Head of International Bakery Merchandising - CP Axtra

The Head of International Bakery Merchandising is responsible for bringing bakery concepts and market knowledge from China and other Asian markets into Makro PRO. The role covers bakery trends, customer-led product development, chilled bakery, bread, croissants, pastry and cake, packaging, displays, supplier sourcing, commercial management and product-performance analysis.

The successful candidate will develop and adapt products, flavours, packaging and price points for Thai customers while coordinating suppliers and imports. The position also requires collaboration with Chefs, R&D, Quality Assurance, Supply Chain and Store Operations, building assortment and launch plans, monitoring sales, margin, waste and customer feedback, and transferring international bakery insights to the local team.

Identify bakery trends, successful products and customer concepts from China and other Asian markets.

Develop new bakery products, including bread, croissants, pastries, cakes, chilled bakery and seasonal products.

Adapt international product concepts, flavours, packaging and price points for Thai customers.

Source and manage bakery suppliers from China and other countries, including negotiation and import coordination.

Build category assortment, pricing, promotion and product-launch plans while monitoring sales, margin, waste and product performance.

Strong bakery knowledge.

Ability to work with Commercial, Chef, R&D, Quality, Supply Chain and Store Operations teams.

Experience identifying bakery trends and successful products in China and other Asian markets is implied by the listed responsibilities.

Ability to develop bakery products and adapt international concepts for Thai customers.

Ability to coordinate suppliers, imports, product selection and commercial planning.