Position overviewPosted 1 week ago
Manager, B2B Events & Experiential Marketing
Agoda →Full-time8-12 years
Bangkok, Thailand
Compensation
THB 100,000 - THB 160,000
THB / month
Estimated range. Confirm compensation with the employer.
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Listing record updated: October 16, 2026. We archive records after 60 days without an update. This date does not confirm that the employer is still hiring.
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About the position
Agoda is hiring a Manager for B2B Events & Experiential Marketing based in Bangkok, within the Performance Marketing department. The role owns and scales the B2B events channel, translating commercial priorities into event strategies, building annual roadmaps, and defining success metrics such as pipeline impact, activation, and ROI. The position partners with Business Development, Sales, Supply, PR, Content, Branding, and senior leadership, leading large multi-workstream initiatives and establishing governance and reporting mechanisms.
The role requires 8-12 years of experience in events, field or B2B marketing, management consulting, strategy, PMO, or business operations. Candidates should demonstrate structured problem-solving, stakeholder mastery, execution excellence, and a strong business orientation with P&L understanding.
Responsibilities
Translate commercial priorities into event strategies with clear business cases and develop annual roadmaps aligned to growth objectives
Define success metrics beyond attendance, including pipeline impact, activation, ROI, and incrementality
Partner with Business Development, Sales, Supply, PR, Content, Branding, and Senior Leadership to align stakeholders
Lead large, multi-workstream initiatives end-to-end with detailed project plans, risk mitigation, and milestone tracking
Build measurement frameworks, post-event impact analysis, and dashboards to track ROI and business outcomes
Requirements
8-12 years of experience in events, field or B2B marketing, management consulting, strategy, PMO, or business operations
Strong structured problem-solving skills with analytical thinking and commercial acumen
Experience working with senior leadership and influencing without direct authority
Exceptional project management discipline with ability to manage multiple concurrent initiatives
Understanding of P&L drivers and growth mechanics, with data-informed decision making
Nice to have
Experience in events or field marketing
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