This Associate Data Analyst role is based in Bangkok and focuses on Marketing Analytics within the Performance Marketing team. The position is designed for new graduates and involves working with experts to develop at-scale marketing programs. The role requires fluency in English and Thai, and the ability to analyze data to optimize campaigns across various digital channels. The team is highly data-driven and fosters a learning environment for professional growth.

This role is part of Agoda's Performance Marketing team, focusing on data-driven marketing programs to improve customer lifetime value. Responsibilities include experimenting with campaign structures and bidding strategies on search engines and partners, modeling data to understand demand elasticity and campaign impact, and building dashboards to track performance and derive insights. The position requires a quantitative background and experience with data analysis tools.

Within Booking Holdings, an enhanced and more connected B2B business is being built within Booking Holdings consolidating the businesses of Booking.com, Priceline and Agoda into a single global division ("New B2B Business") About the role A build role that owns the entire acquisition funnel for the named universe – from top-of-funnel demand generation to the deepest 1:1 account plays – weighted toward ABM depth. You run one tiered account-based motion: 1:1 & 1:few (ABM) where the value is, and a capped 1:many (Lead Gen) engine over the tail of the same named list. The art of the role is allocating finite team capacity across tiers – protecting 1:1 depth (the deep committee deals fund the whole program) while running an efficient 1:many engine. Player-coach: with a two-person team you personally carry the top 3–5 marquee accounts. Expect roughly 60% leadership / 40% own book; the discipline is protecting the leadership half when your own accounts heat up. What you will do * Own the target universe and the full funnel: tier the named list with BD; decide 1:1, 1:few, or 1:many treatment; set goals, capacity allocation across tiers (~70% toward ABM), and operating rhythm. * Run a capped 1:many Lead Gen engine over the tail – templated, archetype-segmented campaigns built with the shared Marketing Ops Specialist, routed cleanly to BD – deliberately bounded so it cannot crowd out the deep work. * Carry the marquee accounts yourself (player-coach); co-own named accounts with BD; guide committee mapping; own the multi-product narrative and land-and-expand path. * Direct bespoke content and exec engagement; build the playbook; define and own account-level and funnel measurement with MarOps/RevOps; lead and grow the team; sell the program internally. What you will need (required) * 6+ years in B2B marketing and/or sales, with 3+ years in ABM or named-account field marketing. * Full-funnel range – you can run both deep 1:1 ABM and scaled 1:many demand generation against a named list, with the judgment to allocate finite capacity (purely high-volume demand gen with no account depth is not the profile). * Player-coach appetite; demonstrated BD partnership; buying-committee fluency; multi-product selling; account + funnel measurement literacy; CRM/MAP fluency; people leadership; comfort building from scratch. Nice to have * Travel/fintech/loyalty/marketplace or partnership-led experience; ABM-platform exposure; self-serve funnels; ITSMA/ABM certification; new-function or post-merger experience. Why 70/30 (best-practice rationale) At the leadership level, 70/30 keeps the function’s identity anchored in depth: the committee deals carry the revenue and are the fragile, hard-to-rebuild capability, while the scaled engine is a controlled feeder rather than a competing P&L. Capping Lead Gen at ~30% of team capacity lets one Marketing Ops Specialist and a bounded automation motion serve the tail without pulling strategists off marquee accounts. Recommended default when the strategic named list is the primary prize. How we will measure success Primary (70%): committee engagement depth, joint account plans adopted, exec milestones, pipeline influenced, multi-product expansion, and deal velocity on strategic accounts. Secondary (30%): qualified pipeline and meetings from the capped 1:many tier, funnel conversion, and graduation of warming tail accounts. Plus team growth and playbook quality.

You will operate at the intersection of Marketing, data, product development, and generative AI. This role involves identifying high-value workflows, translating business problems into clear product requirements, and developing solutions using SQL, Python, and generative AI technologies. You will work directly with data and AI tools to understand user workflows in detail and take ownership of delivering measurable outcomes. The team focuses on a small number of high-impact initiatives, including experiment analysis, business reporting, campaign operations, and SEO/AEO content workflows. You will partner with developers and Marketing teams to turn successful prototypes into reliable products. This includes designing evaluation frameworks, leading user research and pilots, and driving rollout and adoption. You will measure the impact of these products on employee productivity, output quality, and business outcomes. The role requires a strong sense of ownership and the ability to collaborate effectively across Marketing, Analytics, Product, and Technology teams.

You will operate at the intersection of Marketing, data, product development, and generative AI to build scalable solutions. This role involves identifying high-value workflows, translating business problems into clear product requirements, and developing prototypes using SQL and Python. You will partner with developers and Marketing teams to turn successful ideas from prototype through deployment and adoption. The focus is on delivering measurable outcomes through AI-enabled tools rather than traditional reporting or coordination. You will quantify opportunities by establishing current effort, pain points, user base, and potential business value. You will design evaluation frameworks covering output accuracy, reliability, usability, safety, and appropriate human review. You will lead user research, pilots, and iterative testing with analysts and channel specialists. The role requires driving rollout, documentation, training, and adoption in partnership with sponsoring teams while measuring hours saved and downstream business impact. You will maintain a prioritized portfolio of Marketing AI opportunities and communicate progress, learnings, and recommendations to senior stakeholders. You will monitor developments in AI capabilities and identify when existing products should be improved, expanded, or retired. You will contribute reusable tools, standards, and playbooks that help Marketing teams build better AI-enabled workflows independently. This is a hands-on role requiring strong product thinking and the ability to break ambiguous problems into structured workstreams.

We are seeking a strategic and results-oriented Assistant Manager to lead performance marketing initiatives for our Pure Player division. You will be responsible for developing and executing comprehensive digital marketing strategies that drive user acquisition, engagement, and revenue growth across key digital channels. This role requires a deep understanding of the digital ecosystem and the ability to optimize campaigns for maximum return on investment. You will collaborate closely with cross-functional teams including product, creative, and analytics to ensure alignment with broader business objectives. In this position, you will manage a team of marketing professionals and oversee the end-to-end lifecycle of performance marketing campaigns. You will analyze complex data sets to derive actionable insights, identify market trends, and refine targeting strategies to improve conversion rates. The ideal candidate will be a proactive leader who can mentor team members, foster a culture of continuous improvement, and drive innovation in our marketing approach to stay ahead of competitive pressures.

Agoda is launching a new B2C fintech product and is seeking a Senior Business Analyst to define, launch, and grow this vertical across different markets. You will own and execute initiatives to drive acquisition, transaction growth, and retention by working closely with product, fintech, and cross-functional marketing teams. This is a unique opportunity to incubate a new business from the ground up in a fast-paced environment. In this role, you will design optimization strategies across the full user funnel, execute marketing campaigns through various channels, and collaborate with product and design to shape key user journeys. You will also work with fintech, legal, and compliance teams to ensure messaging is accurate and user-friendly. This is a sole contributor role with strong visibility across management.

Within Booking Holdings, an enhanced and more connected B2B business is being built within Booking Holdings consolidating the businesses of Booking.com, Priceline and Agoda into a single global division ("New B2B Business") About the role A build role that owns the entire acquisition funnel for the named universe – from top-of-funnel demand generation to the deepest 1:1 account plays – weighted toward ABM depth. You run one tiered account-based motion: 1:1 & 1:few (ABM) where the value is, and a capped 1:many (Lead Gen) engine over the tail of the same named list. The art of the role is allocating finite team capacity across tiers – protecting 1:1 depth (the deep committee deals fund the whole program) while running an efficient 1:many engine. Player-coach: with a two-person team you personally carry the top 3–5 marquee accounts. Expect roughly 60% leadership / 40% own book; the discipline is protecting the leadership half when your own accounts heat up. What you will do * Own the target universe and the full funnel: tier the named list with BD; decide 1:1, 1:few, or 1:many treatment; set goals, capacity allocation across tiers (~70% toward ABM), and operating rhythm. * Run a capped 1:many Lead Gen engine over the tail – templated, archetype-segmented campaigns built with the shared Marketing Ops Specialist, routed cleanly to BD – deliberately bounded so it cannot crowd out the deep work. * Carry the marquee accounts yourself (player-coach); co-own named accounts with BD; guide committee mapping; own the multi-product narrative and land-and-expand path. * Direct bespoke content and exec engagement; build the playbook; define and own account-level and funnel measurement with MarOps/RevOps; lead and grow the team; sell the program internally. What you will need (required) * 6+ years in B2B marketing and/or sales, with 3+ years in ABM or named-account field marketing. * Full-funnel range – you can run both deep 1:1 ABM and scaled 1:many demand generation against a named list, with the judgment to allocate finite capacity (purely high-volume demand gen with no account depth is not the profile). * Player-coach appetite; demonstrated BD partnership; buying-committee fluency; multi-product selling; account + funnel measurement literacy; CRM/MAP fluency; people leadership; comfort building from scratch. Nice to have * Travel/fintech/loyalty/marketplace or partnership-led experience; ABM-platform exposure; self-serve funnels; ITSMA/ABM certification; new-function or post-merger experience. Why 70/30 (best-practice rationale) At the leadership level, 70/30 keeps the function’s identity anchored in depth: the committee deals carry the revenue and are the fragile, hard-to-rebuild capability, while the scaled engine is a controlled feeder rather than a competing P&L. Capping Lead Gen at ~30% of team capacity lets one Marketing Ops Specialist and a bounded automation motion serve the tail without pulling strategists off marquee accounts. Recommended default when the strategic named list is the primary prize. How we will measure success Primary (70%): committee engagement depth, joint account plans adopted, exec milestones, pipeline influenced, multi-product expansion, and deal velocity on strategic accounts. Secondary (30%): qualified pipeline and meetings from the capped 1:many tier, funnel conversion, and graduation of warming tail accounts. Plus team growth and playbook quality.

Within Booking Holdings, an enhanced and more connected B2B business is being built within Booking Holdings consolidating the businesses of Booking.com, Priceline and Agoda into a single global division ("New B2B Business") Your center of gravity is deep 1:1 / 1:few ABM on your strategic accounts – that is the majority of your time and where the value is. Alongside it you carry a capped, automation-led 1:many (Lead Gen) responsibility across the tail of your archetype: templated, segment-level campaigns that open accounts and book first meetings for BD. The deep work comes first; the 1:many tier is deliberately bounded so it cannot crowd out the committee-level plays. This is not a high-volume MQL-factory role. What you will do * Research & target your accounts and form a point of view on which product leads and how the relationship expands. * Run a capped 1:many motion over your tail. Templated, segment-level Lead Gen campaigns (built with the shared Marketing Ops Specialist) to open accounts and book BD meetings – and spot when a warming account should graduate into your 1:few tier. Kept deliberately bounded. * Map the buying committee, design the account plays, and create & adapt bespoke assets for your strategic accounts. * Partner with BD/Sales; run and optimize campaigns in the marketing automation platform; own your measurement layer. What you will need (required) * 4+ years in B2B marketing, with 2+ years in ABM, strategic-account, or field marketing. * Account-research and buying-committee-mapping skill – you can build an account dossier and a stakeholder map and turn them into a plan. * Multi-channel campaign orchestration – multi-touch, multi-stakeholder campaigns (email, LinkedIn, events, direct). * Ability to sell a portfolio, not a single product – comfortable matching the right product to a buyer and articulating an expansion path. * Strong BD/Sales partnership instincts; comfortable working without direct authority. * CRM + MAP fluency – a major CRM (e.g., Salesforce) and a marketing automation platform (Pardot / Marketing Cloud Account Engagement, HubSpot, or Marketo). * Data-literate – comfortable defining KPIs and reading dashboards. Strong writing and executive communication. Long-cycle patience and ownership. Nice to have * Travel, travel-tech, fintech/payments, loyalty, marketplaces, or B2B2C / partnership-led experience. * Exposure to intent-data / ABM platforms (6sense, Demandbase, ZoomInfo, Bombora). Event-based engagement (exec dinners, roundtables). ABM certification (ITSMA or equivalent). * Self-serve / PLG onboarding funnels, affiliate/partner-network programs (CJ), or SDR/BDR collaboration. SQL/BI comfort is a plus but not required. How we will measure success Primary (70%): buying-committee engagement depth, pipeline influenced, multi-product expansion, deal velocity, and BD-reported influence on strategic accounts. Secondary (30%): qualified leads/meetings generated from the capped 1:many tier and graduation of warming tail accounts into 1:few.

Within Booking Holdings, an enhanced and more connected B2B business is being built within Booking Holdings consolidating the businesses of Booking.com, Priceline and Agoda into a single global division ("New B2B Business") About the role A build role that owns the entire acquisition funnel for the named universe – from top-of-funnel demand generation to the deepest 1:1 account plays – weighted toward ABM depth. You run one tiered account-based motion: 1:1 & 1:few (ABM) where the value is, and a capped 1:many (Lead Gen) engine over the tail of the same named list. The art of the role is allocating finite team capacity across tiers – protecting 1:1 depth (the deep committee deals fund the whole program) while running an efficient 1:many engine. Player-coach: with a two-person team you personally carry the top 3–5 marquee accounts. Expect roughly 60% leadership / 40% own book; the discipline is protecting the leadership half when your own accounts heat up. What you will do * Own the target universe and the full funnel: tier the named list with BD; decide 1:1, 1:few, or 1:many treatment; set goals, capacity allocation across tiers (~70% toward ABM), and operating rhythm. * Run a capped 1:many Lead Gen engine over the tail – templated, archetype-segmented campaigns built with the shared Marketing Ops Specialist, routed cleanly to BD – deliberately bounded so it cannot crowd out the deep work. * Carry the marquee accounts yourself (player-coach); co-own named accounts with BD; guide committee mapping; own the multi-product narrative and land-and-expand path. * Direct bespoke content and exec engagement; build the playbook; define and own account-level and funnel measurement with MarOps/RevOps; lead and grow the team; sell the program internally. What you will need (required) * 6+ years in B2B marketing and/or sales, with 3+ years in ABM or named-account field marketing. * Full-funnel range – you can run both deep 1:1 ABM and scaled 1:many demand generation against a named list, with the judgment to allocate finite capacity (purely high-volume demand gen with no account depth is not the profile). * Player-coach appetite; demonstrated BD partnership; buying-committee fluency; multi-product selling; account + funnel measurement literacy; CRM/MAP fluency; people leadership; comfort building from scratch. Nice to have * Travel/fintech/loyalty/marketplace or partnership-led experience; ABM-platform exposure; self-serve funnels; ITSMA/ABM certification; new-function or post-merger experience. Why 70/30 (best-practice rationale) At the leadership level, 70/30 keeps the function’s identity anchored in depth: the committee deals carry the revenue and are the fragile, hard-to-rebuild capability, while the scaled engine is a controlled feeder rather than a competing P&L. Capping Lead Gen at ~30% of team capacity lets one Marketing Ops Specialist and a bounded automation motion serve the tail without pulling strategists off marquee accounts. Recommended default when the strategic named list is the primary prize. How we will measure success Primary (70%): committee engagement depth, joint account plans adopted, exec milestones, pipeline influenced, multi-product expansion, and deal velocity on strategic accounts. Secondary (30%): qualified pipeline and meetings from the capped 1:many tier, funnel conversion, and graduation of warming tail accounts. Plus team growth and playbook quality.