responsible for management & analysis of brand research projects.
This person will have the opportunity to learn and grow with the global Brand Marketing team based in Thailand. They will play a key role in analyzing all kind of campaign & research data to deliver insights that will shape the team’s strategy and fulfil our ambition of creating an engaging and meaningful brand in the tech-and-travel space.
This role is based out of Agoda’s Global Operations Center in Bangkok, Thailand, giving the successful applicant the once-in-a-lifetime chance to work in one of the world’s most exciting and fast-paced cities, close to some of the most iconic travel destinations, with a fun and talented team. We provide complete relocation for you and your family and excellent benefits.
We are the guardians of the Agoda brand, with a mission to make Agoda a trusted name in global travel. Our scope is broad and encompasses various projects and collaborations with other departments at Agoda. In any given week, we could be working on campaign creation and activation (including consumer research, strategy, agency management, media planning, measurement, and testing), producing assets for Agoda’s various marketing channels and our website and app, or designing official Agoda merch for our offices around the globe. We ensure the brand is always looking and sounding its best in everything we do, whether on the world stage or in a company newsletter.
The Brand team is diverse, representing strategists, media planners, project managers, brand managers, creatives, and more, from different walks of life. We have in common a love of travel (and travel deals) and a passion for finding fun and innovative ways to bring the Agoda brand to the world.
In this role, you’ll get to:
* Experiment: Conduct A/B testing on platforms like Facebook, Instagram, Twitter, TikTok and YouTube, as well as brand research in-house & with external agencies to demonstrate the impact of campaign activity on brand awareness.
* Execute: Own the performance of digital & social campaigns, optimize critical campaign metrics, and keep an eye on data to ensure that media is delivering against the plan.
* Learn: Communicate test results & campaign learnings to the team and broader stakeholders through comprehensive analysis, reporting and data visualization. Develop key learnings for different media platforms and markets.
* Analyse: Delve into data from digital tests & research studies to gather useful insights for optimization of brand campaigns.
* Collaborate: Liaise with external media partners (e.g. Google, Meta) for planning, analysis and execution, and consolidate media data and analysis with digital activity being run in-house.
What you’ll need to succeed:
* A minimum of a bachelor’s degree in mathematics, marketing, communication, business, or another related field
* At least 2 years of experience in analytically focused positions
* Great SQL & Tableau knowledge
* Advanced knowledge of Excel, very comfortable using VLOOKUP and Pivot Tables
* Great project management, measurement, and planning capability; taking ownership from the start to the finish
* Knowledge of statistics and data processing practices (calculating p-values, data cleaning and normalization, regressions, etc.) is a plus
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
This role is based in Bangkok, Thailand, and is open to candidates worldwide. We offer a generous relocation package to ensure a smooth transition to living and working in Bangkok.
**Get to Know our Team:**
The Performance Marketing Team of Agoda is a world leader in online marketing. This department is highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels. The team is a blend of the best analysts, marketing strategists, and data scientists in the world. The marketing leadership at Agoda have deep experience in data science, product, strategy, and other marketing fields and have built an organization that thrives on data, creative ideas, and technology. The Performance Marketing Team also fosters a great learning environment. You will be able to learn and grow by working closely with experts from a variety of backgrounds from all over the world.
**In this Role, you’ll get to:**
* Search: Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines. Adapt to new product features and roll out changes from successful tests.
* Display: Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and others.
* Modeling: Analyze the vast amounts of data generated by experiments, develop models we can use for optimization, and build dashboards for account managers.
**What you’ll Need to Succeed:**
* 2–3 years of experience
* Bachelor’s Degree or higher from top university in a quantitative subject (computer science, mathematics, economics, engineering, statistics or science)
* Strong English communication
* Solid business acumen
* Strong statistical and analytical skills
* Proficient in Excel and hands-on with data tools (SAS, R, SPSS, Python, VBA, SQL, Tableau)
* Experience designing and analyzing A/B tests
* Works independently on daily analytics tasks and provides business recommendations
**It’s Great if you Have:**
* Experience in digital marketing
* Academic research experience
