This role is part of Agoda's Performance Marketing team, focusing on data-driven marketing programs to improve customer lifetime value. Responsibilities include experimenting with campaign structures and bidding strategies on search engines and partners, modeling data to understand demand elasticity and campaign impact, and building dashboards to track performance and derive insights. The position requires a quantitative background and experience with data analysis tools.
Within Booking Holdings, an enhanced and more connected B2B business is being built within Booking Holdings consolidating the businesses of Booking.com, Priceline and Agoda into a single global division ("New B2B Business")
About the role
A build role that owns the entire acquisition funnel for the named universe – from top-of-funnel demand generation to the deepest 1:1 account plays – weighted toward ABM depth. You run one tiered account-based motion: 1:1 & 1:few (ABM) where the value is, and a capped 1:many (Lead Gen) engine over the tail of the same named list. The art of the role is allocating finite team capacity across tiers – protecting 1:1 depth (the deep committee deals fund the whole program) while running an efficient 1:many engine. Player-coach: with a two-person team you personally carry the top 3–5 marquee accounts. Expect roughly 60% leadership / 40% own book; the discipline is protecting the leadership half when your own accounts heat up.
What you will do
* Own the target universe and the full funnel: tier the named list with BD; decide 1:1, 1:few, or 1:many treatment; set goals, capacity allocation across tiers (~70% toward ABM), and operating rhythm.
* Run a capped 1:many Lead Gen engine over the tail – templated, archetype-segmented campaigns built with the shared Marketing Ops Specialist, routed cleanly to BD – deliberately bounded so it cannot crowd out the deep work.
* Carry the marquee accounts yourself (player-coach); co-own named accounts with BD; guide committee mapping; own the multi-product narrative and land-and-expand path.
* Direct bespoke content and exec engagement; build the playbook; define and own account-level and funnel measurement with MarOps/RevOps; lead and grow the team; sell the program internally.
What you will need (required)
* 6+ years in B2B marketing and/or sales, with 3+ years in ABM or named-account field marketing.
* Full-funnel range – you can run both deep 1:1 ABM and scaled 1:many demand generation against a named list, with the judgment to allocate finite capacity (purely high-volume demand gen with no account depth is not the profile).
* Player-coach appetite; demonstrated BD partnership; buying-committee fluency; multi-product selling; account + funnel measurement literacy; CRM/MAP fluency; people leadership; comfort building from scratch.
Nice to have
* Travel/fintech/loyalty/marketplace or partnership-led experience; ABM-platform exposure; self-serve funnels; ITSMA/ABM certification; new-function or post-merger experience.
Why 70/30 (best-practice rationale)
At the leadership level, 70/30 keeps the function’s identity anchored in depth: the committee deals carry the revenue and are the fragile, hard-to-rebuild capability, while the scaled engine is a controlled feeder rather than a competing P&L. Capping Lead Gen at ~30% of team capacity lets one Marketing Ops Specialist and a bounded automation motion serve the tail without pulling strategists off marquee accounts. Recommended default when the strategic named list is the primary prize.
How we will measure success
Primary (70%): committee engagement depth, joint account plans adopted, exec milestones, pipeline influenced, multi-product expansion, and deal velocity on strategic accounts. Secondary (30%): qualified pipeline and meetings from the capped 1:many tier, funnel conversion, and graduation of warming tail accounts. Plus team growth and playbook quality.
You will operate at the intersection of Marketing, data, product development, and generative AI. This role involves identifying high-value workflows, translating business problems into clear product requirements, and developing solutions using SQL, Python, and generative AI technologies. You will work directly with data and AI tools to understand user workflows in detail and take ownership of delivering measurable outcomes. The team focuses on a small number of high-impact initiatives, including experiment analysis, business reporting, campaign operations, and SEO/AEO content workflows.
You will partner with developers and Marketing teams to turn successful prototypes into reliable products. This includes designing evaluation frameworks, leading user research and pilots, and driving rollout and adoption. You will measure the impact of these products on employee productivity, output quality, and business outcomes. The role requires a strong sense of ownership and the ability to collaborate effectively across Marketing, Analytics, Product, and Technology teams.
You will operate at the intersection of Marketing, data, product development, and generative AI to build scalable solutions. This role involves identifying high-value workflows, translating business problems into clear product requirements, and developing prototypes using SQL and Python. You will partner with developers and Marketing teams to turn successful ideas from prototype through deployment and adoption. The focus is on delivering measurable outcomes through AI-enabled tools rather than traditional reporting or coordination.
You will quantify opportunities by establishing current effort, pain points, user base, and potential business value. You will design evaluation frameworks covering output accuracy, reliability, usability, safety, and appropriate human review. You will lead user research, pilots, and iterative testing with analysts and channel specialists. The role requires driving rollout, documentation, training, and adoption in partnership with sponsoring teams while measuring hours saved and downstream business impact.
You will maintain a prioritized portfolio of Marketing AI opportunities and communicate progress, learnings, and recommendations to senior stakeholders. You will monitor developments in AI capabilities and identify when existing products should be improved, expanded, or retired. You will contribute reusable tools, standards, and playbooks that help Marketing teams build better AI-enabled workflows independently. This is a hands-on role requiring strong product thinking and the ability to break ambiguous problems into structured workstreams.
Within Booking Holdings, an enhanced and more connected B2B business is being built within Booking Holdings consolidating the businesses of Booking.com, Priceline and Agoda into a single global division ("New B2B Business")
About the role
A build role that owns the entire acquisition funnel for the named universe – from top-of-funnel demand generation to the deepest 1:1 account plays – weighted toward ABM depth. You run one tiered account-based motion: 1:1 & 1:few (ABM) where the value is, and a capped 1:many (Lead Gen) engine over the tail of the same named list. The art of the role is allocating finite team capacity across tiers – protecting 1:1 depth (the deep committee deals fund the whole program) while running an efficient 1:many engine. Player-coach: with a two-person team you personally carry the top 3–5 marquee accounts. Expect roughly 60% leadership / 40% own book; the discipline is protecting the leadership half when your own accounts heat up.
What you will do
* Own the target universe and the full funnel: tier the named list with BD; decide 1:1, 1:few, or 1:many treatment; set goals, capacity allocation across tiers (~70% toward ABM), and operating rhythm.
* Run a capped 1:many Lead Gen engine over the tail – templated, archetype-segmented campaigns built with the shared Marketing Ops Specialist, routed cleanly to BD – deliberately bounded so it cannot crowd out the deep work.
* Carry the marquee accounts yourself (player-coach); co-own named accounts with BD; guide committee mapping; own the multi-product narrative and land-and-expand path.
* Direct bespoke content and exec engagement; build the playbook; define and own account-level and funnel measurement with MarOps/RevOps; lead and grow the team; sell the program internally.
What you will need (required)
* 6+ years in B2B marketing and/or sales, with 3+ years in ABM or named-account field marketing.
* Full-funnel range – you can run both deep 1:1 ABM and scaled 1:many demand generation against a named list, with the judgment to allocate finite capacity (purely high-volume demand gen with no account depth is not the profile).
* Player-coach appetite; demonstrated BD partnership; buying-committee fluency; multi-product selling; account + funnel measurement literacy; CRM/MAP fluency; people leadership; comfort building from scratch.
Nice to have
* Travel/fintech/loyalty/marketplace or partnership-led experience; ABM-platform exposure; self-serve funnels; ITSMA/ABM certification; new-function or post-merger experience.
Why 70/30 (best-practice rationale)
At the leadership level, 70/30 keeps the function’s identity anchored in depth: the committee deals carry the revenue and are the fragile, hard-to-rebuild capability, while the scaled engine is a controlled feeder rather than a competing P&L. Capping Lead Gen at ~30% of team capacity lets one Marketing Ops Specialist and a bounded automation motion serve the tail without pulling strategists off marquee accounts. Recommended default when the strategic named list is the primary prize.
How we will measure success
Primary (70%): committee engagement depth, joint account plans adopted, exec milestones, pipeline influenced, multi-product expansion, and deal velocity on strategic accounts. Secondary (30%): qualified pipeline and meetings from the capped 1:many tier, funnel conversion, and graduation of warming tail accounts. Plus team growth and playbook quality.
Within Booking Holdings, an enhanced and more connected B2B business is being built within Booking Holdings consolidating the businesses of Booking.com, Priceline and Agoda into a single global division ("New B2B Business")
Your center of gravity is deep 1:1 / 1:few ABM on your strategic accounts – that is the majority of your time and where the value is. Alongside it you carry a capped, automation-led 1:many (Lead Gen) responsibility across the tail of your archetype: templated, segment-level campaigns that open accounts and book first meetings for BD. The deep work comes first; the 1:many tier is deliberately bounded so it cannot crowd out the committee-level plays. This is not a high-volume MQL-factory role.
What you will do
* Research & target your accounts and form a point of view on which product leads and how the relationship expands.
* Run a capped 1:many motion over your tail. Templated, segment-level Lead Gen campaigns (built with the shared Marketing Ops Specialist) to open accounts and book BD meetings – and spot when a warming account should graduate into your 1:few tier. Kept deliberately bounded.
* Map the buying committee, design the account plays, and create & adapt bespoke assets for your strategic accounts.
* Partner with BD/Sales; run and optimize campaigns in the marketing automation platform; own your measurement layer.
What you will need (required)
* 4+ years in B2B marketing, with 2+ years in ABM, strategic-account, or field marketing.
* Account-research and buying-committee-mapping skill – you can build an account dossier and a stakeholder map and turn them into a plan.
* Multi-channel campaign orchestration – multi-touch, multi-stakeholder campaigns (email, LinkedIn, events, direct).
* Ability to sell a portfolio, not a single product – comfortable matching the right product to a buyer and articulating an expansion path.
* Strong BD/Sales partnership instincts; comfortable working without direct authority.
* CRM + MAP fluency – a major CRM (e.g., Salesforce) and a marketing automation platform (Pardot / Marketing Cloud Account Engagement, HubSpot, or Marketo).
* Data-literate – comfortable defining KPIs and reading dashboards. Strong writing and executive communication. Long-cycle patience and ownership.
Nice to have
* Travel, travel-tech, fintech/payments, loyalty, marketplaces, or B2B2C / partnership-led experience.
* Exposure to intent-data / ABM platforms (6sense, Demandbase, ZoomInfo, Bombora). Event-based engagement (exec dinners, roundtables). ABM certification (ITSMA or equivalent).
* Self-serve / PLG onboarding funnels, affiliate/partner-network programs (CJ), or SDR/BDR collaboration. SQL/BI comfort is a plus but not required.
How we will measure success
Primary (70%): buying-committee engagement depth, pipeline influenced, multi-product expansion, deal velocity, and BD-reported influence on strategic accounts. Secondary (30%): qualified leads/meetings generated from the capped 1:many tier and graduation of warming tail accounts into 1:few.
Within Booking Holdings, an enhanced and more connected B2B business is being built within Booking Holdings consolidating the businesses of Booking.com, Priceline and Agoda into a single global division ("New B2B Business")
About the role
A build role that owns the entire acquisition funnel for the named universe – from top-of-funnel demand generation to the deepest 1:1 account plays – weighted toward ABM depth. You run one tiered account-based motion: 1:1 & 1:few (ABM) where the value is, and a capped 1:many (Lead Gen) engine over the tail of the same named list. The art of the role is allocating finite team capacity across tiers – protecting 1:1 depth (the deep committee deals fund the whole program) while running an efficient 1:many engine. Player-coach: with a two-person team you personally carry the top 3–5 marquee accounts. Expect roughly 60% leadership / 40% own book; the discipline is protecting the leadership half when your own accounts heat up.
What you will do
* Own the target universe and the full funnel: tier the named list with BD; decide 1:1, 1:few, or 1:many treatment; set goals, capacity allocation across tiers (~70% toward ABM), and operating rhythm.
* Run a capped 1:many Lead Gen engine over the tail – templated, archetype-segmented campaigns built with the shared Marketing Ops Specialist, routed cleanly to BD – deliberately bounded so it cannot crowd out the deep work.
* Carry the marquee accounts yourself (player-coach); co-own named accounts with BD; guide committee mapping; own the multi-product narrative and land-and-expand path.
* Direct bespoke content and exec engagement; build the playbook; define and own account-level and funnel measurement with MarOps/RevOps; lead and grow the team; sell the program internally.
What you will need (required)
* 6+ years in B2B marketing and/or sales, with 3+ years in ABM or named-account field marketing.
* Full-funnel range – you can run both deep 1:1 ABM and scaled 1:many demand generation against a named list, with the judgment to allocate finite capacity (purely high-volume demand gen with no account depth is not the profile).
* Player-coach appetite; demonstrated BD partnership; buying-committee fluency; multi-product selling; account + funnel measurement literacy; CRM/MAP fluency; people leadership; comfort building from scratch.
Nice to have
* Travel/fintech/loyalty/marketplace or partnership-led experience; ABM-platform exposure; self-serve funnels; ITSMA/ABM certification; new-function or post-merger experience.
Why 70/30 (best-practice rationale)
At the leadership level, 70/30 keeps the function’s identity anchored in depth: the committee deals carry the revenue and are the fragile, hard-to-rebuild capability, while the scaled engine is a controlled feeder rather than a competing P&L. Capping Lead Gen at ~30% of team capacity lets one Marketing Ops Specialist and a bounded automation motion serve the tail without pulling strategists off marquee accounts. Recommended default when the strategic named list is the primary prize.
How we will measure success
Primary (70%): committee engagement depth, joint account plans adopted, exec milestones, pipeline influenced, multi-product expansion, and deal velocity on strategic accounts. Secondary (30%): qualified pipeline and meetings from the capped 1:many tier, funnel conversion, and graduation of warming tail accounts. Plus team growth and playbook quality.
Within Booking Holdings, an enhanced and more connected B2B business is being built within Booking Holdings consolidating the businesses of Booking.com, Priceline and Agoda into a single global division ("New B2B Business")
Your center of gravity is deep 1:1 / 1:few ABM on your strategic accounts – that is the majority of your time and where the value is. Alongside it you carry a capped, automation-led 1:many (Lead Gen) responsibility across the tail of your archetype: templated, segment-level campaigns that open accounts and book first meetings for BD. The deep work comes first; the 1:many tier is deliberately bounded so it cannot crowd out the committee-level plays. This is not a high-volume MQL-factory role.
What you will do:
* Research & target your accounts and form a point of view on which product leads and how the relationship expands.
* Run a capped 1:many motion over your tail. Templated, segment-level Lead Gen campaigns (built with the shared Marketing Ops Specialist) to open accounts and book BD meetings – and spot when a warming account should graduate into your 1:few tier. Kept deliberately bounded.
* Map the buying committee, design the account plays, and create & adapt bespoke assets for your strategic accounts.
* Partner with BD/Sales; run and optimize campaigns in the marketing automation platform; own your measurement layer.
What you will need (required):
* 4+ years in B2B marketing, with 2+ years in ABM, strategic-account, or field marketing.
* Account-research and buying-committee-mapping skill – you can build an account dossier and a stakeholder map and turn them into a plan.
* Multi-channel campaign orchestration – multi-touch, multi-stakeholder campaigns (email, LinkedIn, events, direct).
* Ability to sell a portfolio, not a single product – comfortable matching the right product to a buyer and articulating an expansion path.
* Strong BD/Sales partnership instincts; comfortable working without direct authority.
* CRM + MAP fluency – a major CRM (e.g., Salesforce) and a marketing automation platform (Pardot / Marketing Cloud Account Engagement, HubSpot, or Marketo).
* Data-literate – comfortable defining KPIs and reading dashboards. Strong writing and executive communication. Long-cycle patience and ownership.
Nice to have:
* Travel, travel-tech, fintech/payments, loyalty, marketplaces, or B2B2C / partnership-led experience.
* Exposure to intent-data / ABM platforms (6sense, Demandbase, ZoomInfo, Bombora). Event-based engagement (exec dinners, roundtables). ABM certification (ITSMA or equivalent).
* Self-serve / PLG onboarding funnels, affiliate/partner-network programs (CJ), or SDR/BDR collaboration. SQL/BI comfort is a plus but not required.
How we will measure success:
Primary (70%): buying-committee engagement depth, pipeline influenced, multi-product expansion, deal velocity, and BD-reported influence on strategic accounts. Secondary (30%): qualified leads/meetings generated from the capped 1:many tier and graduation of warming tail accounts into 1:few.
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
**Get to know our team:**
The Marketing team at Agoda is highly data-driven and focused on developing at-scale, measurable marketing programs designed to improve the lifetime value of Agoda customers. The team combines a blend of the best analysts, marketing strategists and data scientists, collectively building a team that thrives on data, creative ideas and technology. . The Marketing leadership fosters a great learning environment, providing the opportunity to learn and grow by working closely with experts from a diverse variety of backgrounds from across the globe.
Due to continued expansion, **there are multiple analyst roles within the marketing team across different marketing channels. While the scope will vary depending on these channels, here are some examples:**
* Experimentation and optimizing campaign performance: Experiment with ads/campaign structures and bidding& pricing strategies on partners such as Google, Bing, Tripadvisor, Trivago and other search engines. Adapt to new product features and roll out changes from successful tests.
* Modeling: Analyze vast amounts of data generated by experiments, develop predictive models using data science techniques (eg. understanding impact on bookings from large scale TV campaigns or demand elasticity from pricing optimization) and liaise with product teams on implementation roadmap
* Reporting, analysis and insights: Building dashboards to track performance, derive insights, understand growth levers and communicate recommendations via presentations to stakeholders
**What you’ll Need to Succeed:**
* Bachelor’s degree or higher from top university in a quantitative subject (computer science, mathematics, engineering business or science)
* Excellent verbal and written communication skills in English
* 2+ years experience in data crunching from top-tier consulting, investment banking, private equity or strategy/business for a fast-growing globaltech company
* Experience in one or more data analysis packages or databases, eg., SAS, R, SPSS, Python, VBA, SQL and visualization tools, eg. Tableau, Power BI
* Ability to move fast and be efficient, making decisions on objective evidence rather than subjective gut feel
* Innate desire to take ownership, make an impact and influence outcomes
* Excellent organizational skills, attention to detail and ability to work independently
**It’s great if you have:**
* Experience in digital marketing or ecommerce
* Experience with A/B testing and other testing metrics
* Strong presentation and negotiation skills
* Skills that foster collaboration and team spirit
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At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
**Get to Know our Team:**
Strategy & Analytics is fast growing and dynamic team within Strategic Partnerships department of Agoda. Strategic Partnerships is a team of creative entrepreneurs that develop solutions for Agoda’s non-accommodation partners and promote Agoda’s top and bottom line growth. We design tailored business and product solutions with our partners and help them generate measurable value. Members of our team are empowered and supported to grow their market(s) or accounts. The Strategy & Analytics team’s scope includes profitability optimization, target setting, KPI management, data analytics and business strategy.
*** This role is based in our Bangkok office with a hybrid setup (3 days in office per week). Relocation to Bangkok is required, and we will only consider applicants who are willing to relocate (Relocation support will be provided.)**
**Key Areas of Focus:**
**In this role, you’ll get to:**
**Strategy**: Conduct analyses to identify growth opportunities and prioritize investment areas in APAC for Strategic Partnerships team based on analytical insights, industry trends, and changing competitive landscape.
**Analytics**: Leverage data & tools to analyze SP performance and identify appropriate levers to improve performance.
**Cross-functional projects**: Work with different teams inside SP (B2B, White Label, Affiliates, Financial Institutions, different markets across APAC, etc.) and outside of SP (product, marketing, supply, finance, etc.) to drive initiatives.
**Performance management**: Maintain and optimize a performance management system for the department, including a large team of account managers
**Data & tools**: Oversee SP data infrastructure to ensure data accuracy, completeness, and timeliness. Design, manage, and oversee the maintenance of data tools to support decision making.
**Performance reporting**: Preparing updates on business performance, proposals, and recommendations to senior management.
**Pricing Experiments**: Optimize pricing strategy and make decisions based on A/B experiments.
This is an Individual contributor role, reporting to Associate Director, Strategy & Analytics
**What you’ll Need to Succeed:**
* **3+ years and above of total experience** with Consulting, Data Analytics, Strategy, Business Development, Business Intelligence, or other relevant fields.
* Proven ability to leverage analytics and quantitative methods to break down ambiguous problems and come up with recommendations.
* Growth mindset and excited to work on a variety of functional areas.
* Entrepreneurial and not afraid to be hands-on on the work.
* Experience working in a fast-paced and high growth environment.
* Excellent communication skills (both verbal and written in English) with ability to work well across multiple stakeholders.
**It’s Great if you have:**
* Ability to write in SQL a plus, or willingness to learn
* Ability to use Tableau a plus, or willingness to learn
* Bachelor’s degree in Statistics, Computer Science, Economics, Mathematics a plus
