This role involves managing onsite agent processes and execution, including headcount planning, seller pitching, productivity optimization, cost management, and budgeting. The position also requires planning truck capacity based on forecasted order volume, analyzing post-campaign performance, and overseeing the end-to-end seller migration process. The candidate will track performance metrics to ensure alignment with OKRs and design initiatives to enhance seller experience and operational efficiency.
Collaborate with cross-functional team members within and across business units to leverage internal product knowledge and expertise for optimum efficiency.
Interact with product management, project management and development teams to develop a strong understanding of the project and testing objectives.
Design and create test cases and scripts to address business and technical use cases.
Work closely with developers to design test criteria and develop automated tests.
Lead and develop the automation strategy/effort and generate scripts to perform automated testing cycles using Robot framework, Python, Shell script
Perform both Manual and Automation testing, performance testing, End to End testing.
Participate in the architecture and design of a feature early in the development cycle, influencing it to drive quality and adherence to specifications.
Create documentation for QA process
Maintain regular and punctual attendance at work.
Owns continuous improvement for existing and new processes.
All other duties as assigned
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
**The Opportunity**
The Performance Marketing team is looking for a strategic and data-driven Senior Manager to lead the marketing function for one of Agoda’s most strategic partnerships, owning the P&L, leading a team, and driving partnership strategy.
This partnership generates millions in annual revenue across multiple whitelabel brands serving millions of travelers globally.
This position sits at the intersection of strategic thinking and operational excellence — someone who can lead a team, shape marketing strategy, influence partnership direction, and drive measurable business impact through data-driven decision-making and complex stakeholder management.
We’re looking for a proven leader who thrives in ambiguity, builds clarity through frameworks, and can lead complex cross-functional initiatives with discipline and influence, earning strong stakeholder trust and executive confidence.
As a key player in the marketing and partnership ecosystem, you will work closely with partner marketing leadership, regional business development teams, and Agoda’s commercial and product teams to ensure marketing strategies align with business priorities and contribute directly to revenue goals. You’ll be responsible for end-to-end marketing leadership for the partnership.
**What Makes This Role Unique**
**Scale & Impact**
* Own a full P&L for a multi-million dollar partnership
* Direct control over budget allocation and investment levels across channels
* Your optimization decisions drive both immediate ROI and long-term partnership health
**Strategic Complexity**
* Manage multiple brands with different customer profiles
* Navigate the intersection of B2B partnership management and B2C performance marketing
* Balance partner relationships with data-driven optimization
* Influence partner marketing strategy while ensuring Agoda profitability targets
**Channel Mastery & Technical Growth**
**You’ll oversee the full marketing funnel:**
* Metasearch (Google Hotel Ads, TripAdvisor, Trivago, Kayak) — optimize bidding strategies, feed management, price competitiveness
* Paid Search (Google Ads, Bing) — keyword strategy, campaign structure, budget optimization
* App Marketing (Google ACi, Apple ASA) — drive app adoption in key markets
* Emerging Channels (SEO, email/CRM, customer marketing) — build new growth drivers
* Advanced SQL for booking analysis and channel performance tracking
* A/B testing and experimentation methodology with clear measurement frameworks
* Marketing analytics including attribution modeling and incrementality measurement
**Cross-Cultural Collaboration**
* Weekly syncs with partner marketing team
* Joint planning and collaborative problem-solving
* Navigate cultural nuances in partnership management
**Key Responsibilities**
1. Team Leadership & Development
* Manage, mentor, and develop a team of 2-3 marketing specialists
* Set team priorities and OKRs aligned to partnership goals
* Conduct performance reviews and career development conversations
* Foster a culture of experimentation, learning, and accountability
2. Strategic Marketing Leadership & P&L Ownership
* Set overall marketing strategy and influence ROI targets; optimize investment levels to ensure we hit partnership goals
* Guide team on channel strategies and ensure execution excellence
* Own the full marketing P&L for the partnership
* Design experimentation roadmap to validate strategic hypotheses
* Monitor channel health and guide team to drill into anomalies or opportunities
* Oversee dashboard/reporting development and team analytics capability
3. Analytics Strategy & Insights
* Define analytics roadmap and experimentation strategy for the team
* Write SQL queries to answer strategic business questions and guide team on complex analysis
* Guide team on measurement frameworks and experiment design
* Synthesize insights into executive-ready recommendations with business impact quantification
* Build team capability in analytics and experimentation
4. Strategic Planning & Executive Stakeholder Management
* Develop annual marketing roadmap and quarterly plans aligned to partnership goals
* Lead weekly syncs with partner marketing leadership
* Present quarterly business reviews to Agoda leadership (Director/VP level)
* Own the annual planning process and budget allocation across channels
* Partner with Agoda’s commercial and product teams on partnership optimization
* Pitch strategic initiatives to partner executives and navigate differing viewpoints with influence and data
5. Program & Project Management
* Lead large, multi-workstream initiatives end-to-end
* Build detailed project plans with risk mitigation and milestone tracking
* Establish governance cadence and reporting mechanisms
* Ensure disciplined execution across markets and teams
**Requirements**
We’re looking for candidates who demonstrate:
1. Analytical & Technical Skills
* SQL proficiency (daily usage for analysis; comfortable working with multiple tables and complex joins)
* Strong analytical thinking with ability to translate data into actionable insights
* Comfort with marketing analytics tools (Google Ads, attribution platforms, dashboards)
* Bonus: Experience with experimentation design and statistical analysis
* 7-10+ years in marketing, growth, or analytics roles
2. Marketing Channel Knowledge
* Understanding of performance marketing fundamentals (PPC, metasearch, app marketing, or SEO)
* Experience optimizing marketing campaigns toward ROI/profitability targets
* Familiarity with attribution models and incrementality measurement
* Background in digital marketing, growth marketing, or marketing analytics preferred
3. Leadership & Stakeholder Management
* 5+ years people management experience or demonstrated team leadership
* Ability to influence without direct authority in a matrix organization
* Executive communication skills — comfortable presenting to VP/Director level stakeholders
* Required: Complex stakeholder management including partner relationships at senior levels
* Cultural sensitivity for cross-border collaboration
4. Execution Excellence
* Exceptional project management discipline
* Ability to manage multiple concurrent initiatives
* Strong attention to detail without losing strategic altitude
5. Business Orientation
* Understands P&L drivers and growth mechanics
* Makes data-informed decisions
* Focused on impact, not activity
**What We Offer**
Ownership & Impact
* You’re not executing someone else’s strategy — you’re owning the outcomes
* Test new ideas, run experiments, see direct impact on partnership performance
* High visibility to leadership; your metrics are partnership KPIs
Learning Environment
* Work with Agoda’s best-in-class marketing practices
* Experimentation culture with clear measurement and learning
* Complex, ambiguous problems that build problem-solving skills
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
**Get To Know Our Team:**
Strategic Partnerships is a team of creative entrepreneurs that develop solutions for Agoda’s non-accommodation partners and promote Agoda’s top and bottom-line growth. We design tailored business and product solutions with our partners and help them generate measurable value. Members of our team are empowered and supported to grow their market(s) or accounts. We develop win-win relationships and leverage Agoda’s unique accommodations portfolio and tech solutions to bring our partners the advantages they seek. Utilizing our strong brand and resources, we build new channels to increase the visibility of Agoda, introduce more travelers to our great products and service and deliver significant revenues to the overall business.
**The Opportunity:**
We are seeking a Senior Manager, Commercial Excellence to join our Financial Institutions (FI) Vertical within the Strategic Partnerships team, supporting commercial excellence and driving growth across Agoda’s Financial Institutions portfolio.
In this role, you will be at the forefront of commercial analytics and FI-focused project management, combining sharp analytical capabilities with strong commercial judgment to support strategic decision-making across our FI partnerships, spanning banks, card schemes, and wallet partners.
You will need to bring a strong analytical and commercial acumen, coupled with structured problem-solving discipline, project management rigor, and attention to detail. A key part of this role is your ability to act as a strategic bridge across commercial, product, operations, and FinTech teams, translating data-driven insights into measurable business outcomes and influencing cross-functional stakeholders at all levels.
**What You’ll Do:**
**Commercial analytics**
* Own strategic and performance analysis for FI partners across growth, funnel, commercial performance, and profitability, and translate insights into clear recommendations and portfolio priorities
* Build and maintain dashboards, recurring reporting, KPI frameworks, and business review materials to improve visibility, decision-making, and performance management
* Lead deep dives to identify performance drivers, diagnose gaps, evaluate market opportunities, and develop business cases, commercial models, and go-to-market recommendations
* Support action planning and impact tracking against commercial targets, particularly in areas of underperformance or strategic focus
* Partner with cross-functional teams to turn analytical insights into business actions and improve reporting quality, analytical rigor, and fact-based decision-making across the FI organization
**FI Project Management**
* Lead or coordinate key FI initiatives from scoping and planning through execution tracking, stakeholder alignment, and leadership updates
* Drive cross-functional delivery across commercial, product, finance, legal, operations, FinTech, and marketing teams to support initiatives involving banks, card schemes, and wallets
* Establish workplans, timelines, governance, and tracking mechanisms, while managing milestones, dependencies, risks, and issue resolution across FI initiatives
* Act as a central coordinator across FI workstreams, aligning business priorities, analytical insights, and execution plans to drive measurable outcomes
* Support special projects and help build scalable processes and best practices for how FI initiatives are prioritized, managed, and reviewed
**Scope / impact**
* High-impact role at the intersection of strategy, analytics, and commercial execution
* Direct influence on FI vertical growth, partner performance, and prioritization decisions
* Strong exposure to senior stakeholders and cross-functional leadership teams
* Opportunity to shape the commercial excellence agenda, including how performance is measured, managed, and improved
**Required Qualifications:**
* 7+ years of relevant experience in commercial analytics, strategy, project management, consulting, revenue optimization, performance management, or similar fields
* Strong analytical and problem-solving skills, with the ability to structure ambiguity, derive insight from data, and translate analysis into actionable business recommendations
* Strong commercial acumen and business judgment, with a clear understanding of how analysis informs growth, prioritization, and financial outcomes
* Proven ability to influence or lead cross-functional initiatives, manage stakeholders, and drive execution in complex and ambiguous environments
* Experience developing business cases, performance frameworks, and executive-ready recommendations
* Excellent communication skills, including the ability to influence senior stakeholders and present complex ideas in a clear, concise, and compelling way
* High ownership, attention to detail, and strong execution discipline
**Preferred Qualifications:**
* Experience with SQL, BI tools, or data visualization tools is strongly preferred
* Experience leading cross-functional initiatives from insight generation through execution and impact tracking
* International or regional experience in a matrix organization is advantageous
* Experience in OTA,e-commerce,financial institutions, payments, loyalty, travel, e-commerce, fintech, strategic partnerships,or other highly data-driven consumer industries
* Experience working with partner-facing commercial teams and translating commercial needs into analytical solutions
* Advanced Excel and PowerPoint skills; ability to build structured presentations for senior leadership
* Experience managing or mentoring team members is a plus
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
**Get To Know Our Team:**
Strategic Partnerships is a team of creative entrepreneurs that develop solutions for Agoda’s non-accommodation partners and promote Agoda’s top and bottom-line growth. We design tailored business and product solutions with our partners and help them generate measurable value. Members of our team are empowered and supported to grow their market(s) or accounts. We develop win-win relationships and leverage Agoda’s unique accommodations portfolio and tech solutions to bring our partners the advantages they seek. Utilizing our strong brand and resources, we build new channels to increase the visibility of Agoda, introduce more travelers to our great products and service and deliver significant revenues to the overall business.
**The Opportunity:**
We are seeking a Senior Manager, Commercial Excellence to join our Financial Institutions (FI) Vertical within the Strategic Partnerships team, supporting commercial excellence and driving growth across Agoda’s Financial Institutions portfolio.
In this role, you will be at the forefront of commercial analytics and FI-focused project management, combining sharp analytical capabilities with strong commercial judgment to support strategic decision-making across our FI partnerships, spanning banks, card schemes, and wallet partners.
You will need to bring a strong analytical and commercial acumen, coupled with structured problem-solving discipline, project management rigor, and attention to detail. A key part of this role is your ability to act as a strategic bridge across commercial, product, operations, and FinTech teams, translating data-driven insights into measurable business outcomes and influencing cross-functional stakeholders at all levels.
**What You’ll Do:**
**Commercial analytics**
* Own strategic and performance analysis for FI partners across growth, funnel, commercial performance, and profitability, and translate insights into clear recommendations and portfolio priorities
* Build and maintain dashboards, recurring reporting, KPI frameworks, and business review materials to improve visibility, decision-making, and performance management
* Lead deep dives to identify performance drivers, diagnose gaps, evaluate market opportunities, and develop business cases, commercial models, and go-to-market recommendations
* Support action planning and impact tracking against commercial targets, particularly in areas of underperformance or strategic focus
* Partner with cross-functional teams to turn analytical insights into business actions and improve reporting quality, analytical rigor, and fact-based decision-making across the FI organization
**FI Project Management**
* Lead or coordinate key FI initiatives from scoping and planning through execution tracking, stakeholder alignment, and leadership updates
* Drive cross-functional delivery across commercial, product, finance, legal, operations, FinTech, and marketing teams to support initiatives involving banks, card schemes, and wallets
* Establish workplans, timelines, governance, and tracking mechanisms, while managing milestones, dependencies, risks, and issue resolution across FI initiatives
* Act as a central coordinator across FI workstreams, aligning business priorities, analytical insights, and execution plans to drive measurable outcomes
* Support special projects and help build scalable processes and best practices for how FI initiatives are prioritized, managed, and reviewed
**Scope / impact**
* High-impact role at the intersection of strategy, analytics, and commercial execution
* Direct influence on FI vertical growth, partner performance, and prioritization decisions
* Strong exposure to senior stakeholders and cross-functional leadership teams
* Opportunity to shape the commercial excellence agenda, including how performance is measured, managed, and improved
**Required Qualifications:**
* 7+ years of relevant experience in commercial analytics, strategy, project management, consulting, revenue optimization, performance management, or similar fields
* Strong analytical and problem-solving skills, with the ability to structure ambiguity, derive insight from data, and translate analysis into actionable business recommendations
* Strong commercial acumen and business judgment, with a clear understanding of how analysis informs growth, prioritization, and financial outcomes
* Proven ability to influence or lead cross-functional initiatives, manage stakeholders, and drive execution in complex and ambiguous environments
* Experience developing business cases, performance frameworks, and executive-ready recommendations
* Excellent communication skills, including the ability to influence senior stakeholders and present complex ideas in a clear, concise, and compelling way
* High ownership, attention to detail, and strong execution discipline
**Preferred Qualifications:**
* Experience with SQL, BI tools, or data visualization tools is strongly preferred
* Experience leading cross-functional initiatives from insight generation through execution and impact tracking
* International or regional experience in a matrix organization is advantageous
* Experience in OTA,e-commerce,financial institutions, payments, loyalty, travel, e-commerce, fintech, strategic partnerships,or other highly data-driven consumer industries
* Experience working with partner-facing commercial teams and translating commercial needs into analytical solutions
* Advanced Excel and PowerPoint skills; ability to build structured presentations for senior leadership
* Experience managing or mentoring team members is a plus
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**Equal Opportunity Employer**
At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
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**Disclaimer**
We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.
## Apply Now
Senior Manager, Strategic Partnerships – Centre of Excellence ( Bangkok based )
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