Associate Director, PPC Marketing (Bangkok-based, relocation provided)

Agoda is hiring an Associate Director of PPC Marketing to be based in Bangkok, with relocation provided, working on-site in a hybrid model (2 days WFH, 3 days in office). The role leads Agoda's global PPC marketing strategy and execution, combining programmatic optimization of volumes and margins with a strategic view of competitors, customers, hotels, and regulators. The position manages a team of pricing campaign managers and analysts and partners with senior management, marketing, and product teams, using price display tactics and machine learning algorithms.

Develop and refine PPC strategy in line with business goals and market trends.

Monitor channel performance and efficiency (ROI, spend, and other key KPIs).

Communicate performance, insights, and recommendations to senior leadership and cross-functional teams.

Identify and implement process improvements to increase team efficiency and campaign effectiveness.

Manage relationships with external partners (e.g., Google, Bing, agencies) and negotiate contracts; mentor, train, and develop team members; foster testing and innovation.

Strong analytical skills and a passion for working with data to drive business decisions.

Advanced proficiency in SQL.

Experience in the online travel or e-commerce industry is a plus.

Proven ability to collaborate effectively across teams and cultures.

People management experience, including hiring, coaching, and developing team members; experience managing budgets and delivering results against financial targets.

Online application including Alooba test (if not completed in last 4 months), with candidate review per Agoda's Hiring Process Guidelines