Manager, B2B Experiential Marketing
Agoda →Bangkok, Thailand
Bangkok, Thailand
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Listing record updated: September 26, 2026. We archive records after 60 days without an update. This date does not confirm that the employer is still hiring.
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Agoda seeks a Manager, B2B Experiential Marketing to lead the B2B Event Marketing team. This role focuses on owning and scaling the event channel to drive measurable business impact. The position requires strategic planning, stakeholder orchestration, and the creation of scalable frameworks. The manager will work closely with regional sales and business development teams to align events with business priorities and revenue goals. The role involves end-to-end event management, including developing annual roadmaps, creating success metrics, and leading cross-functional initiatives. Candidates should have 8-12 years of experience and thrive in ambiguity, building clarity through frameworks.
Translate commercial priorities into event strategies with clear business cases
Develop annual roadmaps aligned to growth objectives
Define success metrics beyond attendance (pipeline impact, activation, ROI, incrementality)
Create scalable playbooks and operating models
Partner with Business Development, Sales, Supply, PR, Content, Branding, and Senior Leadership
Ability to turn ambiguity into clear frameworks and action plans
Strong analytical thinking and commercial acumen
Experience working with senior leadership
Comfortable navigating high-visibility, high-complexity environments
Strong influence skills without relying on hierarchy
Experience in events, field, or B2B marketing
Background in management consulting, strategy, or PMO
Business operations in high-growth environments
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