Manager, B2B Experiential Marketing (Bangkok Based, relocation provided)

Agoda is hiring a Manager, B2B Experiential Marketing based in Bangkok (relocation provided) within the Performance Marketing department. The role sits on the B2B Content & Events team and owns end-to-end event strategy and execution, translating commercial priorities into event strategies, building annual roadmaps, defining success metrics beyond attendance, and partnering with Business Development, Sales, Supply, PR, Content, Branding, and senior leadership.

The position leads large multi-workstream initiatives, establishes governance and reporting, and builds measurement frameworks with dashboards to track ROI and business outcomes. Candidates should bring 8-12 years of experience in structured problem-solving, stakeholder management, execution discipline, and a business orientation with P&L understanding. Backgrounds in events, field marketing, management consulting, strategy, PMO, or business operations are welcomed.

Translate commercial priorities into event strategies with clear business cases and develop annual roadmaps aligned to growth objectives

Define success metrics beyond attendance such as pipeline impact, activation, ROI, and incrementality, and create scalable playbooks

Partner with Business Development, Sales, Supply, PR, Content, Branding, and Senior Leadership, aligning diverse stakeholders and driving executive updates

Lead large multi-workstream initiatives end-to-end with detailed project plans, risk mitigation, milestone tracking, and governance cadence

Build measurement frameworks, post-event impact analysis, dashboards, and test-and-learn approaches to track ROI and business outcomes

8-12 years of experience in events, field or B2B marketing, management consulting, strategy or business transformation, PMO or complex program leadership, or business operations in high-growth environments

Strong structured problem-solving skills with the ability to turn ambiguity into clear frameworks and action plans

Experience working with senior leadership and navigating high-visibility, high-complexity environments with strong influence skills

Exceptional project management discipline with the ability to manage multiple concurrent initiatives

Business orientation with understanding of P&L drivers and growth mechanics, making data-informed decisions