Assistant E-Commerce Manager - TikTok

L'Oréal is hiring an Assistant E-Commerce Manager - TikTok based in Bangkok, Thailand on a permanent full-time basis. The role manages the day-to-day TikTok Shop business in Thailand, supporting commercial strategy, platform and campaign management, performance optimization, and cross-functional collaboration with Marketing, Performance Marketing, Business Planning, Supply Chain, and external partners.

The position requires a Bachelor's degree or higher in Business, Marketing, E-Commerce, or a related field, at least 3 years of relevant E-Commerce experience (TikTok Shop experience preferred), strong analytical and commercial skills, and business-level English and Thai communication. The role reports within the Commerce function and involves coordinating promotions, content, and media activities to drive traffic and sales.

Support the development and execution of TikTok Shop commercial plans, translating business priorities into monthly and quarterly actions.

Coordinate campaign planning and execution with Marketing, O+O teams, the Affiliate Manager, and enabler partners.

Prepare regular performance reviews, identify gaps and opportunities, and follow up on agreed actions.

Monitor the shopper journey and recommend improvements to content, shop design, traffic, and conversion.

Coordinate with Business Planning and e-Operations on sales forecasts and order fulfillment.

Bachelor's degree or higher in Business, Marketing, E-Commerce, or a related field.

At least 3 years of relevant E-Commerce experience; TikTok Shop experience in a brand, platform, or enabler environment is preferred.

Strong analytical and commercial skills, with the ability to turn data into clear recommendations.

Organized, adaptable, and comfortable working in a fast-changing environment.

Collaborative, with strong communication skills in English and Thai at a business level.