The Retail Activation Manager translates brand strategies into retail experiences across department stores, specialty chains, and physical boutiques. The role reports to the Commercial Director and leads in-store consumer engagement and promotional execution to increase footfall, conversion, and brand equity. The manager plans a 360-degree activation calendar, coordinates launches, seasonal displays, and pop-up events, and works with Marketing, Commercial, and Visual Merchandising. They also oversee agencies, fixture suppliers, and retail-space vendors, manage budgets and production timelines, and evaluate sell-out performance, return on investment, and shopper engagement.


