Livestream & Content Operations Manager

Makro (CP AXTRA) seeks a Livestream & Content Operations Manager to lead livestream commerce initiatives. The role involves planning and executing end-to-end campaigns, managing large-scale events, and developing content calendars. The manager will oversee operations, including scheduling and budgeting, and monitor performance metrics like viewership and GMV. Responsibilities also include collaborating with internal teams and external partners like KOLs to align content with commercial goals.

Plan, produce, and execute end-to-end livestream campaigns from pre-production to post-event analysis.

Lead large-scale livestream events, coordinating hosts, influencers, and production teams.

Develop content calendars and creative concepts aligned with brand positioning.

Own end-to-end operations including scheduling, budgeting, and vendor coordination.

Monitor livestream performance metrics and provide actionable insights.

Collaborate with marketing, merchandising, and category teams.

Manage relationships with livestream hosts, KOLs/KOCs, and platform partners.

Stay updated on livestream commerce trends and competitor activities.

Prepare regular performance reports for management.

5+ years of experience in livestream commerce, content operations, digital marketing, or e-commerce.

Proven track record of planning and executing large-scale livestream events.

Strong understanding of livestream platforms (TikTok Shop, Shopee Live, Lazada Live).

Solid project management skills for multiple simultaneous projects.

Data-driven mindset with experience analyzing livestream KPIs.

Excellent coordination and communication skills for cross-functional work.

Creative sensibility for content storytelling.

Good command of English.

Bachelor's degree in Marketing, Communications, Business, or a related field.