Manager, B2B Experiential Marketing - Agoda

Agoda seeks a Manager, B2B Experiential Marketing to lead the B2B Event Marketing team. This role focuses on owning and scaling the event channel to drive measurable business impact. The position requires strategic planning, stakeholder orchestration, and the creation of scalable frameworks. The manager will work closely with regional sales and business development teams to align events with business priorities and revenue goals. The role involves end-to-end event management, including developing annual roadmaps, creating success metrics, and leading cross-functional initiatives. Candidates should have 8-12 years of experience and thrive in ambiguity, building clarity through frameworks.

Translate commercial priorities into event strategies with clear business cases

Develop annual roadmaps aligned to growth objectives

Define success metrics beyond attendance (pipeline impact, activation, ROI, incrementality)

Create scalable playbooks and operating models

Partner with Business Development, Sales, Supply, PR, Content, Branding, and Senior Leadership

Ability to turn ambiguity into clear frameworks and action plans

Strong analytical thinking and commercial acumen

Experience working with senior leadership

Comfortable navigating high-visibility, high-complexity environments

Strong influence skills without relying on hierarchy

Experience in events, field, or B2B marketing

Background in management consulting, strategy, or PMO

Business operations in high-growth environments

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