Senior Manager/Manager Livestream & Content Operations

Makro (CP AXTRA) seeks a Senior Manager or Manager for Livestream & Content Operations to lead digital commerce initiatives. The role involves planning and executing end-to-end livestream campaigns, managing large-scale events, and developing content calendars. Responsibilities include coordinating production teams, managing vendor relationships, and monitoring performance metrics like viewership and GMV. The ideal candidate will collaborate with marketing and merchandising teams to align content with commercial goals and stay updated on industry trends.

Plan, produce, and execute end-to-end livestream campaigns from pre-production to post-event analysis

Lead large-scale livestream events, coordinating hosts, influencers, production teams, and internal stakeholders

Develop content calendars and creative concepts aligning with brand positioning and commercial goals

Own end-to-end operations of livestream and content projects, including scheduling, budgeting, and vendor coordination

Monitor livestream performance metrics (viewership, engagement, GMV, conversion rate) and provide actionable insights

Collaborate with marketing, merchandising, and category teams to align content with promotions and product launches

Manage relationships with livestream hosts, KOLs/KOCs, and platform partners

Stay up to date with livestream commerce trends, platform algorithm changes, and competitor activities

Prepare regular performance reports and present recommendations to management

5+ years of relevant experience in livestream commerce, content operations, digital marketing, or e-commerce operations

Proven track record of planning and executing large-scale livestream events

Strong understanding of livestream platforms (TikTok Shop, Shopee Live, Lazada Live, etc.) and content/social media operations

Solid project management skills with the ability to manage multiple livestream/content projects simultaneously under tight timelines

Data-driven mindset with experience analyzing livestream KPIs and translating data into actionable improvements

Excellent coordination and communication skills to work cross-functionally with marketing, merchandising, and external partners

Creative sensibility for content storytelling, combined with strong operational execution

Good command of English

Bachelor's degree in Marketing, Communications, Business, or a related field

None explicitly listed