CP Axtra (Makro Pro) is hiring an Associate Director for Marketing Monetization & Performance Analytics in Bangkok. The role develops and executes media and data monetization strategies, negotiates partnerships with data vendors and media partners, and identifies opportunities for marketing product commercialization as additional income that increases sales. The director defines and tracks KPIs for marketing performance, customer acquisition, retention, and ROI; leads in-depth analysis of campaigns, customer segments, and user behavior; and ensures data accuracy, integrity, and security in compliance with regulations. Candidates need a relevant bachelor's degree (master's preferred), 7-10 years of leadership experience, and proficiency in analytics tools such as SQL, Python, R, Tableau, or Power BI.
