This role focuses on delivering exceptional customer service and driving sales performance within a True Branding shop. You will be responsible for handling transactions, managing inventory, and ensuring strict compliance with company standards. The position requires a service-oriented mindset and the ability to work effectively under pressure in a fast-paced retail environment. You will serve as the primary point of contact for customers, assisting with inquiries, resolving technical issues, and explaining complex telecom products. The role involves operating front-office systems for activations and managing payments. Additionally, you will support daily store operations, including opening and closing procedures, while maintaining a positive brand image.