This role is part of the Performance Marketing Team, a data-driven department focused on developing at-scale marketing programs to improve customer lifetime value. The Senior Analyst, PPC will work across various marketing channels to optimize campaign performance through experimentation and modeling. Responsibilities include analyzing vast amounts of data generated by experiments, developing predictive models using data science techniques, and building dashboards to track performance and derive insights. The role requires close collaboration with product teams and communicating recommendations to stakeholders.
This role involves working within the Performance Marketing Team to develop at-scale marketing programs that improve customer lifetime value. The position focuses on data-driven strategies across search and display channels. Responsibilities include experimenting with text ads and bidding structures on major search engines like Google and Bing, as well as testing and optimizing campaigns on social platforms such as Facebook and Instagram. The role also requires analyzing data from experiments to develop optimization models and building dashboards for account managers.
Candidates must possess strong numerical reasoning skills and proficiency in Excel. The ideal candidate holds a Bachelor’s Degree or higher in a quantitative subject such as computer science, mathematics, or engineering. Fluency in English is required. The role offers a great learning environment where you will work closely with experts from diverse backgrounds.
The Brand Marketing team seeks an Analyst to scale digital marketing and brand research efforts. The role involves managing digital campaign planning, A/B testing, and reporting across channels like Meta and YouTube. The analyst will also manage and analyze brand research projects. The position is based in Bangkok, Thailand, offering relocation support. The role requires analyzing campaign and research data to deliver insights that shape team strategy and build an engaging brand in the tech-and-travel space. Responsibilities include conducting A/B testing on platforms like Facebook and TikTok, owning digital campaign performance, communicating test results, and collaborating with external media partners like Google and Meta.
This role is part of the Performance Marketing department at Agoda, focusing on data-driven marketing programs to improve customer lifetime value. The position involves analyzing vast amounts of data to optimize campaign performance and develop predictive models. Responsibilities include experimentation with advertising structures and bidding strategies on various search engines, modeling demand elasticity, and building dashboards to track performance and derive insights. The role requires collaboration with product teams to implement roadmaps and communicate recommendations to stakeholders.
This role is part of the Performance Marketing Team, a data-driven department focused on developing at-scale marketing programs to improve customer lifetime value. The Analyst will work on search, display, and modeling tasks. Responsibilities include experimenting with text ads and bidding on search engines like Google and Bing, testing and optimizing campaigns on social media platforms, and analyzing data from experiments to develop optimization models and dashboards for account managers.
**About the Role**
Responsible for designing and maintaining the actuarial modelling framework and system to meet business needs and regulatory requirements
• Develop and maintain actuarial modelling framework, review model design, model controls, model constraints and coding efficiency
• Take responsibility for actuarial modelling projects, utilise existing data for sophisticated statistical analysis and modelling work
• Involve in detailed review and design of actuarial systems including relevant documentation, procedures and instruction manuals
• Optimise software performance to ensure compatibility with latest technology
• Maintain the software's compliance with industry standards
• Responsible for other relating tasks as assigned to align with business policy and build long term business growth.
• Explore opportunity to improve work flow and build healthy environment
• Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.
In accordance with recruitment policy and hiring standard of AIA (Thailand) Company Limited, after completing the selection process, you are required for criminal background check before joining the company. Your criminal record information will be retained according to the PDPA policy of the company. As per attached link
https://www.aia.co.th/th/about-aia/privacy/candidate
_Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives._
_You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date._
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
**The Opportunity**
The Performance Marketing team is looking for a strategic and data-driven Senior Manager to lead the marketing function for one of Agoda’s most strategic partnerships, owning the P&L, leading a team, and driving partnership strategy.
This partnership generates millions in annual revenue across multiple whitelabel brands serving millions of travelers globally.
This position sits at the intersection of strategic thinking and operational excellence — someone who can lead a team, shape marketing strategy, influence partnership direction, and drive measurable business impact through data-driven decision-making and complex stakeholder management.
We’re looking for a proven leader who thrives in ambiguity, builds clarity through frameworks, and can lead complex cross-functional initiatives with discipline and influence, earning strong stakeholder trust and executive confidence.
As a key player in the marketing and partnership ecosystem, you will work closely with partner marketing leadership, regional business development teams, and Agoda’s commercial and product teams to ensure marketing strategies align with business priorities and contribute directly to revenue goals. You’ll be responsible for end-to-end marketing leadership for the partnership.
**What Makes This Role Unique**
**Scale & Impact**
* Own a full P&L for a multi-million dollar partnership
* Direct control over budget allocation and investment levels across channels
* Your optimization decisions drive both immediate ROI and long-term partnership health
**Strategic Complexity**
* Manage multiple brands with different customer profiles
* Navigate the intersection of B2B partnership management and B2C performance marketing
* Balance partner relationships with data-driven optimization
* Influence partner marketing strategy while ensuring Agoda profitability targets
**Channel Mastery & Technical Growth**
**You’ll oversee the full marketing funnel:**
* Metasearch (Google Hotel Ads, TripAdvisor, Trivago, Kayak) — optimize bidding strategies, feed management, price competitiveness
* Paid Search (Google Ads, Bing) — keyword strategy, campaign structure, budget optimization
* App Marketing (Google ACi, Apple ASA) — drive app adoption in key markets
* Emerging Channels (SEO, email/CRM, customer marketing) — build new growth drivers
* Advanced SQL for booking analysis and channel performance tracking
* A/B testing and experimentation methodology with clear measurement frameworks
* Marketing analytics including attribution modeling and incrementality measurement
**Cross-Cultural Collaboration**
* Weekly syncs with partner marketing team
* Joint planning and collaborative problem-solving
* Navigate cultural nuances in partnership management
**Key Responsibilities**
1. Team Leadership & Development
* Manage, mentor, and develop a team of 2-3 marketing specialists
* Set team priorities and OKRs aligned to partnership goals
* Conduct performance reviews and career development conversations
* Foster a culture of experimentation, learning, and accountability
2. Strategic Marketing Leadership & P&L Ownership
* Set overall marketing strategy and influence ROI targets; optimize investment levels to ensure we hit partnership goals
* Guide team on channel strategies and ensure execution excellence
* Own the full marketing P&L for the partnership
* Design experimentation roadmap to validate strategic hypotheses
* Monitor channel health and guide team to drill into anomalies or opportunities
* Oversee dashboard/reporting development and team analytics capability
3. Analytics Strategy & Insights
* Define analytics roadmap and experimentation strategy for the team
* Write SQL queries to answer strategic business questions and guide team on complex analysis
* Guide team on measurement frameworks and experiment design
* Synthesize insights into executive-ready recommendations with business impact quantification
* Build team capability in analytics and experimentation
4. Strategic Planning & Executive Stakeholder Management
* Develop annual marketing roadmap and quarterly plans aligned to partnership goals
* Lead weekly syncs with partner marketing leadership
* Present quarterly business reviews to Agoda leadership (Director/VP level)
* Own the annual planning process and budget allocation across channels
* Partner with Agoda’s commercial and product teams on partnership optimization
* Pitch strategic initiatives to partner executives and navigate differing viewpoints with influence and data
5. Program & Project Management
* Lead large, multi-workstream initiatives end-to-end
* Build detailed project plans with risk mitigation and milestone tracking
* Establish governance cadence and reporting mechanisms
* Ensure disciplined execution across markets and teams
**Requirements**
We’re looking for candidates who demonstrate:
1. Analytical & Technical Skills
* SQL proficiency (daily usage for analysis; comfortable working with multiple tables and complex joins)
* Strong analytical thinking with ability to translate data into actionable insights
* Comfort with marketing analytics tools (Google Ads, attribution platforms, dashboards)
* Bonus: Experience with experimentation design and statistical analysis
* 7-10+ years in marketing, growth, or analytics roles
2. Marketing Channel Knowledge
* Understanding of performance marketing fundamentals (PPC, metasearch, app marketing, or SEO)
* Experience optimizing marketing campaigns toward ROI/profitability targets
* Familiarity with attribution models and incrementality measurement
* Background in digital marketing, growth marketing, or marketing analytics preferred
3. Leadership & Stakeholder Management
* 5+ years people management experience or demonstrated team leadership
* Ability to influence without direct authority in a matrix organization
* Executive communication skills — comfortable presenting to VP/Director level stakeholders
* Required: Complex stakeholder management including partner relationships at senior levels
* Cultural sensitivity for cross-border collaboration
4. Execution Excellence
* Exceptional project management discipline
* Ability to manage multiple concurrent initiatives
* Strong attention to detail without losing strategic altitude
5. Business Orientation
* Understands P&L drivers and growth mechanics
* Makes data-informed decisions
* Focused on impact, not activity
**What We Offer**
Ownership & Impact
* You’re not executing someone else’s strategy — you’re owning the outcomes
* Test new ideas, run experiments, see direct impact on partnership performance
* High visibility to leadership; your metrics are partnership KPIs
Learning Environment
* Work with Agoda’s best-in-class marketing practices
* Experimentation culture with clear measurement and learning
* Complex, ambiguous problems that build problem-solving skills
The Senior Associate WFM Manager is a people leader in role, responsible for leading a WFM team, enabling them to be successful and delivering against the prescribed KPIs.
The Manager enables their team and team members by providing coaching and feedback, building strong professional relationships, maintaining a regular flow of communication, and providing direction, support, and development.
The Manager also contributes to the overall WFM performance and culture, collaborating with peers and broader colleagues to ensure WFM delivers to the company and CEG objectives.
The Senior Associate WFM Manager is expected to be an SME in Workforce Management, having a good knowledge of WFM concepts, to support the team with challenges and capability and to adequately represent WFM, to senior stakeholders.
**ACTIVITIES PERFORMED ON THE JOB:**
* **Coaching and giving feedback:**
* Coaching and providing feedback within WFM (usually one-on-one) constructively and creatively, to enable colleagues to perform at their best.
* Review performance of individuals and team using performance reports/dashboards, observations, buddying, and reviewing system audit reports.
* Manage all underperformance, using the Performance Improvement Plan (PIP) process where appropriate.
* **People leadership:**
* Build healthy and professional relationships with team members.
* Establish and nurture a culture of performance excellence, open feedback, collaboration, recognition, and quality delivery of outcomes.
* Organize team building activities that will engage people in teamwork and create a positive work environment.
* Ensure the team is well supported to perform their day-to-day activities, including:
* ensuring appropriate real-time support is available, taking and managing escalated issues.
* Providing approvals as part of the business process (e.g. absorption).
* Ensure team schedule is maintained to a high standard to provide stakeholder support and manage team requests and unplanned absence, in line with process.
* Provide clarity on performance vs targets, and any other team or group objectives.
* Use reward and recognition as part of motivating the team.
* Conduct team meetings: sharing important information, updates, performance progress, and broader company updates.
* Ensure your team is connected to the company’s WFM objectives and strategy.
* Be an example to the team through behavior, living up to the Agoda values and behavior standards expected of people leaders.
* Collaborate with other departments, working together to enable overall success (e.g. WFM teams, CEG Operations Teams, CEG Teach Team).
* **Reporting & data analysis:**
* Work with data from various sources to analyze and observe performance of CEG SLAs and gain insights as a basis for feedback and change suggestions.
* Prepare and present team performance data, challenges, issues, ideas, and opportunities.
* **Collaboration:**
* Collaborate with local WFM team:
* On team performance: providing updates about the team, traffic, projects, concerns, challenges, and opportunities.
* Participate actively in leadership meetings: share what works well for you, provide feedback and input on decisions or updates, and be open and constructive about what is not working well and how the group can improve.
* Stay up to date with products, news, goals, decisions, projects.
* Collaborate with other teams:
* CEG Operations Leadership and Management.
* CEG GSV.
* **Personal Management:**
* Remain up to date with important company/team/department updates, requirements.
* Act in the best interests of the organization: ensuring that we operate with absolute integrity and compliance with all legal obligations or compliance requirements.
* Be an active and constructive Agoda team member: Always being respectful to others and seeking to be better together.
* Aim to understand, then meet and exceed the expectations agreed with your manager.
**EXPECTATIONS – BEHAVIORS AND VALUES**
**Behavior****Definition**
**_Continuous improvement_**Regularly identify improvement opportunities, quantify them, and follow through to measurable/demonstratable outcomes. Embraces both successes and failures to learn and maximize the benefits.
Embraces and drives change, is open and supportive of improvement opportunities identified by others.
**_Deliver better together_**Collaborates and engages with colleagues and broader Agoda teams to share ideas and learn and work together toward shared ambitions.
Is respectful to colleagues, open to different perspectives /viewpoints, and positively contributes to discussions.
**_Enable others` success_**Is committed to building and nurturing a culture of frequent feedback, coaching and career development.
Provides clarity on accountability, goals, and progress.
Regularly takes the opportunity to connect and align teams and team members to the Agoda/CEG strategy, making these relevant and digestible.
**COMPETENCIES REQUIRED**
**Analytical Ability & Problem Solving**Can visualise, articulate, conceptualise, or solve both complex and uncomplicated problems using the data available.
**Decision making ability**Set a course of action purposely chosen from different alternatives to achieve company objectives.
**Effective communication**(Verbal and written)Delivers, receives, and interprets ideas and information, presents information appropriately to a diverse range of audiences, and influences partner decisions Excel/Power Point Skills
**Flexibility and Agility**Can adjust behavior to new information and changing circumstances. Be open to new ways of doing things and always experiment with new methods. Works effectively in a dynamic environment.
**KPI management**Create and execute a KPI plan designed to help achieve and evaluate success in reaching the company’s goals.
**Listening and influencing**Practice attentive and active listening. Can influence strategies that persuade key stakeholders to take action that will promote shared interests and business goals.
**Process Improvement**Organise, evaluate, plan, and implement improvements in our internal and external processes and practices. Actively work on creating better processes once changes take place.
**Reporting**Be able to confidently give a written account of business metrics, projects, and team performance based on data, observations, or investigations.
**Result driven**Driving high standards to accomplish challenging goals. Works hard to achieve them.
**Time / workload management & prioritization**Creating a work environment where tasks and responsibilities are accomplished successfully within the time available.
**Coaching**Support and develop team members to achieve a specific personal and professional goal by guiding and training.
**Develop and Manage team**Govern and coordinate the team to perform in their job. Learn the skills, potential, and ambitions of the team members and define long term success.
**Operational Planning & Coordination**Create and execute a detailed plan with the aim to provide a clear vision on how the team, department will contribute to the achievement of the company’s strategic goals
**People training**Identify training needs, create, and develop training to help team members with specific knowledge or skills to improve performance in their current roles.
**Presentation**Clearly conveys information and ideas through a variety of media to individuals or groups in a manner that engages the audience and helps them understand and retain the message.
**Team level KPI management**Create and execute a team KPI plan designed to help achieve and evaluate success in reaching the company goals.
**Qualifications, Experience and Trainings required:**
**Qualifications**High level written & verbal language/communication skills. Intermediate or above computer literacy (MS Excel particularly), high level problem solving / analytical reasoning skills. High level stakeholder management skills.
**Experience**6+ years of WFM experience
Experience in coaching and developing, in a technical environment.
Experience in delivering high-level business objectives or initiatives.
**Trainings**OJT, WFM onboarding, RT Onboarding
**Must have:**
* Deep hands-on experience designing and configuring omnichannel routing strategies (email, voice, chat/messaging) using platforms such as Amazon Connect, Genesys Cloud/PureCloud, or equivalent CCaaS/ACD systems.
* Proven ability to build routing logic from the ground up — including skills-based routing, IVR/call flows, queues, priorities, and escalation paths — based on complex, nuanced business requirements.
* Strong understanding of contact center architecture (queues, agent skill profiles, SLAs, overflow/failover logic) and how to translate ambiguous business needs into scalable, technical routing designs.
* Experience integrating routing platforms with CRM/WFM/reporting tools (e.g. Salesforce, Verint, NICE) is a plus.
* Comfortable working directly with engineering/IT teams to implement and troubleshoot routing configurations, and able to independently own technical documentation of routing setups.
We welcome both local and international applications for this role. Full visa sponsorship and relocation assistance available.
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
**Get to Know our Team:**
The Performance Marketing Team of Agoda is a world leader in online marketing. This department is highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels. The team is a blend of the best analysts, marketing strategists, and data scientists in the world. The marketing leadership at Agoda have deep experience in data science, product, strategy, and other marketing fields and have built an organization that thrives on data, creative ideas, and technology. The Performance Marketing Team also fosters a great learning environment. You will be able to learn and grow by working closely with experts from a variety of backgrounds from all over the world.
**In this Role, you’ll get to:**
* Search: Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines. Adapt to new product features and roll out changes from successful tests.
* Display: Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and others.
* Modeling: Analyze the vast amounts of data generated by experiments, develop models we can use for optimization, and build dashboards for account managers.
**What you’ll Need to Succeed:**
* Bachelor’s Degree or higher from top university in a quantitative subject (computer science, mathematics, engineering, or science)
* Ability to communicate fluently in English
* Good numerical reasoning skills
* Proficiency in Excel
* Intellectual curiosity
**It’s Great if you Have:**
* Exposure to one or more data analysis packages or databases, e.g., SAS, R, SPSS, Python, VBA, SQL
* Experience in digital marketing
* Academic research experience
**Hiring Process:**
Please review our Hiring Process Guidelines before your interview — click [here](https://careersatagoda.com/interview/) to learn how interviewing at Agoda works.
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
**Get to Know our Team:**
The Performance Marketing Team of Agoda is a world leader in online marketing. This department is highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels. The team is a blend of the best analysts, marketing strategists, and data scientists in the world. The marketing leadership at Agoda have deep experience in data science, product, strategy, and other marketing fields and have built an organization that thrives on data, creative ideas, and technology. The Performance Marketing Team also fosters a great learning environment. You will be able to learn and grow by working closely with experts from a variety of backgrounds from all over the world.
**In this Role, you’ll get to:**
* Search: Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines. Adapt to new product features and roll out changes from successful tests.
* Display: Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and others.
* Modeling: Analyze the vast amounts of data generated by experiments, develop models we can use for optimization, and build dashboards for account managers.
**What you’ll Need to Succeed:**
* Bachelor’s Degree or higher from top university in a quantitative subject (computer science, mathematics, engineering, or science)
* Ability to communicate fluently in English
* 2+ years’ experience in top-tier management consulting, investment banking, private equity, or strategy/business operations for a fast-growing globally operating tech company
* Exposure to one or more data analysis packages or databases, e.g., SAS, R, SPSS, Python, VBA, SQL
* Good numerical reasoning skills
* Proficiency in Excel
* Intellectual curiosity
**It’s Great if you Have:**
* Experience in digital marketing
* Academic research experience
**Hiring Process:**
Please review our Hiring Process Guidelines before your interview — click [here](https://careersatagoda.com/interview/) to learn how interviewing at Agoda works.
