Senior Manager - Livestream & Content Operations

Makro (CP AXTRA) seeks a Senior Manager to lead livestream commerce and content initiatives. The role involves planning and executing end-to-end livestream campaigns, managing large-scale events, and developing content calendars. The manager will oversee project operations including scheduling and budgeting, monitor performance metrics like viewership and GMV, and collaborate with internal and external stakeholders to align content with commercial goals.

Plan, produce, and execute end-to-end livestream campaigns from pre-production to post-event analysis.

Lead large-scale livestream events, coordinating hosts, influencers, production teams, and internal stakeholders.

Develop content calendars and creative concepts aligned with brand positioning and commercial goals.

Own end-to-end operations of livestream and content projects, including scheduling, budgeting, and vendor coordination.

Monitor livestream performance metrics (viewership, engagement, GMV, conversion rate) and provide actionable insights.

Collaborate with marketing, merchandising, and category teams to align content with promotions and product launches.

Manage relationships with livestream hosts, KOLs/KOCs, and platform partners.

Stay updated with livestream commerce trends, platform algorithm changes, and competitor activities.

Prepare regular performance reports and present recommendations to management.

7+ years of relevant experience in livestream commerce, content operations, digital marketing, or e-commerce operations.

Proven track record of planning and executing large-scale livestream events with high concurrent viewership or high GMV.

Strong understanding of livestream platforms (TikTok Shop, Shopee Live, Lazada Live) and content/social media operations.

Solid project management skills to manage multiple projects simultaneously under tight timelines.

Data-driven mindset with experience analyzing livestream KPIs and translating data into actionable improvements.

Excellent coordination and communication skills to work cross-functionally with marketing, merchandising, and external partners.

Creative sensibility for content storytelling combined with strong operational execution.

Good command of English.

Bachelor's degree in Marketing, Communications, Business, or a related field.