Manager, B2B Event Marketing (Bangkok Based, relocation provided)

Agoda is hiring a Manager for B2B Event Marketing based in Bangkok to lead and scale the events channel as a strategic growth lever. The role owns end-to-end event management, partnering with Business Development, Sales, Supply, PR, Content, Branding and senior leadership to translate commercial priorities into event strategies, build roadmaps, and define success metrics such as pipeline impact, activation, ROI and incrementality.

The position requires 8-12 years of experience and emphasizes structured problem-solving, stakeholder mastery, execution excellence and a business orientation with P&L understanding. Candidates from management consulting, strategy, PMO or business operations backgrounds are explicitly encouraged to apply; traditional event production experience is not a prerequisite. The role is hybrid (2 days WFH, 3 days in office) and relocation to Bangkok is provided.

Translate commercial priorities into event strategies with clear business cases and develop annual roadmaps aligned to growth objectives

Define success metrics beyond attendance (pipeline impact, activation, ROI, incrementality) and create scalable playbooks and operating models

Partner with Business Development, Sales, Supply, PR, Content, Branding and Senior Leadership, aligning diverse stakeholders with competing priorities

Lead large, multi-workstream initiatives end-to-end, build detailed project plans with risk mitigation and milestone tracking

Build measurement frameworks, post-event impact analysis, dashboards and test-and-learn approaches to track ROI and business outcomes

8-12 years of experience in events/field/B2B marketing, management consulting, strategy/business transformation, PMO/program leadership, or business operations in high-growth environments

Strong structured problem-solving skills with ability to turn ambiguity into clear frameworks and action plans

Experience working with senior leadership and navigating high-visibility, high-complexity environments with strong influence without relying on hierarchy

Exceptional project management discipline with ability to manage multiple concurrent initiatives and strong attention to detail

Commercial acumen with understanding of P&L drivers, growth mechanics and data-informed decision making

Refer to Agoda's Hiring Process Guidelines on the careers site for interview process details