Bangkok, Thailand
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Listing record updated: October 8, 2026. We archive records after 60 days without an update. This date does not confirm that the employer is still hiring.
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Agoda, part of Booking Holdings, is hiring a Manager for Experiential Marketing & Events to join the B2B Content & Events team in Bangkok. The role owns and scales the events channel as a strategic growth lever, working with regional sales and business development teams to align events with business priorities and revenue goals. It combines strategy and execution, requiring cross-functional leadership, program governance, and performance measurement beyond attendance metrics.
The position is full-time, on-site in Bangkok (hybrid: 2 days WFH, 3 days in office), with relocation provided. Candidates should have 8-12 years of experience in events/field/B2B marketing, management consulting, strategy, PMO, or business operations, with strong structured problem-solving, stakeholder management, and execution discipline.
Translate commercial priorities into event strategies with clear business cases and develop annual roadmaps aligned to growth objectives
Define success metrics beyond attendance (pipeline impact, activation, ROI, incrementality) and create scalable playbooks
Partner with Business Development, Sales, Supply, PR, Content, Branding, and Senior Leadership to align diverse stakeholders
Lead large, multi-workstream initiatives end-to-end with detailed project plans, risk mitigation, and milestone tracking
Build measurement frameworks, post-event impact analysis, and dashboards to track ROI and business outcomes
8-12 years of experience in events/field/B2B marketing, management consulting, strategy/business transformation, PMO, or business operations
Strong structured problem-solving with ability to turn ambiguity into clear frameworks and action plans
Experience working with senior leadership and navigating high-visibility, high-complexity environments
Exceptional project management discipline with ability to manage multiple concurrent initiatives
Commercial acumen with understanding of P&L drivers, growth mechanics, and data-informed decision making
Experience in events or field marketing (viewed positively but not essential)
Backgrounds in consulting, strategy, or PMO are equally valued
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